SUBMITED TO: PRESENTED BY:
MR. MANOJ PRANSHU BAJPAI
M.H.M. II Sem.
INSTITUTE OF HOTEL AND TOURISM MANAGEMENT, M.D.U.,
NON ALCOHOLIC BEVERAGE
Non-alcoholic beverage refers to non-intoxication drinks or soft drinks,
which doesn’t have a bit of liquor by volume or yeast is not introduced
to convert sugar into alcohol during fermentation. They are considered
as drinks, which can be have according to the choice and standard.
They are found in the bottle or canned or open liquids to consume in
any stage of the meal or without meal. The bottles or cans are
hygienically packed and sold in the market in the safe manner, e.g.
aerated waters, mineral water, juices, squashes, syrups, etc.
A Non-Alcoholic Beverage (also known as a virgin drink) is defined in
the U.S. as a beverage that contains less than 0.5% alcohol by volume.
Non-alcoholic versions of some alcoholic beverages, such as non-
alcoholic beer ("near beer"), are widely available in the market.
Non-Alcoholic beverage is sold and consumes by human according to
their needs and requirement, and no any bar law can restrict its sale as it
doesn’t have any intoxicating character. Therefore, soft drinks can be
sold or consumed in any time of the day or night, and any type of the
span of life.
In hospitality industries, the non-alcoholic beverage are essentially
provided and served as a breakfast, lunch, and dinner with or without
meal to the customer. We prefer juice, lassi, squash, tea, coffee, hot
chocolate, soft drinks like coke, sprite, fanta, real etc. as non-alcoholic
Non-alcoholic beverage can also be used while making cocktails and
mocktails. They stimulate the palate & act as an aperitif. It is widely
used for diluting spirits with soft and cold drinks, like rum and coke,
whiskey and soda water, gin and tonic water, etc. It not only adds to the
taste on it but also enhance color & flavor and eye appeal.
Sodas, juices and sparkling cider contain little or no alcohol. However,
non-alcoholic beer and non-alcoholic wine undergo an alcohol-removal
process that may leave a small amount of alcohol because of this, some
states have legal restrictions on non-alcoholic beer and wine.
Drinks, or Beverages, are liquids specifically prepared
for human consumption. In addition to basic needs, beverages form part
of the culture of human society. Despite the fact that most beverages,
including juice, soft drinks, and carbonated drinks, have some form
of water in them; water itself is often not classified as a beverage, and
the word beverage has been recurrently defined as not referring to water.
TYPES OF NON-ALCOHOLIC
Carbonated drinks refer to drinks which have carbon dioxide
dissolved into them. This can happen naturally through
fermenting and in natural water spas or artificially by the
dissolution of carbon dioxide under pressure.
The first commercially available artificially carbonated drink is
believed to have been produced by Thomas Henry in the late
1770s. Cola, orange, root beer, ginger, and lemon/lime are
commonly used to create non-alcoholic carbonated drinks;
sugars and preservatives may be added later.
Coffee is a brewed beverage prepared from the roasted seeds of
several species of an evergreen shrub of the genusCoffea. The
two most common sources of coffee beans are the highly
regarded Coffea arabica, and the "robusta" form of the
hardier Coffea canephora. Coffee plants are cultivated in more
than 70 countries Once ripe, coffee "berries" are picked,
processed, and dried to yield the seeds inside. The seeds are
then roasted to varying degrees, depending on the desired
flavor, before being ground and brewed to create coffee.
Coffee is slightly acidic and can have a stimulating effect on
humans because of its caffeine content. It is one of the most
popular drinks in the world. It can be prepared and presented
in a variety of ways.
FRUIT AND VEGETABLE JUICES
Fruit juice is a natural product that contains few or no additives.
Citrus products such as orange juice and tangerine juice are familiar
breakfast drinks, while Grapefruit juice, pineapple, apple, grape,
lime, and lemon juice are also common. Coconut water is a highly
nutritious and refreshing juice.
Many kinds of berries are crushed; their juices are mixed with water
and sometimes sweetened. Raspberry, blackberry and currants are
popular juices drinks but the percentage of water also determines their
Fruits are highly perishable so the ability to extract juices and store
them was of significant value. Some fruits are highly acidic and mixing
them with water and sugars or honey was often necessary to make
FRUIT AND VEGETABLE JUICES
Early storage of fruit juices was labor-intensive, requiring the
crushing of the fruits and the mixing of the resulting pure juices with
sugars before bottling.
