SENTIMENT#IMCSLC – Positive sentiment: 1 | Neutral sentiment: 42 | Negative sentiment: 0 the sentiment for the hashtag as measured by Social Mention is more neutral@IMCSLC - Positive sentiment: 1 | Neutral sentiment: 42 | Negative sentiment: 0 the sentiment for the handle as measured by Social Mention is more neutralIMCSLC Term – Positive sentiment: 32 | Neutral sentiment: 109 | Negative sentiment: 1 the sentiment for the broad term as measured by Social Mention is more neutralIMCSLC Facebook – Positive sentiment: 1 | Neutral sentiment: 2 | Negative: 0 the sentiment for the Facebook page as measured by Social Mention is neutralIMCSLC YouTube – Positive sentiment: 1 | Neutral sentiment: 42 | Negative sentiment: 0 the sentiment for the YouTube account as measured by Social Mention is neutral
INFLUENCE@IMCSLC – Influence 523 our of 1,000 | Outreach Level 3 of 12 | Total influence points 1,809 as measured by KredThe Channels outreach means that it does not start conversations but rather is involved in existing conversations. Replying, Retweeting and mentioning increase the outreach of a source.The influence is determined by how many people are affected by your true reach (Number of people possibly influenced), amplification (How much you actually influence people) and Network Impact (How influence the people you influence are). This means that IMCSLC needs to focus on tweets and messages that will be Retweeted and mentioned by influential followers.
CONTENTThe content posted is often times neutral and is only used to mention things related to the program.Events, assignment and awards take the most recognition and experience the most likes and Retweet.The Facebook page loads course updates, information about events (TrendsTalk) and images of students. Some post are in regards to marketing the program and looking to interest potential sponsors/students.The YouTube account uploads videos in regards to the program. Most videos are done by students and are done in regards to various course assignments.
IMCSLC TWITTER BENCHMARKComparison of channels… Twitter
IMCSLC TWITTER BENCHMARKThe Twitter account has 240 followers which is 18 more followers than the Facebook account.This means that both channels are almost even, Twitter is more popular amongst IMCSLC users and people that interact with the brand.This may be because Twitter is more quicker and more casual, offering the information quickly, and most students appreciate being kept up to date through this medium.The value of a Retweet may be higher than that of a Facebook like simply because Retweets are associated to the Users account (They are added to Tweets) and a like has no visual impact to a users account. So perhaps a Retweet can contain more value than a like.However; it is obvious when reviewing the followers, the majority are students and faculty directly involved in the program. Denoting a low Network Impact on outside the outside community.
IMCSLC BENCHMARK YOUTUBEThe YouTube account has 10 subscribers and 933 video viewsThe account has 10 videos which a relatively small amount for a brand account. For the brand this shows the image that the account is not useful. Perhaps they removal of the account would be more beneficial than leaving it as is.The account in comparison to the well operated Durham College account (Entire College not just the program), the account does not hold up. The Durham College account has activity on November 23rd 2012, where the IMCSLC account has last activity on July 13th 2012.This does not look well on a ‘professional brand’ page.
IMCSLC FACEBOOK BENCHMARKThe data shows that the IMCSLC Facebook page has 222 likes (fans)When reviewing the fan page, it is obvious that almost all likes are coming fromstudents and facility within the program.The page is useful for news about the program but offers no real communitynurturing. This is because almost all the post are information based, none seem tobe trying to create conversation. With more post about interesting topics, andpictures, a community could be form and ‘outside’ parties may take interest.
TOOL EXPLANATIONSSocial Mention – Allows you track and measure what people are saying about you or your company.Kred Story – Explores posts, pictures and links that make you influential. Then represents it visually.Tweet Archivist – Online to archive, analysis and visualize and export tweets based on hashtags or search terms.Twitalzyer – Analyzes your Twitter activity and gives you metrics for your account such as impact, signal and Retweets.General Observation – Using qualitative observations methods it is sometimes best to look at things from a human viewpoints. Though it may cause a bias, it can be improved by working with the above tools.