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The Perfect Storm
Affiliate Marketing and Social Media
                                      1
Who has what? ...
1.   Social Network: Facebook, Ecademy, LinkedIn, Other

2.   Blog/Micro-Blog: Wordpress, Blogger, Twitt...
Social Media
People having conversations online. Your market is
creating photos, blogs, chat sites, micro-blogs, social
ne...
Online Affiliate Marketing
A system of marketing that allows a company to
track and measure the exact source of a sale and
...
When you combine
them both you have a
perfect storm.
- People discussing, commenting and
recommending the products that ma...
The Purpose of Marketing?...
                               6
Illogical Marketing Ideas for
SME’s...




                                7
Illogical Marketing Ideas for
SME’s...
 It is for “Branding Purposes”




                                 7
Illogical Marketing Ideas for
SME’s...
 It is for “Branding Purposes”

 It is for “Awareness”




                        ...
Illogical Marketing Ideas for
SME’s...
 It is for “Branding Purposes”

 It is for “Awareness”

 The benefits of a marketing...
Illogical Marketing Ideas for
SME’s...
 It is for “Branding Purposes”

 It is for “Awareness”

 The benefits of a marketing...
Illogical Marketing Ideas for
SME’s...
 It is for “Branding Purposes”

 It is for “Awareness”

 The benefits of a marketing...
The Purpose of Marketing...




                              8
The Purpose of Marketing...
     is to drive PROFIT



                              8
Target
Target   Everyone
         Else
10
Leads
         x
   Conversion
        =
   Customers
        x
  Av. int. £ Sale
        x
FOE/Purchases pa.
        =
  ...
1000         Leads
                x
          Conversion
               =
          Customers
               x
         A...
1000         Leads
 x              x
10%       Conversion
 =             =
100       Customers
               x
         A...
1000         Leads
 x              x
10%       Conversion
 =             =
100       Customers
 x             x
£100     A...
1000         Leads
 x              x
10%       Conversion
 =             =
100       Customers
 x             x
£100     A...
1000            Leads
   x                x
  10%         Conversion
   =               =
  100         Customers
   x    ...
1000            Leads
   x                x
  10%         Conversion
   =               =
  100         Customers
   x    ...
1000            Leads
   x                x
  10%         Conversion
   =               =
  100         Customers
   x    ...
1000            Leads             1100
   x                x
  10%         Conversion
   =               =
  100         C...
1000            Leads             1100
   x                x               x
  10%         Conversion           11%
   =  ...
1000            Leads             1100
   x                x               x
  10%         Conversion           11%
   =  ...
1000            Leads             1100
   x                x               x
  10%         Conversion           11%
   =  ...
1000            Leads             1100
   x                x               x
  10%         Conversion           11%
   =  ...
1000            Leads             1100
   x                x               x
  10%         Conversion           11%
   =  ...
1000            Leads             1100
   x                x               x
  10%         Conversion           11%
   =  ...
1000            Leads             1100
   x                x                x
  10%         Conversion           11%
   = ...
tiny little increases in effort and focus...




                                               12
tiny little increases in effort and focus...




... 62% INCREASE
in PROFIT

                                             ...
tiny little increases in effort and focus...




... 62% INCREASE
in PROFIT

                                             ...
Leads
         x          Referrals, Search
   Conversion        Links, Surfers
        =            Listings, Blogs
   Cu...
14
15
16
17
18
19
20
21
22
Leads
         x
   Conversion          Reputation,
        =           Authority, Detailed
   Customers
        x        ...
24
25
26
27
28
29
30
31
32
Leads
         x
   Conversion
        =
   Customers
        x
  Av. int. £ Sale   Build Trust, Less
        x           ...
34
35
36
37
38
39
40
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43
44
45
46
47
48
49
Leads
         x
   Conversion
        =
   Customers
        x
  Av. int. £ Sale
        x
FOE/Purchases pa.
        =   ...
51
52
53
54
55
56
57
58
Leads
         x
   Conversion
        =
   Customers
        x
  Av. int. £ Sale
        x
FOE/Purchases pa.
        =
  ...
60
61
61
62
62
63
64
65
66
Niche: One
Inch Wide and
a Mile Deep
Who are you a voice for?

1. Niche
2. Gender, Geography
3. Specialty
4. Size, Type, C...
Target Market
                       Blogs, Videos, Emails, Groups, Content,
         Voices        Podcasts, RSS, Applica...
The Voice
   -Vs-
The Product



              69
The Voice
Who are you and what do
you stand for?

1. Latest Updates
2. Great Stories
3. Best Buying
4. Expert Opinions

  ...
The Voice
Tools ...
1. Social Networks
2. Blogs / Micro-blogs
3. RSS
4. Email
5. Media (Video, Audio, etc)

              ...
Recommended...




