Essay On Business Marketing Plan

Essay on Business Marketing Plan
Coursework 1: Task: Marketing Plan for a new street wear (leisure/sports wear) manufacturer who
does not wish to distribute goods via traditional retail outlets. Introduction. The purpose of this
report is to develop a clearly structured and efficiently detailed plan, regarding the creation of a
business producing and distributing leisure/sports wear clothes in UK. The business plan is designed
to function under a focus–differentiated strategy, via internal resources. In the sense that growth will
be achieved through the resources equally provided by the two owners of the business. The
differentiation point of the product, as reflected by the marketing mix, will be the one emphasizing
the good quality of the product and quick service ... Show more content on Helpwriting.net ...
(Mintel – Sports Clothing, November 1998) Many of the trends that were obvious in 1995 have
become more determined. Some of the most important between these are the increasing influence of
fashion over the youth market and the heightened interest in active lifestyles. Whether they are
actually participating or not, being seen to be wearing active gear is highly desirable for the 15–24
year old age group. An older market, people who are 'staying younger longer' and leading more
active lifestyles, is also increasingly embracing outdoor sportswear. (Mintel – Sports Clothing,
November 1998) Mintel estimates sales of sports clothing to be worth some £2 billion in 1998,
although much of this is dependent on the youth market. As the youth population (15–24 year olds)
is forecast to increase by 3.5% by 2002, the core market will be larger and sustainable growth will
be easier to achieve. The older generation is on the increase as the 'baby boom' population bubble
ages. However, very little of the sportswear on offer from the leading manufacturers is designed for
older age groups or tastes. (Mintel – Sports Clothing, November 1998) In the sports market the
leading brands are quite a lot. A big number of those leading brands still dominate the sports
clothing market. However, with the increasing fashionability of sports clothing many traditional
fashion labels are making inroads in the sports leisurewear market. Particularly those that have
strong labels
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Mcdonald's Marketing Plan
MARKETING PLANS
Submitted to Miss Conchita Fonseca on 16th February 2010
Written by
Sabeen Irfan (3572122)
Boram Lim (3524085)
Jacob Alex (3378172)
Dhinelka Chandrabharathi (3707635)
Executive Summary
The report highlights various marketing aspects of one of the most successful brands in the world,
McDonald's. The introduction provides an overview about how the company came into being and
how it turned into an international franchising corporation starting from being just a local burger
stand in the United States. Moreover brief details about the Ronald McDonald mascot and the
golden arch logo have been given as well. The mission statement of McDonald's has also been
given, perhaps the most significant part of which is ... Show more content on Helpwriting.net ...
McDonald's vision is "to be the world 's best quick service restaurant experience. Being the best
means providing outstanding quality, service, cleanliness, and value, so that we make every
customer in every restaurant smile." (McDonalds.com, 2010)
Today McDonald's headquarter lies in Oak Brook, Illinois.
Question 1 – Describe the Marketing Process
Marketing is defined as an organizational function and a set of processes for creating,
communicating and delivering value to customers and for managing customer relationships in ways
that benefit the organization and its stakeholders. McDonald's is one of the most widely recognized
brands in the world and its effective market planning is one of the factors that have lead to its
success on a global scale.
The key word in the definition of marketing is 'processes'. Marketing process involves: I. Analyzing
marketing opportunities II. Selecting target markets III. Developing the market mix IV. Managing
the marketing effort
The first step for McDonald's, or any other organization for that matter, is to research and analyze
the long–run opportunities in the market in order to satisfy the unfulfilled customer needs. This
research can be done effectively by the situational analysis and the SWOT analysis, both of which

should include the past, present and the future endeavors. Some of the main elements that need to be
present during the situational analysis are the

Marketing Plan For Subway Marketing
Executive summary
The marketing plan has close ties with the overall financial and business plan. This plan contents a
strategy for success, and breaks it down into coherent, actionable components that will aid The Sub
Shop to implement marketing activities to provide a firm return on investment. The following areas
will help explain how the company plans to differentiate the business and product offering from the
competition, and define the strategy that will drive its business forward.
The aim of the marketing plan is to evaluate Subway marketing strategies and the link with its
objectives. Firstly, the marketing audit will be assessed using SWOT Analysis, P.E.S.T. analysis and
five sources analysis to discuss operating performance and ... Show more content on
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Subway's menu contains made–to–order customisable subs available in various sizes. The company
also sells drinks, salads and wraps, snacks such as toasties and nachos, lunch platters for business
meetings, mini–sized meals for kids and treats such as cookies, doughnuts and crisps. A limited
number of UK stores serve halal meat.
The company offers promotional deals on its food, to promote its value–for–money offering, which
comprises of a £2 breakfast deal and a £3 lunch deal.
A number of Subway's London outlets offer a click–and–collect service possible to order online or
via mobile. This function is incorporated via smartphone app also as well as enabling customers to
collect points via the SubCard rewards programme. The Subway UK app is named SubCard and
consents customers to scan their iPhone at the till to earn points towards a free sandwich.
Recent developments – menu
In autumn 2013 Subway launched the Steak Jalapeno Melt and Chicken Jalapeno Melt (available as
a sub or flatbread) which was marketed in conjunction with the latest cinema release Hunger
Games: Catching Fire which was advertised on drinks packaging.
The brand has also been attempting to cultivate an image as a healthy eating provider; Subway
joined the government's Responsibility Deal in 2013, pledging to reduce the amount of saturated fat
in its Kids' Pak by more than 70%, replacing cookies and crisps with healthier options that include
one of a child's recommended

Marketing Plan Essay
Marketing Plan
Marketing Management
Contents Introduction 3 Environmental Analysis 3 The Marketing Environment 3 Target Markets. 5
Current Marketing Objectives and Performance. 5 SWOT Analysis 6 Strengths 6 Weaknesses 7
Opportunities 7 Threats 8 Matching Strengths to Opportunities/Converting Weaknesses and Threats.
8 Marketing Objectives 8 Marketing Strategies 10 Target Market(s) 10 Marketing Mix 10
References 12
Introduction ICC Innovation, LLC is one of the companies that offer unique reporting services to
the customer and companies. ICC Innovation offer direct access to information gathered from top 3
nationwide credit report agencies such as Experian, Equifax, TransUnion and their partners. ... Show
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While the majority of the services offer the standard service package from top 3 nationwide
reporting agencies, only about 10 percent companies offer complex solution packages.
2. Economic Forces. During the last recession 2009 many companies lost money because of the
imperfect customer verification services. Complex solution offered by other companies is very
expensive. Average price for the consuming onetime report (hit) cost around $12. Currently ICC
Innovation, LLC offer their service for $7.50 per hit. Other economic forces include a component
subscription for the companies where company can choose the package to use, which decreases
costs per hit.
3. Political Forces. A Consumer Financial Protection Bureau (CFPB) adopted the rule to supervising
larger reporting agencies which include what are popularly called credit bureaus or credit reporting
companies.
4. Legal and Regulatory Forces. Client of ICC Innovation are primary banks, mortgage companies
and other institution that have permissible purpose under the Fair Credit Reporting Act (FACRA) to
obtain information for lending purposes.
The Dodd–Frank Wall Street Reform and Consumer Protection Act authorizes the CFPB to
supervise nonbanks in the specific markets of residential mortgage, payday, and private education
lending. For other markets for consumer financial products or services, the CFPB has the authority
to supervise nonbank "larger participants" as

