2. INTRODUCTION…
During our Media Studies lessons we have started to research
different radio stations and their target audiences. The idea of
thie radio station I am researching is to see the type of things
they broadcast.
In our groups we got given the radio station ‘Sam FM’, we weren't
able to find out a lot about this radio station as it’s a fairly new
radio station.
3. HISTORY OF SAM FM
Sam FM’s radio station was originally launched up in 2006 as a radio station called
‘106 Solent’ – that was owned by a company called ‘Canwest’ who then sold to
another company called ‘celador’ in 2008, during late August.
October 2008, RAJAR results were increased weekly with a total around 115, 000 by
Q1 in the beginning of 2011.
The company Celador decided to rebrand the radio station from ‘SAM FM’ to ‘Jack
FM’ during the beginning of July 2011.
As the station launched as Jack FM, all presenters were removed from the radio
station and new presenters were introduced.
4. SAM FM NOW
On April the 1st 2015, the radio station was then
rebranded back to Sam which runs with a strapline
“we’re in charge”, this means that they’re in charge
of all music and don’t take requests from the public.
5. JACK FM LISTENING FIGURES – BRISTOL
Sam FM wasn’t founded
until April 2015.
Figures that are shown
are the most recent
figures for Jack FM.
Survery period – October 2014 – March
2015
Hours per listener – 6.5
Total hours per week – 697, 000
Total listeners per week
114, 000
6. THE OWNERSHIP
The company ‘Celador’ owns Sam FM and
a number of other radio stations such as:
- The Breeze – Andover, Bath, Frome, West
Wiltshire, North Dorset and Newbury.
- The Fire Radio
7. RADIO STATION – LOCATION
Sam FM south coast is located in Bristol and Swindon.
These places are the only place you are able to listen to
Sam FM as it’s only broadcasted locally.
