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Why content marketing is so hot!

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W HY IS CONTENTMARKETING SO HOT! W HY IS CONTENTMARKETING SO HOT! HISTORY JohnDeerewasthefirstbrandtousecontentmarketingin1895whenit launcheditsmagazine‘TheFurror’toaddressproblemsfacedbyfarm- ers.ItwasnotaboutJohnDeere,itwasaboutthefarmers,thepeople whomatteredtoJohnDeere. IndiaGooglesearchfortheterm‘ContentMarketing’hasseentwo-fold increaseinthelast1.5years.Sodefinitely,theinterestisgrowing! INDIAN SCENARIO W hatiscontentMarketing? ContentMarketingisthetechniqueofcreatinganddistributingvaluable,relevantandconsist- entcontenttoattract,acquireandretaincustomers.ContentMarketingisoppositetoAdvertis- ing.Itdoeswhatadvertisingdoesn’t.ContentMarketingdoesn’tpreach.Itengages.It’snota one-offcampaign.It’sasustainedmarketingeffortwhichrequirespatienceandperseverance. TopReasonsw hy contentmarketing isso hot? 1.Silenceisgolden 2.Honey,Ishrunk thew orld 3.Ido There’ssomuchnoiseondigitalmediathatsilenceseemsgolden.Everybrand is‘consistent’increatinganddistributingcontent.Alsocalled‘spamming’.How doesonecuttheclutter?Bygivingtheaudiencewhattheyneed.Relevantand valuablecontent.Silently. There’snoendtowhoallcanbereached(andwhereall)ifthecontentisvalu- ableandrelevant.WhatJohnDeeredid100+yearsbackhasthepotential whichismilliontimestoday.Digitalhasmadetheworldsmaller.Samecontent canreachmillionsofpeopleattheclickofthebutton. ContentMarketingcreatesinboundtraffic.Ifthecontentisvaluableand relevanttoapersonshewillengagewiththebrand.Checkitout.Havearela- tionship.Itwon’tbeaone-nightstand.Itwouldbelong-term.Itwouldbefor thekeeps. TOP 3

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Content marketing

  • 1. W HY IS CONTENTMARKETING SO HOT! W HY IS CONTENTMARKETING SO HOT! HISTORY JohnDeerewasthefirstbrandtousecontentmarketingin1895whenit launcheditsmagazine‘TheFurror’toaddressproblemsfacedbyfarm- ers.ItwasnotaboutJohnDeere,itwasaboutthefarmers,thepeople whomatteredtoJohnDeere. IndiaGooglesearchfortheterm‘ContentMarketing’hasseentwo-fold increaseinthelast1.5years.Sodefinitely,theinterestisgrowing! INDIAN SCENARIO W hatiscontentMarketing? ContentMarketingisthetechniqueofcreatinganddistributingvaluable,relevantandconsist- entcontenttoattract,acquireandretaincustomers.ContentMarketingisoppositetoAdvertis- ing.Itdoeswhatadvertisingdoesn’t.ContentMarketingdoesn’tpreach.Itengages.It’snota one-offcampaign.It’sasustainedmarketingeffortwhichrequirespatienceandperseverance. TopReasonsw hy contentmarketing isso hot? 1.Silenceisgolden 2.Honey,Ishrunk thew orld 3.Ido There’ssomuchnoiseondigitalmediathatsilenceseemsgolden.Everybrand is‘consistent’increatinganddistributingcontent.Alsocalled‘spamming’.How doesonecuttheclutter?Bygivingtheaudiencewhattheyneed.Relevantand valuablecontent.Silently. There’snoendtowhoallcanbereached(andwhereall)ifthecontentisvalu- ableandrelevant.WhatJohnDeeredid100+yearsbackhasthepotential whichismilliontimestoday.Digitalhasmadetheworldsmaller.Samecontent canreachmillionsofpeopleattheclickofthebutton. ContentMarketingcreatesinboundtraffic.Ifthecontentisvaluableand relevanttoapersonshewillengagewiththebrand.Checkitout.Havearela- tionship.Itwon’tbeaone-nightstand.Itwouldbelong-term.Itwouldbefor thekeeps. TOP 3