                 72
The Products
What are you, and who do
you stand for?

1. New/Different
2. Most Relatable
3. Reliable Track Record
4. Best ...
The Products
Figure out who has the
biggest Voice and give
them...

1. An Affiliate System
2. Affiliate Tools - Copy,etc
3. ...
Basic Promotion Checklist...
1.   Is it on a Social Network/Facebook? (Page, Event)

2.   Have you blogged about it? - Blo...
Blogs
                               Twitter




SlideShare                      YouTube



             MYO Mini-Mashable...
77
78
79
80
81
82
Outbound Communication




                         83
N EW
       Wealth Co l le ct i o n
       Pow e r P ac k
                      Dynamics                    RRP $995



  ...
N EW
       Wealth Co l le ct i o n
       Pow e r P ac k
                      Dynamics                    RRP $995


   ...
85
The Product
              86
Voice
Examples




           87
Therese Wolf
http://www.youtube.com/user/
        RawDownUnder
                               Video
           http://
 th...
SxePhil
http://www.youtube.com/user/
           sxephil
                                 Video
    http://www.phillyD.tv/
...
Thomas Power
 http://twitter.com/
   thomaspower
                       Tweets, Community, Chat
www.ecademy.com
          ...
MichellePhan
http://www.youtube.com/
    user/MichellePhan

  2.7 Mil Channel Views

            Sponsors               Vi...
Roger
       Hamilton
www.twitter.com/rogerhamilton
                                Tweets, Community, Blogs
    www.wdpro...
Tim Ferris
 The Four Hour Work Week
                            Book
www.fourhourworkweek.com

                           ...
Product
Examples




           94
Ecademy

          M Invites M

                    EAP

                          Member
                               95
Amazon

         Affiliates

          Recommended Reading

                         Books
                                ...
Home Gym

           Industry Voices


            Commission Junction

                             Fitness
             ...
Triumphant
51,000 ish Bookings
 1,000 ish Affiliates   Voices
      3 Years
                          TE Affiliate System

 ...
Wealth
Dynamics

           Industry Voices


                 WD Affiliates

                       WD Profile Test
       ...
Social Media Advertising
                       100
Advertising Online
1.   Google Ad Words

2.   Facebook Ads

3.   Banners

4.   Email Lists

5.   Newsletters

6.   Feature...
WINK - Best Seller for $240!




                               102
Cheeky Beach - Leads for $2.30!




                                  103
Four Pillars to Start With.




  A clear                                             Call to
 message
                  I...
Walkaway Checklist: Voice
1.   Social Network: Facebook, Ecademy, LinkedIn, Other

2.   Blog: Wordpress, Blogger, Other

3...
Walkaway Checklist: Product
1.   Affiliate System: Clickbank, Affiliate Junction, Other

2.   Tools: Copy, Tweets, Ebooks, L...
The Perfect Storm
                    Q&A
                          107
Daniel Priestley
1.   facebook.com/danielpriestley

2.   twitter.com/danielpriestley

3.   blog.triumphantevents.co.uk

4....
Social Media Workshop V4
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Social Media Workshop V4