Marketing Plan For A Marketing Strategy
Marketing plans are essential to businesses and companies in terms of coming up with a meticulous
plan to market and advertise products, such as food brands you would see on supermarket shelves.
For example, marketing and advertising highly revolves around a marketing plan as it plays an
important role in organising and facilitating a marketing campaign (Kotler et al., 2009). Marketing
plans consist of multiple different components/sections which, when put together form the overall
plan as a whole. The overall goal of a marketing plan is to convey the best possible course of action
a business or company can take to ensure a successful market and how it can be done and sustained
for a period of time (Westwood, 2006). The plan will be broken down into sections and described
and explained throughout this report. The barriers of marketing plans will also be explored, and food
context examples will be given. The several marketing plan sections, as identified in Kotler et al
(2009), are as follows: background information, the executive summary, current marketing situation,
objectives, marketing strategy, action programmes, projected income statements, controls,
evaluating and the implementation of the marketing plan.
As previously mentioned, marketing plans are essential for companies and businesses to ensure their
products and brands are well established out in the market and make a good profit. However, many
companies face obstacles and barriers which can stop them from

Marketing Plan of a Indian Restaurant
Marketing plan for Clifton Restaurant, Brick lane, Year 2011 Source: www.cliftonbricklane.com
Marketing plan for Clifton Restaurant, Brick lane, Year 2011
Introduction:
Clifton Restaurant, Brick lane is at the gateway to Bangla town in London and a branch of Clifton
group, where using traditional recipes, cooked fresh and original spices.
This contemporary specious restaurant has 200 seating environment, it offers an extensive range of
high quality dishes prepared with unique recipes as well as warm hospitality of Bangladesh and its
sub–continent.
Restaurant distinctive features are great food taste and quality, customer service and competitive
price.
Scoping statement:
The 2011 marketing plan for Clifton Restaurant emphasises on a ... Show more content on
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Source: E–marketing excellence, Smith and Chaffey.
Key findings: In Clifton Restaurant, Brick lane they have introduced new web–site with online
booking and order at the end of year 2010.By the end of 2011 they want to reduce marketing cost of
1% and increase of brand awareness of 3%. Now they are targeting 5% of customer communication
and at least 20% of customer database by the end of 2011.
Marketing Strategy for Clifton Restaurant for the year 2011
Segmentation:
Clifton Restaurant Customers Single Professional (25%)* Family customers (20%)* Tourists
(55%)* *=Estimated (Need further research)
International tourists (30%)* & National tourists (25%)*
Fig: www.google.co.uk, Accessed date– 08.12.2010
Key findings:
In London Brick lane is famous for Curry village and more than 50 Restaurant here. So most of the
customers in Brick lane are tourists. According to informal interviews with Restaurant Manager and
staffs estimated 55% customers are international and national tourists. Among the total customers
estimated 25% are single professionals and 20% families who used to come for lunch or dinner in
weekdays and

Marketing Plan
A marketing plan is a comprehensive blueprint which outlines an organization 's overall marketing
efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The
last step in the process is the marketing controlling.
The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In
most organizations, "strategic planning" is an annual process, typically covering just the year ahead.
Occasionally, a few organizations may look at a practical plan which stretches three or more years
ahead.
To be most effective, the plan has to be formalized, usually in written form, as a formal "marketing
plan." The essence of the process is that it moves from the general to the specific, ... Show more
content on Helpwriting.net ...
4. Advertising, sales promotion, merchandising data – Information from these departments. 5.
Market data and miscellany – From market research, who would in most cases act as a source for
this information. His sources of data, however, assume the resources of a very large organization. In
most organizations they would be obtained from a much smaller set of people (and not a few of
them would be generated by the marketing manager alone).
It is apparent that a marketing audit can be a complex process, but the aim is simple: "it is only to
identify those existing (external and internal) factors which will have a significant impact on the
future plans of the company." It is clear that the basic material to be input to the marketing audit
should be comprehensive.
Accordingly, the best approach is to accumulate this material continuously, as and when it becomes
available; since this avoids the otherwise heavy workload involved in collecting it as part of the
regular, typically annual, planning process itself – when time is usually at a premium.
Even so, the first task of this annual process should be to check that the material held in the current
facts book or facts files actually is comprehensive and accurate, and can form a sound basis for the
marketing audit itself.
The structure of the facts book will be designed to match the specific needs of the organization, but
one simple format – suggested by Malcolm McDonald – may be applicable in many

Marketing Plan
SITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming
opportunities. It also contains some challenges that the firm believes it can meet successfully. An
illustration below shows a SWOT analysis of the company to highlight LIMCOMA's strengths,
weaknesses, opportunities, and threats. Strengths LIMCOMA'S dedicated founders understand the
target market and products. LIMCOMA has achieved distribution in several markets with quick
acceptance The firm has a very little debt with great potential for growth. LIMCOMA has its own
manufacturing firm for maximum quality control Threats The consumer may tire of the products.
The firm needs to keep it fresh. Many competitors may still arise. Relationships ... Show more
* To contribute to the welfare of the communities in which its main office and branches reside. By
November 2000, the Foundation started it fund raising to accomplish these objectives. Then
Governor Hermilando Mandanas responded immediately by pledging 20 scholarship grants to
deserving beneficiaries. The Board of Trustees composed of past and incumbent members of
Limcoma MPC Board of directors launched its own fund raising activity and raised P 1 million to
finance not only scholarship but also service work such as medical and dental, donations on worthy
causes and other activities for the benefit of the indigent citizen. To date the following grants have
been given to deserving scholars. * 14 College graduates(with simultaneous assistance from the
Batangas Provincial Government) * 3 High School graduates * 1 Current College scholar * 1 High
School scholar Mission – To become an outstanding cooperative in the field of social service
responsive to the needs of its members and the The Limcoma Foundation, Inc.community in which
it is a cooperative citizen. Vision – A socially responsible cooperative citizen to the general public to
its members and to the citizens in the community where it resides. Objectives 1. To be able to
address the social responsibility of the cooperative as a

