Sam FM is a radio station that launched in April 2015, replacing the former Jack FM station for the South Coast region. It targets adults aged 25-44. Originally launched in 2006 as Original 106, it rebranded multiple times before becoming Sam FM. It is owned by Celador and plays a variety of popular hit music without listener requests. Sam FM broadcasts locally to the South Coast, Bristol, and Swindon areas.

1. SAM FM
Natasha House

2. INTRODUCTION
In our media studies lessons we have researched radio
stations, there target audience, the purpose of this
radio station and the things they broadcast. In our
groups we got given a radio station to look at our
group got given Sam FM, however Sam FM is quite
new so I was not able to find a lot of information about
it.

3. HISTORY
 Original 106 & the Coast – the station was
originally launched in 2006 as original 106
(solent) which was owned by Canwest, who
then sold the station to Celador in August
2008. It was replaced by The Coast 106 in
October 2008, initial RAJAR results were
encouraging with an increase, the weekly
reach stagnated at around 115,000 by Q1
2011.

4. CONTINUED…
Jack FM- Celador then rebranded the station as Jack FM,
to bring it in line with its sister station in Bristol, from
the 4th July 2011. At the time of the relaunch as Jack FM,
all prior presenters were removed from the station,
which switched to a format also used by the UK’s other
Jack FM stations.

5. MODERN DAY…
Sam FM- On 1st April 2015, the station was
rebranded to Sam which runs with a
strapline of “we’re in charge” which means
that they’re in charge of the music and don’t
play requests.

6. LISTENING FIGURES – JACK FM
(BRISTOL)
Survey period- (October
2014 – March 2015)
Total listeners per week –
114,000
Hours per listener – 6.5
Total hours listened (per
week) – 697,000
Note: Sam FM was not
founded until April
2015, these are the
most recent Jack FM
listening figures.

7. OWNERSHIP
Celador owns Sam FM and a few other
radio stations such as: the breeze (Andover,
Newbury, Bath, Bristol, Frome, West
Wiltshire and North Dorset) and Fire radio.

8. RADIO STATION LOCATIONS
Sam FM have various radio stations which are
mainly locally broadcasted.
There is Sam FM south coast, Bristol and
Swindon, these are the only places you are able
to listen to Sam FM.