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Social Media Workshop V4

  1. 1. The Perfect Storm Affiliate Marketing and Social Media 1
  2. 2. Who has what? ... 1. Social Network: Facebook, Ecademy, LinkedIn, Other 2. Blog/Micro-Blog: Wordpress, Blogger, Twitter, Etc 3. AV: YouTube, Vimeo, Podcast, Etc 4. Email List/Newsletter: Salesforce, LiveWire Etc 5. Ads: Google, Facebook, Banners, Etc 6. Online Store: Paypal, OneShopping Cart, Etc 7. Affiliate System: Clickbank, Affiliate Junction, Other 2
  3. 3. Social Media People having conversations online. Your market is creating photos, blogs, chat sites, micro-blogs, social networks, video sharing, RSS feeds and podcasts to discuss and comment on just about... Everything. 3
  4. 4. Online Affiliate Marketing A system of marketing that allows a company to track and measure the exact source of a sale and pay out a commission to the originator of that sale. It is results orientated marketing whereby a company pays nothing unless a sale is made. 4
  5. 5. When you combine them both you have a perfect storm. - People discussing, commenting and recommending the products that matter to them. - A limitless marketing budget (allowable cost/ lead) - Unbound customers finding new ways to efficiently take your products to market. - Dynamic real time measurement tools that quickly identify what is working/who is influencing. 5
  6. 6. The Purpose of Marketing?... 6
  7. 7. Illogical Marketing Ideas for SME’s... 7
  8. 8. Illogical Marketing Ideas for SME’s... It is for “Branding Purposes” 7
  9. 9. Illogical Marketing Ideas for SME’s... It is for “Branding Purposes” It is for “Awareness” 7
  10. 10. Illogical Marketing Ideas for SME’s... It is for “Branding Purposes” It is for “Awareness” The benefits of a marketing campaign can’t be “tracked or measured” 7
  11. 11. Illogical Marketing Ideas for SME’s... It is for “Branding Purposes” It is for “Awareness” The benefits of a marketing campaign can’t be “tracked or measured” I only have a “limited” marketing budget 7
  12. 12. Illogical Marketing Ideas for SME’s... It is for “Branding Purposes” It is for “Awareness” The benefits of a marketing campaign can’t be “tracked or measured” I only have a “limited” marketing budget I have to be super “clever” and “creative”. 7
  13. 13. The Purpose of Marketing... 8
  14. 14. The Purpose of Marketing... is to drive PROFIT 8
  15. 15. Target
  16. 16. Target Everyone Else
  17. 17. 10
  18. 18. Leads x Conversion = Customers x Av. int. £ Sale x FOE/Purchases pa. = Turnover x % Margin = Profit 11 Incra-monumental
  19. 19. 1000 Leads x Conversion = Customers x Av. int. £ Sale x FOE/Purchases pa. = Turnover x % Margin = Profit 11 Incra-monumental
  20. 20. 1000 Leads x x 10% Conversion = = 100 Customers x Av. int. £ Sale x FOE/Purchases pa. = Turnover x % Margin = Profit 11 Incra-monumental
  21. 21. 1000 Leads x x 10% Conversion = = 100 Customers x x £100 Av. int. £ Sale x FOE/Purchases pa. = Turnover x % Margin = Profit 11 Incra-monumental
  22. 22. 1000 Leads x x 10% Conversion = = 100 Customers x x £100 Av. int. £ Sale x x 10 FOE/Purchases pa. = Turnover x % Margin = Profit 11 Incra-monumental
  23. 23. 1000 Leads x x 10% Conversion = = 100 Customers x x £100 Av. int. £ Sale x x 10 FOE/Purchases pa. = = £100,000 Turnover x % Margin = Profit 11 Incra-monumental
  24. 24. 1000 Leads x x 10% Conversion = = 100 Customers x x £100 Av. int. £ Sale x x 10 FOE/Purchases pa. = = £100,000 Turnover x x 30% % Margin = Profit 11 Incra-monumental
  25. 25. 1000 Leads x x 10% Conversion = = 100 Customers x x £100 Av. int. £ Sale x x 10 FOE/Purchases pa. = = £100,000 Turnover x x 30% % Margin = = £30,000 Profit 11 Incra-monumental
  26. 26. 1000 Leads 1100 x x 10% Conversion = = 100 Customers x x £100 Av. int. £ Sale x x 10 FOE/Purchases pa. = = £100,000 Turnover x x 30% % Margin = = £30,000 Profit 11 Incra-monumental
  27. 27. 1000 Leads 1100 x x x 10% Conversion 11% = = 100 Customers x x £100 Av. int. £ Sale x x 10 FOE/Purchases pa. = = £100,000 Turnover x x 30% % Margin = = £30,000 Profit 11 Incra-monumental