Zara Marketing Plan Draft
Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and
Marketing – YEAR 3
Marketing Planning ZARA
Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng
Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms
Cherry Tsui
CONTENT
INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION
ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM)
OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING
STRATEGIES FINANCIAL PLANNING IMPLEMENTAION CONTROL REFERENCE
2
INTRODUCTION
First of all, we want to clearly point out and define what is marketing planning. It is the structured
process of ... Show more content on Helpwriting.net ...
cost raised
therefore, running a store is getting easier each year. For example, shop lifting
decreases due to the usage of latest security
technology. 2. Write Iphone apps for
customers to preview and compare their desire
products. They can also fit it on the screen dummy to see how the clothes looks like when they all
put together. 3. Website maintenance and development is easier. For example, our event photos,
dummy fitting and catwalk videos. 4. Improved Supply chain as
communication

technology can improve the efficiency.
7
Internal Analysis – SWOT Strength
1. Established since 1975 in Spain, and gained much reputation during these years 2. Priced
according to quality, therefore, it is a very affordable daily luxury goods. 3. Located all around the
world, therefore is very easy to recognize 4. Over 200 in–house designers provide coherent
designing style, that allows customers easy reorganization 5. Around 40,000 designs a year with
limited supply of each design. This strategy motivate customers to buy as they think that 'if I don't
buy this, I wouldn't see that anymore!' 6. Self–owned factories. Therefore, we can catch the latest
trend faster as we can produce a product from design to final product within 3 weeks. It is much
faster as compare to other similar chain retail stores, for example, H&M which takes 9 months to
introduce a line. 7. Take advantage of Economy of Scale as the INDITEX group has established
other brands, for

Importance And Importance Of Marketing Plan
Importance of Marketing Plans: An Introduction Marketing plans are critical to the success of any
business organization as they help achieve company goals by providing guidance, instruction, and
structure to an organization. Effective marketing plans are crucial to the success of all companies
large and small. Marketing plans, may look different depending on the size and scope of the
organization, but no matter their appearance they serve an important role in achieving and
maintaining organizational goals. A well–written marketing plan provides focus and direction for the
company and its employees. It organizes valuable information about the product and target markets.
An effective plan transforms the marketing strategy into calculated procedures to achieve company
objectives. Without a marketing plan confusion can ensue because information is not properly
relayed and there is little consistency.
What is a Marketing Plan?
A marketing plan is a document based on research, marketing strategy, and over all organizational
goals. It outlines how ... Show more content on Helpwriting.net ...
First, it helps the firm communicate a consistent message to customers. Second, the plan states what
customers want, what price customers will pay for what that they want, and how customers will buy
what they want. Third, a marketing plan helps track cost and measures values. Marketing as a
department is increasingly held to metrics to demonstrate value and so a plan that tracks and
measures value is indispensable. A marketing plan focuses resources towards customer centered
goals and helps with future decision making, which can reference the plan for guidance. A well–
developed marketing plan can even serve a blueprint for the business since it will cover sales,
support, product, financing, branding, and vision. A successful department will use the marketing
plan in the future to build upon and adjust to lessons learned and new ideas (Simkin,

Marketing Plan: ZARA
Content
I. Executive Summary
II. Situational Analysis
III. Target Market
IV. Swot Analysis
V. Marketing objective and goals
VI. Marketing Strategy and Tactics
VII. Implementation and Control
De La Salle University–Dasmarinas
Bachelor of Sciences in Business Administration major in Human Resource Development
Management
Zara Clothing Company
Marketing Plan
By
Mr. Carl Jastine Eugenio
Ms. Angelica May Ignacio
Ms. Mary Christine Agojo
Ms. Shenna Mae Reyes
Mr. Eric Balaoro
Zara is the largest retail company owned and run by Inditex, largest Spanish corporation and the
world's largest fashion group. The way Zara has runs its company is by following a vertical ... Show
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Product: Fast Moving Fashion
Zara prides itself on fast moving fashion with new designs restocked in limited quantity every two
weeks. This encourages consumers to frequent the stores for new designs and to snap up interesting
outfits on the spot in order to guarantee themselves a piece. This provides a sense of exclusivity to
shoppers.
Process: Industry Leader in Lead Time
Creative teams consisting of designers, sourcing specialist and product development personnel,
develop design collections. The teams work simultaneously on different clothing, building and
improving on styles previously available. Zara's designers are trained to limit the number of changes
made by lowering the number of samples required, minimizing cost and turnover time. Its demand
based production or Just–in–time (JIT) production reduces the amount of inventory available,
lowering Zara's storage cost. Zara 's outstanding lead time is unbeatable in the industry at the
moment.
Furthermore, Zara eliminated the traditional design process, where design and
development overrides fabric procurement. In Zara, the design teams work with the available fabric,
allowing for faster fashion.
Price: Low Cost, High Fashion
Zara believes in offering high fashion at a low cost. Prices range from $79.90 to $539.00 for both
Womenswear and Menswear while the Kids

Marketing Plan For Pomegranate Kitchen
#0.1 Executive Summary
This report will be laying out a comprehensive marketing plan for Pomegranate Kitchen'. The
business in brief is a delivery and catering service kitchen that delivers freshly cooked hot food from
its production kitchen in wellington to door at low and affordable prices in and around wellington
CBD. The company is a social enterprise that employs refugees and empowers them to integrate
them into the local community and to create awareness. Further, this report will be explaining the
mission and goals of the company and using a PESTLE analysis tool to estimate the market,
competitive advantage to build a product and a strategy that makes their product more desirable in
the minds of our consumers and also successful ... Show more content on Helpwriting.net ...
Finding work is one of the most challenging aspects of resettling in a new country. Language
barriers and the lack of local experience or references means it can be very difficult for former
refugees to find the right training or job opportunities. Apart from that, Pomegranate Kitchen also
offers free training and development programs, which includes English language, health and safety,
kitchen skills and on–the–job catering experience. In addition to offering Wellingtonians an
experience of off–the–beaten path cuisines and new flavours from around the world they also
believe that, sharing fresh and authentic food is their way of recognizing the rich contribution
former refugees make to their society, and also making sure that wellington is a welcoming new
home for the exiled.
2 Strategic plan and focus
2.1 Mission Statement
Offering a whole new culinary experience, so people can discover off–the–beaten–path cuisines and
new flavours from around the world. To ensure that all our guests and staff are treated with dignity
and respect they deserve. We also believe that sharing fresh and authentic food is our way of
recognizing the rich contribution former refugees make to our society and making sure our city is a
welcoming new home. By maintaining these objectives, we will be assured of a fair ethical profit
that will enable us to contribute to the community we serve,