Vegetable juice are usually served warm or cold. Different types of
vegetables can be used to make vegetable juice such as carrots,
tomatoes, cucumbers, celery and many more. Some vegetable juices
are mixed with some fruit juice to make the vegetable juice taste better.
Many popular vegetable juices, particularly ones with high tomato
content, are high in sodium, and therefore consumption of them for
health must be carefully considered. Some vegetable juices provide the
same health benefits as whole vegetables in terms of reducing risks
of cardiovascular disease and cancer.
TYPES OF FRUIT BASED DRINK
Largely regulated throughout the world; ‘juice’is often protected to be
used for only 100% fruit.
10 % Fruit is liquefied and water is added.
Produced using strained 25% fruit juice, 45% sugar and preservatives.
All ‘suspended matter’is eliminated by filtration or clarification.
Therefore appears clear. This type of drink, is described as ‘flavored’
and as no fruit.
A mixture of 25% fruit juices. Contains around 65% sugar.
1 fruit crushed into puree and left to ferment and then heated with sugar
to create syrup.
Fruit juice concentrates
Water removed from 100% fruit juice by heating or freezing.
Carbonated fruit beverages
Carbon dioxide added to fruit drink.
Mixture of 30% fruit pulp, sugar and water which is consumed as ‘one
Cooled drink of sweetened diluted fruit juice.
Tea is an aromatic beverage commonly prepared by pouring hot or
boiling water over cured leaves of the tea plant, Camellia
sinensis. After water, tea is the most widely consumed beverage in the
world. There are many ways in which tea is prepared for consumption
including adding ingredients such as lemon in Russia, butter in Tibet,
mint in North Africa, cardamom in Afghanistan and milk and sugar in
They are also served differently; in China they use very small cups,
America often serves it cold (as "iced tea") or with a lot of sweetener
(as "sweet tea", which is commonly drunk in the American South),
Indians boil it with condensed milk and in Australia it is brewed in a
Tea leaves can be processed in different ways resulting in a
drink which appears and tastes different. Chinese yellow and
green tea are steamed, roasted and dried; Oolong tea is
semi-fermented and appears green-black and black teas are
Regarded as one of the "original" drinks, milk is the primary source of
nutrition for babies. In many cultures of the world, especially the
Western world, humans continue to consume milk beyond infancy,
using the milk of other animals (especially cattle, goats and sheep) as
Milk is a white liquid produced by the mammary glands of mammals.
It is the primary source of nutrition for young mammals before they
are able to digest other types of food. Early-lactation milk
contains colostrum, which carries the mother's antibodies to the baby
and can reduce the risk of many diseases in the baby. It also contains
many other nutrients.
As an agricultural product, milk is extracted from mammals during or
soon after pregnancy and used as food for humans.
Worldwide, dairy farms produced about 730 million tonnes of milk in
2011, from 260 million dairy cows. India is the world's largest
producer and consumer of milk. China and Russia are the world's
largest importers of milk and milk products.
Throughout the world, there are more than 6 billion consumers of milk
and milk products. Over 750 million people live within dairy farming
households. Milk is a key contributor to improving nutrition and food
security particularly in developing countries. Improvements in
livestock and dairy technology offer significant promise in
reducing poverty and malnutrition in the world.
Milk must be offered at every meal if a United States school district
wishes to get reimbursement from the federal government. A quarter of
the largest school districts in the US offer rice or soy milk and almost
17% of all US school districts offer lactose-free milk.
Seventy-one percent of the milk served in US school cafeterias
is flavored, causing some school districts to propose a ban
because flavored milk has added sugars.
Some of these products include sour
cream, yogurt, cheese, buttermilk, viili, kefir, and kumis.
Artificial Mineral Water
Is a beverage made like mimics the properties of mineral water and is
usually given a certain scents materials, as well as preserved by CO2.
These types of drinks known as soft drinks.
Several types of artificial mineral water, among others:
a. Soda water
This drink is a kind of others.
The material is water and CO2.
b. Cola (Pepsi, Coca Cola and RC Cola)
The material is sugar water, chocolate caramel preserved by CO2
c. Ginger Ale
d. Tonic / quinine water
e. Bitter lemon
Types of artificial mineral water was drunk than usual serves as a
beverage or mixing drinks.
