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You Night Club 
Action flow 
Smirnoff 
The Red Planet
Action flow 
Phase 1: 23u30 – 01u30 
2 welcome astronautes 
2 bar astronautes 
1 handling boy 
1 model astronaute 
1 photographer 
1 supervisor 
Phase 2: 01u30 – 03u30 
2 bottle serve astronautes 
1 handling boy 
2 space box astronautes 
1 photographer 
1 model astronaute 
1 supervisor
Action flow 
•Arrival @ You Night Club (22u00) 
•Supervisor + Photographer + handling boy 
-> Unload and set up all material (See materials) 
-> Space bar 
-> Dimensions: 100x160cm 
-> Electricity for LED lighting required 
-> Photo wall 
-> Dimensions: 220x270cm 
-> Electricity for 3 halogen lamps required 
-> Entrance module 
-> Dimensions front cabinet: 200x80cm 
-> Dimensions back cabinet: 100x70cm 
-> Electricity for 1 lamp required
Action flow 
Space bar 
Dimensions : 100x160cm
Action flow 
Photowall
Action flow 
Entrance module 
Dimensions front cabinet (black) : 200x80cm 
Dimensions back cabinet (black): 100x70cm
Action flow 
•Arrival @ You Night Club (22u30) 
•Astronautes 
-> Balloon give-away prep. 
-> Provide space to prepare/store balloons (production room?) 
-> Electricity for air pumps 
-> Tasting preparation 
-> Prep. will happen at the entrance module/spacebar
Action flow – Regular format 
Fase 1: 23u30 – 01u30 
1.Tasting 
•2 welcome astronautes: 
-> Give cups + boardingticket 
(when too busy, also prepared tastings) 
•Tasting at Spacebar (2 astronautes) 
-> Serve Smirnoff tasting to the clubbers 
•Handling (1 promoboy at entrance module) 
-> Preparation cocktails
Action flow – Regular format 
Fase 1: 23u30 – 01u30 
2. Boardingticket 
•Scratch: 3 recipes or chance on free Smirnoff mix (15/club) 
•Important for bar staff to know (max 15 drinks) 
•With an unique code, chance to win a cocktailnight at home or 
cocktailkit 
-> facebook
Action flow – Regular format 
Fase 1: 23u30 – 01u30 
2. Boardingticket 
Only free mix with this visual (15 tickets in total)
Action flow – Regular format 
Fase 1 + 2: 23u30 – 03u30 
3. Photographer and model
Action flow – Regular format 
Fase 1/2: 23u30 – 03u30 
4. Supervisor (1 promoboy) 
-> Coordinate the event throughout the night 
-> Balloondrop: coordinate and give the signs
Action flow – Regular format 
Fase 2: 01u30 – 03u30 
5. Bottle serve (2 promogirls) 
•Promote bottle serve in the club 
•With order: 
 Pass order (Smirnoff + drinks) through to You Night Club waiter 
 Prep. Ice bucket at entrance module / bar 
oIce bucket 
o2x glowsticks 
ogadgets 
 Order directly to waiter 
-> Alert our Smirnoff astronautes
Action flow – Regular format 
Fase 2: 01u30 – 03u30 
5. Bottle serve (2 promogirls) 
•Stimulate the sales of Smirnoff bottles 
•Buy a bottle = keep the ice bucket 
•Bottle prize?
Action flow – Regular format 
Fase 2: 01u30 – 03u30 
6. Space box (2 promogirls) 
•Extra gifts for the clubbers 
•Sunglasses 
•Wristbands 
•Boardingtickets
Action flow – Regular format 
Fase 2: 01u30 – 03u30 
7. Balloon give-away (02u30) 
•Max. 15min 
•Place to store balloons? 
•Podium/Location to be provided by club 
•Balloon = chance for free drink voucher (max 25) 
•Signal 
•Dance and have fun
Smirnoff voucher 
Drink voucher => Make sure the bar personnel knows about the voucher!!
Smirnoff table tent/poster 
Cocktails to be served: Smirnoff Cranberry & Lime 5cl Smirnoff 20cl Cranberry Juice Wedge of Lime Smirnoff Apple Bite 5cl Smirnoff 10cl Apple Juice 10cl Lemonade Wedge of Lime Smirnoff Orange Bite 5cl Smirnoff 10cl Orange Juice 10cl Lemonade Wedge of Lime
Action flow 
•End of activation (03u30) 
•Break down of material 
•Service exit available to carry material out of club?
Important for you 
Please provide : 
• A room for the crew 
•Electricity for photowall, entrance module and bar 
•All ingredients of the signature drinks: Cranberry juice, lime, lemonade, apple and orange juice
That's one small step for You Night Club... One giant leap for mankind!