Strengths And Weaknesses Of A Marketing Plan
3.1)
A marketing plan is a business document outlining your marketing strategy and tactics (Westwood,
2004). Marketing planning helps you develop products and services in your business that meet the
needs of your target market. Good marketing helps your customers understand why your product or
service is better than, or different from, the competition. Also, a good marketing plan can help you
reach your target audience, boost your customer base, and ultimately, increase your bottom line. It's
often required when seeking funding and helps you set clear, realistic and measurable objectives for
your business. (Russell, 2010)
Furthermore, developing a marketing plan requires research, time and commitment, but is a very
valuable process that can ... Show more content on Helpwriting.net ...
Market share is how much of the market a business, product or brand has relative to the total
market. Market share is expressed in terms of percentage and is calculated by dividing either the
total sales or volume of a business, product or brand by the combined total sales or volume of all its
competitors. When developing marketing strategies, forecasts and product development, many
underlying factors must be examined to understand how market share is influenced. (Stimpson and
Farquharson, 2015)
Efficiency ratios: The efficiency ratio is typically used to analyze how well a company uses its
assets and liabilities internally. An efficiency ratio can calculate the turnover of receivables, the
repayment of liabilities, the quantity and usage of equity, and the general use of inventory and
machinery. This ratio can also be used to track and analyze the performance of commercial and
investment banks. (Stimpson and Farquharson, 2015)
Cost–profitability analysis: Companies try to increase sales and profits by expanding services,
reducing costs, and shifting channel strategies, but they ignore the impact each of these drivers have
on gross margins. Analyzing the magnitude of these drivers makes it much easier to see what's
happening, pushing aside opinions for facts and developing actionable plans to maximize profits.
(Stimpson and Farquharson,

36 ! Fitness Marketing Plan
36! Fitness Marketing Plan
Keisha Dean
Shorter University
Company Description
36! Fitness was started in December 2012 by K. Renee' Dean who saw a need for an
environmentally conscious, fun place to work out. After searching her neighborhood to no avail, K.
Renee' decided to take matter into her own hands and open her own place. 36! Fitness is a unique,
state of the art, planet friendly fitness studio located in Sandy Springs, GA specializing in helping
people over 30 get and stay fit. We offer a holistic mind, body, spirit experience for our customers
with minimal environmental impact. We assist our customers with weight loss, muscle gain, stress
reduction, and overall health and wellness.
Products & ... Show more content on Helpwriting.net ...
Some of our green initiatives include workout areas made from recycled rubber, like–new,
refurbished gym equipment, bamboo floors, infrared saunas, low flow appliances, reusable water
bottles, compact fluorescent lights, a green roof, as well as a green roof.
II. Objectives
36! Fitness plans to drive our membership up. We are currently a 100 member studio. We would like
to see that number grow by 50 percent over the next 12 months. 36! Fitness also plans to expand our
green initiatives to the community by teaming up with local farmers to use their products to stock
our smoothie bar with indigenous fruits and vegetables. We would also like to upgrade our cardio
machines to include touch screen computers that use 200 watts of power while in full operation.
That would be a savings of up to 48% of power as it compares to HDTV.
Core Competencies
36! Fitness seeks to use its core competencies to achieve a sustainable competitive advantage, in
which competitors cannot provide the same value to consumers that our company does. Our fitness
studio has established the following core competencies: providing a high–quality, branded service,
creating brand awareness, developing a sense of community among customers who utilize our
services, and building a solid reputation in the community. 36! Fitness intends to build on these
competencies through marketing efforts that will help us meet our goals.
III. Situation Analysis
The marketing environment

Marketing Plan For A Marketing Strategy
A marketing plan is crucial to the survival of an organization. Marketing plans need to be well
thought out and target a certain market. The market that an organization chooses will demonstrate
what direction they want the organization to head in. However, choosing just one market will be
problematic to the organization because they will be missing out on other opportunities to grow. The
organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an
organization can effectively and efficiently provide a quality marketing strategy; the organization
will be able to grow vertically and horizontally. An organization can only grow if the company's
philosophy is based on long term ideas and not short term. A marketing campaign seems like a short
term idea to achieve finical goals. However, a successful marketing campaign will be based on long
term goals. Long term thinking is the only way an organization can instill trust and loyalty in the
customer/patient. Once trust and loyalty is adopted by the consumer, the organization will begin to
operate as long term thinking organization. Superior health philosophy is based on long term goals
that promote longevity to the community and the organization as a whole. Currently Superior health
is deciding on a new location for their organization and this process is costly to the organization.
This financial burden needs to be handled effectively so that the Superior health can still provide
quality care

Li-Ning Marketing Plan
2012 International Conference on Future Information Technology and Management Science &
Engineering Lecture Notes in Information Technology, Vol.14
Marketing Plan for Li–Ning Product Expansion in UK Xin Zhang
Dept. of Sports Economics ＆ Management, Wuhan Inst. of P.E . Wuhan, China Keywords:
marketing Plan; expansion; Li–Ning Company
Abstract. Through the analysis of UK market situation for Li–Ning Company. This paper makes a
marketing strategy for Li–Ning product expansion in UK and also includes the financial forecast,
evaluation and control. Introduction Li–Ning Company Limited is a major Chinese athletic
company which makes athletic shoes and sporting goods. Li–Ning branded products are targeted for
consumers play in sports such ... Show more content on Helpwriting.net ...
The class breakdown shows that the propensity to wear `sporty ' garments increases with status, but
peaks in the group for both men and women. Geographic market segmentation. There are a number
of different factors to consider with regards to the geographic scope of the market. The major
retailers are national chains, whose pricing is generally determined on a national level. The larger
cities and shopping centers, for example, will generally sell a greater amount and a greater range of
products. With the increasing use of the internet, consumers are able purchase products from a wide
number of competing sources, both on a national or possibly even international level. Consumer
Markets. Sportswear can easily be the largest individual market, but this includes purchasing of
sportswear to use as leisurewear or casual clothing (e.g. multi–purpose trainers as casual shoes). It is
now impossible to distinguish between the `fashion or function ' markets. Functional items are
extremely diverse, with some important niche markets being running shoes, fleece tops for outdoor
pursuits. The sportswear market is driven by strong branding and globalised manufacturing, led by
two giant brands which are Nike and Adidas. Competitor Analysis. Competitor analysis in
marketing and strategic management is an assessment of the strengths and