Aromatic / Stimulating Water
Is a beverage that has a stimulating scent that can affect our
organs in your body. Several types of aromatic / stimulating
a. Coffee contains caffeine such as coffee or regular coffee
black, Expresso, Ice coffee, etc..
b. Tea for example Hot tea, hot lemon tea, Chinese tea, ice
lemon tea, etc..
c. Chocolate for example: Hot chocolate, chocolate Ice.
d. Milk, for example, Hot Milk, Ice milk.
Healthy Drink / Drink Supplement
Is a health drink that can increase endurance. Some
brands are usually sold at the bar:
- M 150
- Bachus On
Is a viscous liquid / solid sugar yield is very high. Provided
at the bar to make drinks mixed material (mixing drinks).
Syrup is usually provided at the bar include:
- Simple syrup
- Vanilla syrup
- Grenadine syrup
- Melon syrup
- Strawberry syrup
Natural Mineral Water
Is water that contains minerals and is derived from the soil or
water sources, which have treated the process as cleaned and
sterilized before trading. There are several kinds of them plus
CO2 in inside which point to preserve and refreshing.
Some brands of mineral water include:
- Perrier and Evian (France)
- Aqua, Ades, Oasis, Vit, Sosro (Indonesia)
Punch is the term for a wide assortment of drinks, both non-
alcoholic and alcoholic, generally containing fruit or fruit juice.
The drink was introduced to England from India in the early
seventeenth century; from there its use spread to other
countries. Punch is typically served at parties in large, wide bowls,
known as punch bowls.
The word punch is a loanword from Hindi पञ्च (pañc), meaning
"five", as the drink was originally made with five
ingredients: alcohol, sugar, lemon, water, and tea or spices.
From there it was introduced into other European countries. When
served communally, the drink is expected to be of a lower alcohol
content than a typical cocktail. The term punch was first recorded
in British documents in 1632.
Today, soft drink manufacturers distribute many types of "fruit
punch" beverages. These are usually red colored drinks. Despite
the name, most brands contain only a small fraction of actual fruit
juice, the major constituents being sugar or corn syrup, citric acid,
and artificial flavors.
Non-alcoholic varieties, typically include a mix of some fruit drink
such as juice, water, and a sweetener like sugar.
A spritzer is a tall, chilled drink, usually made with white
wine and seltzer, club soda or sparkling mineral water. n
the United States, some non-alcoholic carbonated juices are sold
as spritzers. The same type of carbonated juice (actually made
with juice and carbonated mineral water) is known in Germany
as Saftschorle or Fruchtschorle. (Both short for rarely
used Fruchtsaftschorle.) Particularly Apfelschorle (apple juice
spritzer) is one of the most popular soft drinks in Germany. In
Austria Apfelschorle is called Apfelsaft g'spritzt. ... g'spritzt can be
combined with every juice.
Acceleradeis a non-carbonated sports drink made by
Pacific Health Laboratories. It is one of few sports drinks which
utilizes protein in order to speed up recovery and improve
hydration rates. A 4:1 ratio of carbohydrates to proteins is
contained in the drink.
Bonjus, French for good juice, is line of beverages produced
in Lebanon by a company of the same name. The company was
founded in 1962, and is one of the leading beverage and ice cream
producers in Lebanon. Bonjus juice boxes are uniquely shaped
three-sided pyramids, and come in a variety of flavors
Burpleis a discontinued drink mix that was packaged in an
expandable accordion-like plastic container. There were two sizes
of Burple available, a lunchbox-size (8 oz) and a full-size (64 oz)
container. It was distributed by Sundale Beverages of Belmont,
California and sold mainly in the Midwest.
The accordion-like bottle was one of its most distinctive features.
To prepare the drink, the container was stretched to expand it to its
full size and water was added to the concentrated liquid in the
bottle. The bottle would then contract again as you drank from it.
The label included instructions for poking a hole in the cap to
convert the container into an ad hoc squirt gun after finishing the
drink. Popular Photography magazine recommended that the
bottles could also be used for darkroom chemicals.
Packaging magazine reported children finding many other uses for
Claytonsis the brand name of a non-alcoholic, non-
carbonated beverage coloured and packaged to resemble
bottled whisky. It was the subject of a major marketing campaign
in Australia and New Zealand in the 1970s and 1980s, promoting it as
"the drink you have when you're not having a drink" at a time when
alcohol was being targeted as a major factor in the road toll.
The jingle was written by Australian social satirist, John McKellar.