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Smirnoff red planet you night club 2014

  • 1. You Night Club Action flow Smirnoff The Red Planet
  • 2. Action flow Phase 1: 23u30 – 01u30 2 welcome astronautes 2 bar astronautes 1 handling boy 1 model astronaute 1 photographer 1 supervisor Phase 2: 01u30 – 03u30 2 bottle serve astronautes 1 handling boy 2 space box astronautes 1 photographer 1 model astronaute 1 supervisor
  • 3. Action flow •Arrival @ You Night Club (22u00) •Supervisor + Photographer + handling boy -> Unload and set up all material (See materials) -> Space bar -> Dimensions: 100x160cm -> Electricity for LED lighting required -> Photo wall -> Dimensions: 220x270cm -> Electricity for 3 halogen lamps required -> Entrance module -> Dimensions front cabinet: 200x80cm -> Dimensions back cabinet: 100x70cm -> Electricity for 1 lamp required
  • 4. Action flow Space bar Dimensions : 100x160cm
  • 6. Action flow Entrance module Dimensions front cabinet (black) : 200x80cm Dimensions back cabinet (black): 100x70cm
  • 7. Action flow •Arrival @ You Night Club (22u30) •Astronautes -> Balloon give-away prep. -> Provide space to prepare/store balloons (production room?) -> Electricity for air pumps -> Tasting preparation -> Prep. will happen at the entrance module/spacebar
  • 8. Action flow – Regular format Fase 1: 23u30 – 01u30 1.Tasting •2 welcome astronautes: -> Give cups + boardingticket (when too busy, also prepared tastings) •Tasting at Spacebar (2 astronautes) -> Serve Smirnoff tasting to the clubbers •Handling (1 promoboy at entrance module) -> Preparation cocktails
  • 9. Action flow – Regular format Fase 1: 23u30 – 01u30 2. Boardingticket •Scratch: 3 recipes or chance on free Smirnoff mix (15/club) •Important for bar staff to know (max 15 drinks) •With an unique code, chance to win a cocktailnight at home or cocktailkit -> facebook
  • 10. Action flow – Regular format Fase 1: 23u30 – 01u30 2. Boardingticket Only free mix with this visual (15 tickets in total)
  • 11. Action flow – Regular format Fase 1 + 2: 23u30 – 03u30 3. Photographer and model
  • 12. Action flow – Regular format Fase 1/2: 23u30 – 03u30 4. Supervisor (1 promoboy) -> Coordinate the event throughout the night -> Balloondrop: coordinate and give the signs
  • 13. Action flow – Regular format Fase 2: 01u30 – 03u30 5. Bottle serve (2 promogirls) •Promote bottle serve in the club •With order:  Pass order (Smirnoff + drinks) through to You Night Club waiter  Prep. Ice bucket at entrance module / bar oIce bucket o2x glowsticks ogadgets  Order directly to waiter -> Alert our Smirnoff astronautes
  • 14. Action flow – Regular format Fase 2: 01u30 – 03u30 5. Bottle serve (2 promogirls) •Stimulate the sales of Smirnoff bottles •Buy a bottle = keep the ice bucket •Bottle prize?
  • 15. Action flow – Regular format Fase 2: 01u30 – 03u30 6. Space box (2 promogirls) •Extra gifts for the clubbers •Sunglasses •Wristbands •Boardingtickets
  • 16. Action flow – Regular format Fase 2: 01u30 – 03u30 7. Balloon give-away (02u30) •Max. 15min •Place to store balloons? •Podium/Location to be provided by club •Balloon = chance for free drink voucher (max 25) •Signal •Dance and have fun
  • 17. Smirnoff voucher Drink voucher => Make sure the bar personnel knows about the voucher!!
  • 18. Smirnoff table tent/poster Cocktails to be served: Smirnoff Cranberry & Lime 5cl Smirnoff 20cl Cranberry Juice Wedge of Lime Smirnoff Apple Bite 5cl Smirnoff 10cl Apple Juice 10cl Lemonade Wedge of Lime Smirnoff Orange Bite 5cl Smirnoff 10cl Orange Juice 10cl Lemonade Wedge of Lime
  • 19. Action flow •End of activation (03u30) •Break down of material •Service exit available to carry material out of club?
  • 20. Important for you Please provide : • A room for the crew •Electricity for photowall, entrance module and bar •All ingredients of the signature drinks: Cranberry juice, lime, lemonade, apple and orange juice
  • 21. That's one small step for You Night Club... One giant leap for mankind!