Marketing Plan For A Marketing
Question #1: Develop a brief marketing plan for the event of your choice. Make sure to identify the
competitive advantages, target market(s), strategies, tactics, budgets, and schedule and evaluation
methodologies. Describe how you will increase your marketing performance through creative and
innovative tactics.
Answer: To promote the promotional event of Frizzy Drink, I will use certain strategies and a
particular way for the marketing plan. The marketing plan will cater few things that will help the
product in getting recognition. By adopting few of the significant steps, the marketing plan would
be very useful to promote the event
Pricing: The pricing of the product is the most important part in marketing plan to promote the
product in the event. Price of the product should be according to the customers and the budget and
costing of the product. Do not demand excessive profit, it will lessen the demand of the product.
The budgeting of the product is also very important in pricing. Never use excessively expensive
products that will increase the product rate and customers feel reluctant in buying it due to high
prices. $3 to $4 would be very appropriate for the price of per unit.
Proper Marketing of the Product:
Proper marketing plan will ensure in making the product successful. Campaigns would be carried
out to promote the frizzy drinks on different forums including public recreational areas, malls and
offices. The event will cater a proper marketing strategy in which the

marketing plan
Project Management Scope Statement Please provide guidance on how to develop a 5 to 7
paragraphs that will allow me to determine the marketing deliverables for this project adn provide
resources. I 'm attaching the original scenario.
Your help is greatly appreciated
You are developing the scope statement for the project, and now you are up to the marketing
deliverables. You have met with the director of Sales and Marketing and have a general sense of
what marketing will be needed to effectively launch the upgraded product. There will be a series of
newsletters sent to the global customer base announcing the upgraded product. There will also be
advertisements in the "usual" publications that will highlight the new features. The marketing ...
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Decision about the content of advertising message.
The message, that company wants to convey, should be put in a manner that will arouse interest.
Moreover it should convincingly highlight upon the product's USP. What is said is definitely
important but what is more important is how it is said. The tone should be appealing. Words used
should be catchy and retentive (memorable). These days both electronic as well as print media are
overflowing with ads. People have no time to read or see them, and therefore they have to be
attractive enough to catch the target audience's attention. This is the job of message.
PUBLIC RELATIONS
It must also take Public relations proactively. Organizations also have relationships––within their
"family" of employees and with communities, governments, consumers, investors, and the media.
Organizational theorists call these groups' strategic constituencies. Public relations theorists call
them stakeholders or publics. Strategic constituencies or publics make up the environment of an
organization. These publics can support or oppose the goals of an organization. They also want
organizations to pursue goals that are important to them but not necessarily to the organization––
such as jobs for workers, safe products, less pollution, and a safe community. Publics have a stake in
organizations, and they attempt to influence the missions

Marketing Plan
Introduction stage: "Just Passin' Thru" is a new concept, this is something new that is introduced to
the market, therefore, it will take some time for the customers to take used to this new concept. Our
goal will be to achieve a breakeven point in the second year after opening the store and become
profitable in the third year of being in this business. In the first year, our profits will be low, due to
low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing
expenses will be very high in the first year. We have to inform the customers about this new product
and get the consumers to try out this new concept. It will take "Just passin' Thru" some time to build
up the customer base and break ... Show more content on Helpwriting.net ...
We will determine the strategy, the pricing, and the target market. There are no big grocery chains
competing in this segment, making it hard for our company to keep up with them. Another
advantage that we will have is a low capital investment to start up. This is due to the fact that we
will only have low levels of inventory to satisfy the daily demand. We will operate an efficient "just
in time' inventory systems which will ensure that all our products will have the always fresh
guarantee and that our perishable products will not go bad due to a lack of demand for that
perishable product. Another strength is the size of our market. Just like fast food chains like Mc
Donalds, Burger King, Taco Bell, Subway, Quizno's, etc. we have a huge target market potential.
There are millions of people just waiting for our stores to open, and we know that we will barely be
able to satisfy the demand and the sales volume in the first year. We will not have a huge overhead
to worry about because we will have a 50% of the employees of the usual store, and we will operate
our store more cost efficient, because the interior of our stores does not have to be flashy in order to
impress customers, since they will not be walking into the store to purchase items, they will just
drive through. On top of that thee is there is the fact that we will be holding just the fraction of the
inventory that the conventional grocery stores hold, and the inventory accounts for the

Marketing Strategy Plan Methodology
Developing a Corporate Marketing Strategy: a proven approach and premium tool–kit
01 Executive Summary 01 Values 02 Situation Analysis 02 Vision 03 Planning 03 Situation 04
Administration 04 Objectives 05 Measurement 05 Strategy 06 Budget 06 Budget & Measurement
Follow this simple, step–by–step, to methodology
develop a corporate marketing strategy your company's values and vision.
that supports
© 2012 Demand Metric Research Corporation. All Rights Reserved.
What is the purpose of this methodology?
 To help you develop a Corporate Marketing Strategy that: » » » Is aligned with corporate values
and vision Provides the foundation for product planning and marketing Drives the Marketing
Communications process and plan ... Show more content on Helpwriting.net ...
Zappos provides an excellent example of a company that integrates its core values with its
operations and marketing strategy.
Those values are:      Deliver WOW through service Embrace and drive change Create fun
and a little weirdness Be adventurous, creative and open–minded Pursue growth and learning  
   Build open and honest relationships through communication Build a positive team and
family spirit Do more with less Be passionate and determined Be humble
Values
01 Values 02 Vision 03 Situation
04 Objectives 05 Strategy 06 Budget & Measurement
STEP 2 – Examine Your Core Values
 Action Item – use the Core Values Worksheet to identify each of your firm's core values.

Determine how they can and should influence marketing strategy development to ensure your
strategy is in alignment
with core values.
Having a strong set of Core Values is important because:  Core values can shape the culture and
character of the company by providing a strong sense of identity.  Core values can provide a
thread of continuity that can hold the organization together in the face of change.
Download
Vision
01 Values 02 Vision 03 Situation
04 Objectives 05 Strategy 06 Budget & Measurement
STAGE 02

Outline Of A Marketing Plan
BSBMKG609A Develop a Marketing Plan Assessment 1 ORGANIZATION OVERVIEW
Canterbury renovation is a chain of homeward store in city that specializes in bathroom fittings,
bedroom fittings, mirrors and decorative items. The organization is considered to be the provider of
efficient and cleanly designed products that have had a large impact on the way homemakers shop,
and received such recognition that the store was made into a chain in order to fulfill the needs of a
larger consumer market. Canterbury renovation offers bathroom fittings, mirrors, bedroom fitting
and decorative items to its customers. The analysis of each of the aspect of the company overview is
provided under the following heads. Mission statement A celebration of the home, brand Houzit is a
store for the quality– and style–conscious consumer. Providing unique, eclectic and affordable home
accents and gifts, we intend to generate a fair return to finance continued growth and expanded
community involvement. Our current products Product attributes Being a retail brand Houzit caters
to home makers through providing them what they need, in a variety that is exclusive to the brand
itself. The number of satisfied customers Houzit has managed to garner increases every day and it is
testament to the fact that with its exceptional design and swift accessibility, the organization 's
strategic direction has slowly helped pave the road for its success. Pricing, distribution, Promotion,
and service offered Its