Although the product is no longer being actively marketed, the name
has entered into Australian and New Zealand vernacular where it
represents a "poor substitute" or "an ineffective solution to a
problem". It can also be used to describe something that is effectively
in existence but does not take the appropriate name, e.g. a common-
law couple might be described as having a "Claytons marriage".
Cocaineis a highly caffeinated energy drink distributed by
Redux Beverages. It contains more caffeine than rival energy
drinks Red Bull and Rockstar, symbolized by three and a half steer
heads on the label. Aside from caffeine, the label claims 750
milligrams of taurine, another common ingredient found in many
The drink is available online and in local beverage stores around the
U.S. The beverage is also available in Europe, where it has always
been sold as Cocaine Energy Drink rather than "No Name" (as it was
briefly sold in the U.S). According to Cocaine's official website, the
drink is now being sold in three varieties: one being Original, one
being "Cut" (which lacks the purported "throat-burning" sensation of
Original), and one being "Free", which contains no sugar. However,
on July 9, 2008 Redux Beverages received a FDA WarninG
Letter indicating that they had objection to the fonts that Redux
licensed for the front of their product Cocaine Energy Supplement. The
fonts in question have been removed from production and will be
replaced with new fonts. In addition to the fonts, they have also
removed the term Cut from the mild version of the supplement and
have replaced it with a blue can. They also have another flavor called
Spicy (which comes in a Red Can).
Coolattais a frozen drink served at Dunkin' Donuts stores
Coolattas can be made as a frozen coffee beverage, with coffee and
cream, or as a slush, made with fruit juice. The coffee flavors vary by
store but can include French Vanilla, Caramel, Mocha, and Hazelnut.
Fruit flavors include Strawberry, Tropicana Orange, Grape,
Watermelon, Cherry, and Blue Raspberry. Vanilla Bean is another
flavor and does not fall under either category. Mixtures of different
flavors and whipped cream are possible upon request. The dairy
product in the Coolatta is usually cream, but can be changed to whole
milk or skim milk.
There is now also a new Mountain Dew Coolatta flavor. In July 2012,
Dunkin Donuts introduced two new flavors to their coolatta collection
- an Oreo flavored vanilla bean and an Oreo flavored coffee coolatta.
Crodinois a non-alcoholic bitter aperitif, produced since
1964. From 1995 it is part of Gruppo Campari. It is an orange colored
drink made of herbal extracts and sugar, and it is sold in 10 cl (6 oz)
bottles. It is primarily consumed in Italy and other European
The name Crodino derives from a comune in the province of Verbano
Cusio Ossola, Crodo, Italy, where it has been bottled since 1964.
It is used to make sixteen rum, a cocktail of Piedmont.
Propel Wateris a brand of flavored bottled water that is
advertised for having antioxidants, and vitamins. It is a beverage
product of Gatorade and is marketed by PepsiCo.
Envigawas a Nestea carbonated canned green-tea drink.
Enviga is a trademark of Nestlé licensed to Beverage Partners
Worldwide, a joint-venture between Coca-Cola Company
and Nestlé. It is available in three flavors: Green tea, Tropical
Pomegranate and Mixed Berry. According to Coca-Cola, Enviga
burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its
high EGCG and caffeine content. This is disputed by some
researchers and public advocates.
A can of Enviga has 5 calories, 100 mg of caffeine, 35 mg of
sodium, and 20% of the daily recommended calcium based on a
2,000 calorie diet. It is sweetened with aspartame and has no
carbohydrates, fat, or protein.
Lawsuits over health claims
In February 2007, the watchdog group Center for Science in the
Public Interest (CSPI) filed a lawsuit over company claims that
Enviga acts as a calorie-burning and weight-loss product, as a
"negative calorie" drink.
Frosteris a brand of iced frozen carbonated beverage sold at Mac's
Convenience Stores in Canada and Circle K in the United States.
The official Froster website lists the flavours:
Fanta Wild Cherry
Minute Maid Orange
Barq's Root Beer
Barq's Cream Soda
Fanta Blue Raspberry
Canada Dry Gingerale
Blue Ice Poweraid
The Gatorade Company, Inc.is a
brand of sports-themed beverage and food products, built
around its signature line of sports drinks. Gatorade is currently
manufactured by PepsiCo and distributed in over 80 countries.
