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Sam fm powerpoint
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- 2. INTRODUCTION In our mediastudies lessons we have researched radio stations, there target audience, the purpose of this radio station and the things they broadcast. In our groups we got given a radio station to look at our group got given Sam FM, however Sam FM is quite new so I was not able to find a lot of information about it.
- 3. HISTORY Original 106& the Coast – the station was originally launched in 2006 as original 106 (solent) which was owned by Canwest, who then sold the station to Celador in August 2008. It was replaced by The Coast 106 in October 2008, initial RAJAR results were encouraging with an increase, the weekly reach stagnated at around 115,000 by Q1 2011.
- 4. CONTINUED… Jack FM- Celadorthen rebranded the station as Jack FM, to bring it in line with its sister station in Bristol, from the 4th July 2011. At the time of the relaunch as Jack FM, all prior presenters were removed from the station, which switched to a format also used by the UK’s other Jack FM stations.
- 5. MODERN DAY… Sam FM-On 1st April 2015, the station was rebranded to Sam which runs with a strapline of “we’re in charge” which means that they’re in charge of the music and don’t play requests.
- 6. LISTENING FIGURES –JACK FM (BRISTOL) Survey period- (October 2014 – March 2015) Total listeners per week – 114,000 Hours per listener – 6.5 Total hours listened (per week) – 697,000 Note: Sam FM was not founded until April 2015, these are the most recent Jack FM listening figures.
- 7. OWNERSHIP Celador owns SamFM and a few other radio stations such as: the breeze (Andover, Newbury, Bath, Bristol, Frome, West Wiltshire and North Dorset) and Fire radio.
- 8. RADIO STATION LOCATIONS SamFM have various radio stations which are mainly locally broadcasted. There is Sam FM south coast, Bristol and Swindon, these are the only places you are able to listen to Sam FM.