Bskyb Marketing Plan
BSKYB | MARKETING PLAN | |
MATHEW KURIAN
STUDENT ID – 4745251 |
EXECUTIVE SUMMARY
The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB
Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying
ways in which the firm designs its strategy for the next 5 years.
BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of
systematic implementation of the extended marketing plan. The target markets of BSkyB are both
individual citizens and small business enterprises, where the later will be at the centre in the
targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration
will ... Show more content on Helpwriting.net ...
However, a foremost component of the marketing planning process is discerning, innovative
marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80).
In this direction, the first and foremost task is to identify the opportunities in the market and find out
the prospective segments where a firm can take opportunities to enhance its business and
profitability.
This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK
telecommunication market. This business organizing operating in UK telecommunication industry is
yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it
might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which
appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business
and so the profitability in order to emerge as a leading player in UK telecommunication industry. It
is worth to mention here that UK mobile telecommunications market corresponds to one of the most
striking tele–communications markets globally , with the mobile telecommunications services
market segment creating

Marketing Plan
Company G
3–Year Marketing Plan
Assessment Code: MKT1
Student Name: Cheryl Hebert
Student ID: 000234425
Date: July 7, 2014
Mentor Name: Amy Stonoha
Table of Contents
Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter's 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Price Action Plan 8
Place ... Show more content on Helpwriting.net ...
As previously stated, there is currently no other electronically programmable pill dispenser on the

consumer market. Prior to patenting the XG Electronic Pill Dispenser, consumers were mandated to
open their pill containers each and every time dispensary was required. This is the main avenue of
personal, medical dispensary in use today.
SWOT Analysis
The Strengths, Weaknesses, Opportunities, and Threat (SWOT) analysis is used to depict Company
G's core competencies as they relate to perceived market adaptability of the XG Electronic Pill
Dispenser. This SWOT analysis can be a true indicator of the survivability of this product as a child
of the Company G family line of products.
STRENGTHS *indicates core competency
XG Brand and Logo *
Electronics Expertise *
Low debt to equity ratio
WEAKNESSES
Supply Chain
Requirement for additional raw material
Brick and Mortar locations only
OPPORTUNITIES
Expand to internet market Expand brick and mortar market Explore additional target audiences
THREATS
Once on market, rivals may arise Fixed income of target market Strain on fixed, current
relationships
Strengths
The XG Brand and Logo are readily identifiable or recognized in the consumer electronics industry.
This will lend itself to high marketability via advertisement. This is considered one of our core
competencies.
Company G has long been recognized as a world leader in the

Marketing Plan: Phase 1
Marketing Plan: Phase l
This marketing plan will give an overview of the existing organization and describe a new product
or service. An explanation of the importance of marketing for the selected organization's success
will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the
marketing research approach used to develop the marketing strategy and tactics for this new product
or service will be stated (University of Phoenix, 2011).
Existing organization overview
Starbucks is the existing organization for the marketing plan. The first Starbucks opened in 1971.
The company was located in Seattle's historic Pike Place market. Starbuck has always offered some
the world's finest ... Show more content on Helpwriting.net ...
In many businesses, marketing needs to be a core concern, and often the overriding concern when it
comes to running a successful business. The Marketing Department is responsible for
communications to their customers, consumers and referral sources. It is responsible for ensuring
continuity and consistency in the presentation of the business brand. It is responsible for the
development and placement of advertisements (print and broadcast), all collateral materials
(including brochures, posters, fliers, stationery, business cards, signage, consumer and physician
newsletters and publications and the development and maintenance of the consumer website, or
organization.) It coordinates the organization's participation in various community events including
job fairs and involvement with charitable organizations. The Marketing Department works with the
Centers of Excellence and select programs within the company's system to develop marketing plans
and coordinate the activities outlined in the plans.
SWOTT
SWOT stands for the strengths, weakness, opportunity, and threats for the company. The strength
within Starbucks stands in their name brand and the quality of the coffee that they service. Not just
being a local coffee shop up the road and around the corner but globally. Located in over 48
countries the name means volume, great coffee, and excellent customer service world–wide.
Regardless where any venture may take individuals around the world they will still be

The Marketing Plan
The Marketing Plan
Developing a Marketing plan
As with any business venture, your entry into international markets should be well planned. A
detailed marketing plan should be developed to provide a blueprint for your marketing activities.
Whether you are a small family run attraction or an international airline, the principles for a
marketing plan are the same. The purpose of marketing is to match the right product to the right
market, providing an optimum return on investment. It is more than just advertising.
Essentially there are four elements (the four P's) of marketing: product, price, place and promotion.
A good marketing plan incorporates a combination of these elements.
Writing a marketing plan is one of the most important ... Show more content on Helpwriting.net ...
Understanding your consumer target markets will guide the development of your product, how you
price your product in the marketplace, where you offer your product for sale and how you promote
your product to consumers.
Consumer characteristics such as age, socio economic background, lifestyle choices and personal
values, as well as identification of their key needs, will further define those consumers who may be
interested in your product.
Targeting particular countries or market segments enables you to more effectively tailor your
product and your marketing and promotional activities. Many travel and tourism products make the
mistake of trying to appeal to all markets and all people. When dealing in the international markets,
it is impossible to be all things to all people. Don't try to enter every market at once, select your
markets carefully and take the time to plan your approach. Plan your strategy carefully, allocating
your resources to the most appropriate markets which will generate the greatest return.
Consider the following points when selecting a target market and consumer segment:
> What does the consumer (or market) want?
> What can I provide to meet the consumer's needs?
> What is the size of the market?
> Is the market large enough to support the marketing costs required? Will I receive a return on

Marketing Plan For A Small Business
Thesis Statement: The economy is for ever changing toward what has control of demands, the
environment of entrepreneurship is high on the charts, however the small business are surviving
equally with the large businesses.
Key Points:
The interest of how a small business begins the foundation of the establishment and analyzing the
duties of managing this goal.
Elements that make a business such as the investors, consumers, and strategic management will be
explained in detail.
The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within
a small business.
The economy's motivation of small businesses stability as compared to large businesses that are well
established, also the financial assistance of other organization including the government.
Different categories of a company and the importance of CRM to any size business.
To compare the marketing plan of a small business and a large business where it reflects the
strengths, weaknesses, opportunities and threats.
Conclusion: This paper is intended to give clarity on the depths of small businesses, how they plan
to succeed and get through possible adversity. The surviving mechanism it takes to maintain in a
world where large businesses are expected to exist longer than small business.
Small businesses are becoming a trend in the work environment today. The analogy of small
businesses to large business brings about the question, "Can they eventually equal up in the world