The beverage was first developed in 1965 by a team of
researchers at University of Florida, to replenish the
combination of water, carbohydrates, and electrolytes that the
school's student-athletes lost in sweat during rigorous athletic
competitions. Originally produced and marketed by Stokely-Van
Camp, the Gatorade brand was purchased by the Quaker Oats
Company in 1983, which itself was bought by PepsiCo in 2001.
As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the
basis of worldwide annual retail sales.
It competes with Coca Cola's Powerade and vitamin water
brands worldwide, and with Lucozade Sport in the United
Kingdom. Within the United States, Gatorade accounts for
approximately 75 percent market share in the sports drink
Hoppy(ホッピー Hoppii?) is a beer-flavored almost non-
alcoholic drink (0.8% alcohol) that Kokuka Beverage Company
began producing and selling in Japan in 1948; it is currently
most available in and associated with Tokyo. Kokuka
subsequently changed its name to Hoppy Beverage Co., Ltd.
Hoppy is currently a registered trademark of Hoppy Beverage
Despite its beer-like flavor, Hoppy contains no purine bases.
At the time of its launch, Hoppy mixed with shōchū (a Japanese
distilled beverage) was considered a substitute for beer, which
was beyond the reach of ordinary people. The mixed drink is
referred to as Hoppy as well. It is still a staple among some
Tokyo residents, and have experienced a retro revival of
late. It is a popular item at izakaya (Japanese-style pubs),
especially within the suburban old town area along the Keisei
Special K2O Protein Wateris a beverage
released in September 2006 by the Kellogg Company. It is produced in
several flavors, and has been marketed as a weight-control and
weight-loss product. The product was re-launched in 2007 by the
Kellogg Company. The product is also manufactured in a powdered
drink mix form.
Briskis a tea and juice brand managed by the Pepsi Lipton
Partnership, a joint venture formed in 1991 between
PepsiCo and Unilever. In 2012, PepsiCo announced Brisk had
surpassed $1 billion in annual revenue, making it one of the 22 billion-
dollar PepsiCo brands.
Matte Leão(English: Lion Matte, in this case Maté is
purposely written wrong, the correct Portuguese spelling for the herb
is "Mate") is a Brazilian tea brand, owned by The Coca-Cola
Company. Matte Leão offers a range of over 100 types of teas, which
are ready for use.
Milo/ˈmaɪloʊ/ is a chocolate and malt powder which is mixed
with hot or cold water and/or milk to produce a beverage popular
in many parts of the world. Produced by Nestlé, Milo was
originally developed by Thomas Mayne in Sydney, Australia in
1934. " It is marketed and sold in many countries around the
Most commonly sold as a powder in a green tin, often depicting
various sporting activities, Milo is available as a premixed
beverage in some countries, and has been subsequently developed
into a snack bar and breakfast cereal. Its composition and taste
differ in some countries.
Nesteais a brand of iced tea manufactured by Nestlé and
distributed by Nestlé company's beverage department in theUnited
States and by Beverage Partners Worldwide (BPW), a joint venture
between The Coca-Cola Company and Nestlé, in the rest of the world.
It competes with Unilever/PepsiCo's Lipton Iced Tea. It provides a
variety of tea products, in regular and diet forms, including liquid and
powdered tea concentrates, refrigeratable teas, and ready-to-drink
bottles dispensed by vendor or vending machine. The beverage comes
in several flavors, depending on the country.
In January 2012, it was announced that the joint venture between
Coca Cola and Nestlé would be phased out by the end of the year.
Nestlé retained the right to the Nestea brand name, while Coca Cola
continues to manufacture the same drink under another brand, Fuze.
Nestea was featured in the NBC's Ctrl webseries as the basis for
Stuart's magic keyboard.
Red Bullis an energy drink sold by Austrian company Red Bull
GmbH, created in 1987. In terms of market share, Red Bull is the most
popular energy drink in the world, with 5.387 billion cans sold in 2013.
It was first invented and sold in Thailand. He took this idea, modified the
ingredients to suit the tastes of westerners, and, in partnership
with Chaleo Yoovidhya, founded Red Bull GmbH in Austria.
In Thai, daeng means red, and krating is the reddish-brown muscle-
bound bovine called a "gaur", an animal slightly larger than the bison.
Red Bull is sold in a tall and slim blue-silver can; in Thailand and in
some parts of Asia. it is sold in a wider gold can with the name of
Krating Daeng or Red Bull Classic. The two are different products,
The Red Bull company slogan is "Red Bull gives you wings"