  28. 28. 1000 Leads 1100 x x x 10% Conversion 11% = = = 100 Customers 121 x x £100 Av. int. £ Sale x x 10 FOE/Purchases pa. = = £100,000 Turnover x x 30% % Margin = = £30,000 Profit 11 Incra-monumental
  29. 29. 1000 Leads 1100 x x x 10% Conversion 11% = = = 100 Customers 121 x x x £100 Av. int. £ Sale £110 x x 10 FOE/Purchases pa. = = £100,000 Turnover x x 30% % Margin = = £30,000 Profit 11 Incra-monumental
  30. 30. 1000 Leads 1100 x x x 10% Conversion 11% = = = 100 Customers 121 x x x £100 Av. int. £ Sale £110 x x x 10 FOE/Purchases pa. 11 = = £100,000 Turnover x x 30% % Margin = = £30,000 Profit 11 Incra-monumental
  31. 31. 1000 Leads 1100 x x x 10% Conversion 11% = = = 100 Customers 121 x x x £100 Av. int. £ Sale £110 x x x 10 FOE/Purchases pa. 11 = = = £100,000 Turnover £146,410 x x 30% % Margin = = £30,000 Profit 11 Incra-monumental
  32. 32. 1000 Leads 1100 x x x 10% Conversion 11% = = = 100 Customers 121 x x x £100 Av. int. £ Sale £110 x x x 10 FOE/Purchases pa. 11 = = = £100,000 Turnover £146,410 x x x 30% % Margin 33% = = £30,000 Profit 11 Incra-monumental
  33. 33. 1000 Leads 1100 x x x 10% Conversion 11% = = = 100 Customers 121 x x x £100 Av. int. £ Sale £110 x x x 10 FOE/Purchases pa. 11 = = = £100,000 Turnover £146,410 x x x 30% % Margin 33% = = = £30,000 Profit £48,315 11 Incra-monumental
  34. 34. tiny little increases in effort and focus... 12
  35. 35. tiny little increases in effort and focus... ... 62% INCREASE in PROFIT 12
  36. 36. tiny little increases in effort and focus... ... 62% INCREASE in PROFIT 12
  37. 37. Leads x Referrals, Search Conversion Links, Surfers = Listings, Blogs Customers x Av. int. £ Sale x FOE/Purchases pa. = Turnover x % Margin = Profit 13
  38. 38. 14
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  44. 44. 20
  45. 45. 21
  46. 46. 22
  47. 47. Leads x Conversion Reputation, = Authority, Detailed Customers x Explanation, Av. int. £ Sale Association x FOE/Purchases pa. = Turnover x % Margin = Profit 23
  48. 48. 24
  49. 49. 25
  50. 50. 26
  51. 51. 27
  52. 52. 28
  53. 53. 29
  54. 54. 30
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  56. 56. 32
  57. 57. Leads x Conversion = Customers x Av. int. £ Sale Build Trust, Less x Test-buying, FOE/Purchases pa. Rapport, Case = Turnover Studies x % Margin = Profit 33
  58. 58. 34
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  74. 74. Leads x Conversion = Customers x Av. int. £ Sale x FOE/Purchases pa. = Regular Updates, Turnover Maintain x Relationship, % Margin = Profit 50
  75. 75. 51
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  80. 80. 56
  81. 81. 57
  82. 82. 58
  83. 83. Leads x Conversion = Customers x Av. int. £ Sale x FOE/Purchases pa. = Turnover Customer Service x Costs, Educate % Margin Market Partners, = Profit Printing, Mailing, Ads 59
  84. 84. 60
  85. 85. 61
  86. 86. 61
  87. 87. 62
  88. 88. 62
  89. 89. 63
  90. 90. 64
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  92. 92. 66
  93. 93. Niche: One Inch Wide and a Mile Deep Who are you a voice for? 1. Niche 2. Gender, Geography 3. Specialty 4. Size, Type, Category 5. Attitudes, Beliefs, Frustrations, Problems 67
  94. 94. Target Market Blogs, Videos, Emails, Groups, Content, Voices Podcasts, RSS, Applications, Noise Etc Empower your 4 of 5 Bloggers discuss products! Customers to become Voices Customers Products Basic Strategy 68
  95. 95. The Voice -Vs- The Product 69
  96. 96. The Voice Who are you and what do you stand for? 1. Latest Updates 2. Great Stories 3. Best Buying 4. Expert Opinions 70
  97. 97. The Voice Tools ... 1. Social Networks 2. Blogs / Micro-blogs 3. RSS 4. Email 5. Media (Video, Audio, etc) 71
  98. 98. Recommended... 72
  99. 99. The Products What are you, and who do you stand for? 1. New/Different 2. Most Relatable 3. Reliable Track Record 4. Best Buying 73
  100. 100. The Products Figure out who has the biggest Voice and give them... 1. An Affiliate System 2. Affiliate Tools - Copy,etc 3. Transparency 4. Reliability 5. Updates 6. A Relationship 74