Marketing Plan-Pet Sitting
Running head: MARKETING PLAN 1
Marketing Plan Proposal – Vicki's Pet Care Services Galore
Vicki VanDreel
Ottawa University
MARKETING PLAN 2
Marketing Plan Proposal–Rationale
The student writer is offering a marketing plan involving a new for profit Pet Care service.
From late 2006 to 2009 I began a private consulting business so there is some inherent experience
with the administrative set up of a private business. While unplanned, I quickly learned how to ...
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There is one national website that provides
linkage to the applicable type of service however the targeted geographical area does not list a
service provider for this targeted area. The closest is 25 to 40 miles away. A close friend of mine
who lives 13 miles away has a pet sitter who provides limited services to just one area; Sun City
West which is a five mile radius and she also maintains a full time job.
MARKETING PLAN 4
METRICS – Vicki's Pet Services Galore
The Goals and Objectives for starting my new business named: "Vicki's Pet Care Services
Galore" include: Commence a new and successful Pet Services business within the next twelve

months. The success will be statistically measured by setting forth and tracking the following
objectives: 1) Gain ten (10) new customers every thirty (30) days; 2) Set and maintain a 90% (or
more) customer satisfaction rating every ninety days from the verbal and written surveys received;
3)
Retain at least fifty percent of original customer base for continued and planned future services. 4)
A
net profit of $2,000 (or more) per month for the first three months and an additional $1,000 (or
more) every 3 months thereafter. 5) I have set an advertising goal of 2 to 4 hours per week in order
to elicit new customers and maintain efforts to get the word

Sample Marketing Plan
SAMPLE MARKETING PLAN
The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some
point in your career, you will likely be involved in writing–or at least contributing to –a marketing
plan. And you'll certainly read many marketing plans throughout your business career. Keep in mind
that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the
Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrate the most
vital features. The important point to remember is that the marketing plan is a document designed to
present concise, cohesive information about a company's marketing objectives to managers, lending
institutions, and others who ... Show more content on Helpwriting.net ...
In addition, Blue Sky strives to design programs for preserving the natural environment.
During the next five years, Blue Sky seeks to achieve the following financial and nonfinancial
goals:
Financial Goals
1. Obtain financing to expand manufacturing capabilities, increase distribution, and introduce two
new product lines.
2. Increase revenues by at least 50 percent each year.
3. Donate at least $25,000 a year to conservation organizations.
Nonfinancial goals
4. Introduce two new product lines–customized logo clothing and lightweight luggage.
5. Enter new geographic markets, including southwestern and Mid–Atlantic States.
6. Develop a successful Internet site, while maintaining strong relationships with retailers.
7. Develop its own conservation program aimed at helping communities raise money to purchase
open space.
CORE COMPETENCIES
Blue Sky seeks to use its core competencies to achieve a sustainable competitive advantage, in
which competitors cannot provide the same value to consumers that Blue Sky does. Already, Blue
Sky has developed core competencies in (1) offering a high–quality, branded product whose image
is recognizable among consumers; (2) creating a sense of community among consumers who

purchase the products; and (3) developing a reputation among retailers as a reliable manufacturer,
delivering the requested number of products on schedule. The firm intends to build on these

Mktg522
Marketing Plan: Kid Tough iPad
Keller Graduate School of Management
Marketing Plan Outline
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research
4.0 Controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning
5.0 Conclusion
What Apple brings to the children 's tablet market: * Premium brand image * Market position *
Technology leadership and patents ... Show more content on Helpwriting.net ...
The Tabeo (*Est. $150) can be pre–ordered, but the seven–inch tablet won't become available until
October 21, 2012. It is sure to be a hot ticket item for Christmas gift giving. It has a 1–GHz
processor and 4–GB of storage, but also can add storage –– up to 32–GB via a micro SDHC
memory card. The Tabeo has built–in WIFI for Internet access. A camera on the front allows kids to
take pictures and upload them to share with family and friends. Probably one of the most important

features that make this tablet a kid–safe option is the bumper that protects the screen should your
child drop it. The Tabeo also comes with parental controls so you can protect your child while he is
browsing online.
Kindle Fire HD Kindle Fire HD (*Est. $200) deserves a look. Those who are fans of the Kindle Fire
already enjoy the Internet access, numerous apps, games and easy access to a wide variety of books
and reference materials. However, parental controls are limited with the original KindleFire. The
Kindle Fire HD introduces FreeTime, a custom profile that gives parents more control over what
their kids can access. FreeTime allows parents to set controls on things such as how much time a
child can spend on a specific activity, such as watching

Essay about Marketing Plan
Marketing Plan
The consortium of Memphis community theatres including Germantown Community Theatre,
Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts
Group provide immeasurable value in increasing cultural quality of life in the community. By
working together with a strategic marketing plan they can increase the audiences from 60% to 75%
of capacity, while building strong support for the years to come.
Memphis corporate leaders support the arts, including the community theatres, to ensure that
Memphis is a place the best and the brightest will come to work and live. Young professionals are
the audiences of today and the board members and supporters of tomorrow. ... Show more content
on Helpwriting.net ...
Thus we have both audiences and theatres supporting each other while consuming very diverse
offering. Very often the community theatres are imbibed with the characteristics of the community
they live in. Community theatres throughout the Memphis area, from Midtown to Collierville,
produce a variety of plays throughout the season. It is an amazing blend of artistic expressions that
reflect the cultural dynamics of the city's heritage. Some are family oriented and some are for a
more mature audience.
The memberships make up about 60% of the total attendance. Those that value the arts are typically
people with a high level of education, a background in exposure to the arts, and/or an education in
the arts.
The theatres cover some of Memphis Metropolitan Statistical Area (MSA).With a population of 1.2
million, Memphis MSA includes 8 counties touching three states, which is showed in the Exhibit.
Population in the Memphis MSA is project to grow 3.6% in the next 5 years.
The direct competition comes from Orpheum Theatre, which is an upscale and for–profit theatre
whose ticket prices are sometimes twice as expensive. Movie theatres, sporting events and other arts
activities also intensely compete with community theatres.
Theatre communication group survey result indicates that overall

Marketing Agency Business Plan
Executive Summary:
OnSite Marketing, Inc. (OMI) aims to provide advertising, marketing, and public relations services
to targeted business environments in the Automotive Aftermarket industry. OMI intends to leverage
the thirty plus years that co–owner Steve Crain has in the automotive arena, especially as it related
to his position as the Director of Marketing for SEMA (Specialty Equipment Market Association)
where he helped SEMA, the non–profit organization that is the core of the Automotive Aftermarket,
market and grow their trade show into the industry's largest trade only show. SEMA afforded Steve
Crain the networking goldmine that continues to follow and serve him today. OMI's plan seeks to
generate company sales and ... Show more content on Helpwriting.net ...
(Point of Purchase) Displays
Public Relations Press Releases Editorial Special Events
Sales/Technical Development Seminars Workshops Video Production
OnSite Marketing, Inc. operates with 3 full–time employees along with a family of freelancers who
are part of the team. This enables OMI to take on large volumes of work, while keeping overhead
and other costs affordable.
OnSite Marketing, Inc.'s strategic advantage lies in our capability to be a single source for all of our
clients' advertising, marketing, and public relations needs. OMI helps expand our clients' visions
and ensures they become reality.
Description of the Location OMI is operated out of leased offices located in the City of Corona in
Riverside County, California, at 119 N. Maple St, Suite "M", Corona, California 92880.

