28. “ A revolution doesn‘t happen
when a society adopts new
tools. It happens when society
adopts new behaviours...
” Clay Shirky
Author, Professor at NYU
29. 1 million
Approx 5% australians live & work abroad
Source: DFAT
34. Australians are frequent job browsers. 68%
browse jobs online at least once a week
68%
4% 9% 7% 11%
Don’t look at all Browse every few Less than once a month Once or twice a month At least once a week
months Source: Employee Satisfaction & Motivation 2008 , SEEK
35. National Turnover Rate 19.9%
Accomodation & Food Service 40.3%
Real Esatte 28.3%
Recreation Services 22.6%
Agriculture 20.8%
IT 20.6%
Healthcare 19.6%
Wholesale trade 19.5%
Finance & Insurance 19.4%
Construction 18.5%
Professional Services 18.2%
Transport 17.9%
Manufacturing 17.2%
Education & Training 13.1%
Utilities 10.6%
Source: AHRI HR Pulse, Love em don’t lose em , 2008
40. Only 19% of Australians trust CEOs
Source: 2009 Edelman Trust Barometer Australia
41. Only 6% trust Corporate Advertising
Industry Analyst/Reports 53%
Business Magazines 49%
Company Employees 39%
Friends & Peers 37%
Radio News Coverage 28%
Newspaper Articles 26%
Internet Search Engines 25%
Live Interview with sr. mgmt 21%
Wikepedia 20%
TV News 19%
Corporate PR/Emails 17%
Business Blogs 14%
Company Website 13%
Personal Blogs/Bulletins 12%
Social Networking Sites 7%
Corporate/Product Advertising 6%
Source: 2009 Edelman Trust Barometer Australia
48. Where will recruitment advertising dollars go?
Push Pull
Search Engines
Banners
Online Career Websites
Pop-Ups
Job Boards
Direct Emails
Social Networks
Television
Recruiters Yellow Pages
Offline
Newspapers Newspapers
Radio Career Fairs
Direct Mail
Source: Google
49. Increasing channels to manage
Job Boards (Generalist) 24.54%
Internal Recruiter 16.78%
Corporate Website 10.60%
Recruiting / Staffing firms 6.77%
Internal Promotion 6.29%
Print media 4.73%
Referrals (external) 4.58%
Contract to perm conversion 4.58%
Referrals (internal) 4.14%
Resume Database 3.42%
Job Boards (Niche / Specialist) 2.56%
Job Boards (aggregators) 2.55%
College / campus recruitment 2.15%
Walk‐ins 1.75%
Other 1.37%
Career Fairs 1.15%
Internship 0.68%
Mass Media (TV, Radio) 0.53%
Re‐hires (Alumni) 0.51%
Social Media/Network 0.33%
Source: Source of Talent 2009 (Destination Talent & Inspecht)
52. What’s Ahead?
> Battle for Attention (Acquisition cost will increase)
> Targeting /Employment Branding will go niche
> Context/Influence will be important
> Accountable for your own Traffic (Leadership)