  101. 101. Basic Promotion Checklist... 1. Is it on a Social Network/Facebook? (Page, Event) 2. Have you blogged about it? - Blogger, Ecademy, etc 3. Have you/others tweeted? 4. Do you have a video about it? 5. Do you have slides on it? 6. Ads? (Google, Facebook, Banners, Etc) 7. Event? - (Eventbrite, Eventelephant) 8. Affiliate System / Affiliates 9. Other- Photos, Links, Listings, Podcasts, Ebooks, etc 75
  102. 102. Blogs Twitter SlideShare YouTube MYO Mini-Mashable Environments 76
  103. 103. 77
  104. 104. 78
  105. 105. 79
  106. 106. 80
  107. 107. 81
  108. 108. 82
  109. 109. Outbound Communication 83
  110. 110. N EW Wealth Co l le ct i o n Pow e r P ac k Dynamics RRP $995 12 Modules (Months) “Are you chasing results ... or are you attracting opportunities”
  111. 111. N EW Wealth Co l le ct i o n Pow e r P ac k Dynamics RRP $995 Launch Special 12 Modules (Months) only $495 “Are you chasing results ... or are you attracting opportunities”
  112. 112. 85
  113. 113. The Product 86
  114. 114. Voice Examples 87
  115. 115. Therese Wolf http://www.youtube.com/user/ RawDownUnder Video http:// theresedewolf.blogspot.com/ Blog http://sunbread.com.au/ Bread 88
  116. 116. SxePhil http://www.youtube.com/user/ sxephil Video http://www.phillyD.tv/ Blog http://www.districtlines.com/ Philip-DeFranco T-Shirts 89
  117. 117. Thomas Power http://twitter.com/ thomaspower Tweets, Community, Chat www.ecademy.com Ecademy Black Star 90
  118. 118. MichellePhan http://www.youtube.com/ user/MichellePhan 2.7 Mil Channel Views Sponsors Videos, Blogs, Twitter Erabelle.com, Beautychoice.com,, AfterglowCosmetics.com, LiseWatier.com, PurMinerals.com, Product Sites AnastasiaBrows, Nailene.com Make-Up 91
  119. 119. Roger Hamilton www.twitter.com/rogerhamilton Tweets, Community, Blogs www.wdprofiletest.com Wealth Dynamics www.triumphantevents.co.uk Events, WD, XL 92
  120. 120. Tim Ferris The Four Hour Work Week Book www.fourhourworkweek.com Blog www.fourhourworkweek.com/ LD blog/gear/ Gear 93
  121. 121. Product Examples 94
  122. 122. Ecademy M Invites M EAP Member 95
  123. 123. Amazon Affiliates Recommended Reading Books 96
  124. 124. Home Gym Industry Voices Commission Junction Fitness 97
  125. 125. Triumphant 51,000 ish Bookings 1,000 ish Affiliates Voices 3 Years TE Affiliate System Events 98
  126. 126. Wealth Dynamics Industry Voices WD Affiliates WD Profile Test 99
  127. 127. Social Media Advertising 100
  128. 128. Advertising Online 1. Google Ad Words 2. Facebook Ads 3. Banners 4. Email Lists 5. Newsletters 6. Featured Content 101
  129. 129. WINK - Best Seller for $240! 102
  130. 130. Cheeky Beach - Leads for $2.30! 103
  131. 131. Four Pillars to Start With. A clear Call to message Incentives Measurable Action If you are sending your Affiliates need Your systems You need to brand out to incentives to need to be make it clear cyberspace recommend transparent what the you better your product and reliable so logical next make damn however not you can step is. sure your so much that it manage large message is becomes volumes of very clear. inauthentic. tracking data. 104
  132. 132. Walkaway Checklist: Voice 1. Social Network: Facebook, Ecademy, LinkedIn, Other 2. Blog: Wordpress, Blogger, Other 3. Audio / Visual: YouTube, Vimeo, Podcast, Etc 4. Subscriber Email List/Newsletter: Salesforce, Etc 5. Events: Meetup, Eventbrite, Eventful 6. Products to Endorse: Affiliate Programs 7. Wonder-teen: This stuff comes easy to post 1988 babies. 105
  133. 133. Walkaway Checklist: Product 1. Affiliate System: Clickbank, Affiliate Junction, Other 2. Tools: Copy, Tweets, Ebooks, Logo’s, etc 3. Ads: Google, Facebook, Banners, Etc 4. Online Store: Paypal, OneShopping Cart, Etc 5. Voices: Influential Bloggers, Newsletters, Twitterers 6. Promotions: Events, Sales, Discounts, Launches 7. A Developer/Programer: As you get bigger. 106
  134. 134. The Perfect Storm Q&A 107
  135. 135. Daniel Priestley 1. facebook.com/danielpriestley 2. twitter.com/danielpriestley 3. blog.triumphantevents.co.uk 4. ecademy.com/account.php111581 5. linkedin.com/in/danielpriestley 6. www.WealthDynamicsUpdates.wordpress.com 108

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