3. Metrics Choices
Social Mention
Social Mention is an excellent tool to use for sentiment analysis
because it gives quite a bit of information about the people that
use the accounts and terms being searched.
Tweet Archivist
Tweet archivist gives excellent information on who uses a
brand and represents the information in easy to read graphs.
Tweetilizer
Tweetilizer is a good program to use for finding out the brands
influence, by bringing their Klout score and twitter followers
into account.
4. YouTube Sentiment
•On YouTube, IMCSLC has a mostly
neutral sentiment to it.
•This could be because social mention
only has video title and descriptions to
draw from.
5. YouTube Influence
The top users for IMCSLC on
YouTube are mostly the
schools account IMCSLC as
well as students posting videos
for class.
This could be expected since
who else would make videos
for the program other than the
school and its students.
6. YouTube Volume
YouTube averages 15 days between
something being uploaded for the
program.
It is to be expected that less videos
would be uploaded using IMCSLC
because unlike Twitter or Facebook,
videos can not be made within a
couple of seconds
Daily updates, such as professor blogs
could do a lot to increase IMCSLC
presence on YouTube
7. YouTube Content
YouTube has 25 unique authors
creating videos for the IMCSLC brand.
Most of the content that uses the
IMCSLC brand is student work or
professors uploading things for the
Greg Awards
8. YouTube Benchmark
Durham College and Loyalist College do not have a
program specific YouTube account so all metric
searches for their advertising programs just yielded
results for the whole school.
9. Twitter Sentiment
•Sentiment analysis of the hash tag #IMCSLC
shows that people seem to be happy with our
brand.
•Showing that no negative remarks have been
made about the brand.
•The high number of neutral mentions is
probably because it is hard to decipher
sentiment out of text.
10. Twitter Influence
With an overall impact of 0.2, a Klout score of 42 and 240 followers of
Twitter the @IMCSLC twitter account may not have a lot of influence
because it is mostly students (past and present) and professors that
tweet and follow the account
11. Twitter Volume
#IMCSLC averages one mention
per hour which is a great ratio
because it means the hash tag is
getting used at least 24 times a day
13. Twitter Content
#IMCSLC has 52 unique authors,
this means that 52 separate
people have talked about our
brand.
The hash tag also has a 59%
passion rating which means that
those unique authors are more
likely to talk about #IMCSLC
15. Twitter Benchmark
I chose Durham College and Loyalist college to do my
benchmark analysis but could not find a program specific
twitter account or hash tag for either school.
