The Girl Scouts intend to put 2.5 million girls into a progressive STEM pipeline by 2025. In order to help STEM volunteers become comfortable, competent and confident in helping girls go on amazing STEM learning journeys, the Ericsson-Girl Scouts Alliance released its digital learning assistant Jumpstart. Join us in this session to learn how we plan to extend and develop this program to leverage immersive technologies and combine digital learning with outdoor experiential learning.  

1. Ericsson Internal | 2017-12-19
JumpstARt:
LeveragingthePowerofImmersive
LearningandAR/VRinTransforming
VolunteerReadiness
Ashley Crowe , Protima Talapatra ,Kelly Parsons Ericsson, GSNETX 06/18/2019

2. 2+
A picture is worth
a thousand
cookie boxes
words
Re-imagine
Girl Scouts STEM
volunteer and girl
readiness
as a digital partnership

3. Ericsson Internal | 2017-12-19
JumpstARt:
LeveragingthePowerofImmersiveLearningandAR/VRin
TransformingVolunteerReadiness
— Diversity matters
— Why STEM for girls
— Ericsson-Girl Scouts alliance and what we
have done so far
— The STEM Centre of Excellence
— Jumpstart for STEM and demo
— The SpARk! App
— Why: The background story
— What: A brief overview
— How: Product demo with features
— Scalability
— Future possibilities
— The other part of the story

4. Diversity matters

5. Ericsson Internal | 2017-12-19 + 5Tomorrow’s STEM Leadership
Starts Today

6. Ericsson Internal | 2017-12-19
Apipelineforfuture

7. Ericsson Internal | 2017-12-19
Whatistobedone

8. Ericsson Internal | 2017-12-19
—Go-getters
—Innovators
—Risk-takers
—Leaders
… this is how the Girl Scouts interpret “G.I.R.L.”-power.
TheG.I.R.L.power

9. Challenges
1. Building tomorrow’s workforce pipeline today.
2. As a Non Profit – volunteers are not ready . The readiness
of the girls actually depends on the readiness of our
“volunteers” in GSNETX we have 5000 troop leaders, many
of them may not consider themselves qualified to lead girls
through STEM activities therefore may never introduce these
activities to their troops of girls in time

10. Ericsson Internal | 2017-12-19
The Girl Scouts of Northeast Texas (GSNETX), supported by Ericsson and other program partners,
set up the STEM Center of Excellence in May 2018 – a first-of-its-kind, 92-acre living laboratory,
located just 20 minutes from the tech hubs of Dallas, to introduce girls to the experiential skills critical
for STEM-based careers.
Howwecometogether
TheSTEMCenterofExcellence

11. Ericsson Internal | 2017-12-19
DevelopingtheSTEMCentre
Proximity Outdoor Space Workforce Solution

12. Ericsson Internal | 2017-12-19
JourneyofanewSTEMvolunteer
High activation
energy
Too difficult
Not sure where
to start
In-person
attendance needed
Very flexible
Very rewarding
Can’t wait for my best friend to join next year
Too Tedious
Not sure I want to come back
next year
What’s in it for me?
Not sure how to transfer
my gained volunteer skills and experiences
to the marketplace
Is my progress being
tracked?
Too complex
Engage Me! Mobilize Me! Develop Me! Retain Me!
Low activation
energy
One URL needed Intuitive
All I need is my phone
& internet access There is a record of my
progress
Win-win experience
Digital badge on my LinkedIn resume for additional self-marketability
?
!-
12
+ Tomorrow’s STEM Leadership
Starts Today

13. Ericsson Internal | 2017-12-19
— Increased user attachment
— Volunteer readiness
— Commitment
— Improved presence
— Greater enrollment and retention
— Growing pipeline
WhatJumpstartdidforGirlScouts

14. Jumpstart and Demo

15. Ericsson Internal | 2017-12-19
— Jumpstart: A proven Ericsson learning experience
solution.
— Collaboratively customized as a digital assistant for
STEM volunteers in 2018 as part of the Ericsson-Girl
Scouts Alliance.
JumpstartforSTEM
Ericsson Jumpstart is a learning solution
that can
— know,
— prep,
— guide, and
— track and award digital badges
… as a STEM volunteer learns and
progresses.
https://tinyurl.com/gsnetx-jumpstart

16. The SpARk! App and
Demo

17. Ericsson Internal | 2017-12-19
— The next step in 2019 for the Ericsson-Girl Scouts
Alliance was to find a way to harness the power of
experiential learning.
.
— The result was “SpARk!” – a mobile, augmented, and
immersive way for girls visiting the STEM Center of
Excellence to experience immersive learning.
Why:Thebackgroundstory

18. Ericsson Internal | 2017-12-19
— Supplements the on-campus activities.
— Leverages the curricula tailored for the standard
Girl Scouts Program Grade Levels.
— Targets next-generation learners through
AR/VR/MR-based activities.
— Allows playing around with scientific concepts,
mechanical components, and technological
capabilities within a real-life 3D environment.
— Can be updated at ease.
— Both web and mobile app-based.
What:Abriefoverview

19. Ericsson Internal | 2017-12-19
Thecontentapproach
— Structured into Subjects > Topics > Activities based on individual Program Grade Levels.
— Five core subjects handpicked by the GSNETX in the first phase:
Science, Technology, Engineering, Mathematics, and Ecology.
— 24 topics as of now, aligned to GS USA STEM badges, covering a wide range of domains .
— Game-based interactive content stimulates learners and significantly improves retention.
— Choose-your-Mentor facility from a select list of leading women in science.

20. Ericsson Internal | 2017-12-19
Initialscreens&Demo
** Compatible with Samsung Galaxy Tab S4

21. Scalability &
future possibilities

22. Ericsson Internal | 2017-12-19
— Evolve without limits
— Modular and fully scalable
— Topics can be added, modified, enhanced, and curated at will
— A strategic and creative investment
Scalability

23. Ericsson Internal | 2017-12-19
— A sustainable and synergistic model for
corporate–non-profit partnership
— The return on this investment is measured not
just in dollars, but in people!
— Embrace the critical challenge of building
tomorrow’s leadership pipeline , today – with a
Jumpstart and a SpARk!
Redefining21stCenturyGirlScoutingto
transformthefuture

24. Discussion : What are you doing in
your company to future proof your
diversity pipeline?

25. Ericsson Internal | 2017-12-19
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