Marketing Plan
Running Head: SAMPLE PLAN
Sample Marketing Plan for BUSN319
Student Marketing Plan for BAGELS BY THE BAY
A Marketing Plan Presented by:
Jamie Johnson
DeVry University
Abstract
The marketing plan for Bagels by the Bay covers all the necessary marketing elements for a
successful business. It does an especially good job of positioning the business in the marketplace
due to a fine SWOT analysis combined with some excellent target marketing strategy.
Table of Contents Page Background 6 Strategic Focus and Plan 7 Mission Statement 7 Goals 7
Competitive Advantage 8 Situation Analysis 9 SWOT Analysis 9 Competitor Analysis 9 Company
Analysis 10 ... Show more content on Helpwriting.net ...
Nonfinancial: 1. Within five years, expand the services to include catering for special events. 2.
Create a demand for business outside the tourist season. 3. Employ seven to ten workers on average.
4. Within ten years, expand Bagels by the Bay to two locations, such as 7th Avenue in Three
Harbors, and either the towns of Beaver Bay or Silver Bay. 5. Sell high quality meals at an
affordable price.
Competitive Advantage
Bagels by the Bay's most obvious competitive advantage is its product line. The menu consists of
healthy, low–fat choices of different sandwiches, soups, and salads. These are items that the other
fast food restaurants do not offer. To ensure the exceptional product line, Bagels by the Bay focuses
on using top–quality ingredients in its products. Customer service and satisfaction is also a high
priority. Another competitive advantage is that Bagels by the Bay is locally owned and operated
unlike many of the franchises that have moved into Three Harbors, such as Hardees, McDonalds,
Burger King, and Subway. Location is another key factor of that provides an edge over competitors.
The Bagels by the Bay location is readily visible, easy to get to, and in the middle of a high traffic
zone during the tourist season.
One additional competitive advantage for the restaurant will be the unique ambiance that is

developed. This will be accomplished by a creative use of nautical props, such as large bagels that
look

Marketing Plan
1. Executive Summary
Blaze Mountain Travel and Tours is a reliable, professional and experienced tour operator led by a
group of young people. The team has devoted themselves to the tourism industry for 5 years. The
company has designed tours for both the older tourists and young student tourists. The primary goal
is to provide excellent service to our/your client. The company ensures that the client will have the
experience of lifetime.
The environment in which it operates can be summarized as following:
Tourism year 2011 in Nepal.
Increasing popularity of concepts like ecotourism, community tourism, sustainable tourism,
corporate social responsibility and e–ticketing in the western parts of our world.
Sustained instability in ... Show more content on Helpwriting.net ...
Market Trends
The travel industry is in an upward growth mode. There are several reasons for this increase. The
tendency to travel during vacations has increased even more than before.
Quick Facts:
 Worldwide Adventure tourism accounts for 89 billion dollars (nearly 10% of all tourism receipts
and growing). This is good sign for the company like Blaze Mountain
 In Nepal Adventure tourism accounts for 34 percent of all international tourists' arrival. This
proves there is a huge prospect for both hard and soft adventure provider like Blaze Mountain.
 According to the annual report of the Ministry of Tourism and Civil Aviation (MoTCA), the
number of travelers in the 16–30 age group surged by 32 percent to 140,805 in 2009 up from
106,596 in 2008.
 Nepal has all the conditions for qualifying as the best adventure tourism destination in the world.
.
– Survey report carried out by the Australian Tourism Authority
 Nepal is one of the best places to visit before you die.
– BBC Holiday
Market Growth
The revenue generated by Tourism Industry has been increasing significantly year by year. In last
year, the industry generated the revenue of almost 26.4 billion. The adventure travel market
comprises of almost 30 percent. This is a great sign of opportunity for the travel and tour operating
in Nepal. The market is poised for growth. The number of tourists in the first seven months of this
year is 20 percent more than the last year. This

Marketing Planning : The Marketing Plan Essay
To attract mixed segment ther is need to marketing planning is indeed the key to the whole
marketing process. The marketing objectives state just where the company intends to be; at some
specific time in the future. James Quinn succinctly defined objectives in general as: "Goals state
'what ' is to be achieved and 'when ' results are to be accomplished, but they do not state 'how ' the
results are to be achieved.
They typically relate to what products will be where in what market. They are essentially about the
match between those "products" and "markets." Objectives for pricing, distribution, advertising and
so on are at a lower level, and should not be confused with marketing objectives. They are part of
the marketing strategy needed to achieve marketing objectives.
To be most effective, objectives should be capable of measurement and therefore "quantifiable."
This measurement may be in terms of sales volume, money value, market share, percentage
penetration of distribution outlets and so on. An example of such a measurable marketing objective
might be "to enter the market with product Y and capture 10 per cent of the market by value within
one year." As it is quantified it can, within limits, be unequivocally monitored; and Corrective
Action|corrective action taken as necessary.
The marketing objectives must usually be based, above all, on the organization 's financial
objectives; converting these financial measurements into the related marketing measurements.
He went

Marketing Plan
Marketing & Business Environment
Marketing Planning: An Overview of Marketing
6 main questions to ask in order to create your marketing plan:
1. Where are we now? (Business Mission, Marketing audit, SWOT analysis)
2. How did we get here? (Business Mission, Marketing audit, SWOT analysis)
3. Where are we heading? (Marketing audit, SWOT Analysis)
4. Where would we like to be? (Marketing objectives)
5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, Implementation
Plan is vital!!)
6. Are we on course? (Control)
A. Business Mission
A business always has a Mission, Vision and Values.  IDENTIFY THEM
 What is the business mission? The purpose of the business
 Vision? The future (direction) of the ... Show more content on Helpwriting.net ...
Strategic Objectives
Build – Hold – Harvest – Divest.
Strategic objectives are, in general, externally focused and (according to the management guru Peter
Drucker) fall into eight major classifications:
(1) Market standing: desired share of the present and new markets;
(2) Innovation: development of new goods and services, and of skills and methods required to
supply them; (3) Human resources: selection and development of employees;
(4) Financial resources: identification of the sources of capital and their use;
(5) Physical resources: equipment and facilities and their use;
(6) Productivity: efficient use of the resources relative to the output;
(7) Social responsibility: awareness and responsiveness to the effects on the wider community of the
stakeholders;
(8) Profit requirements: achievement of measurable financial well–being and growth.
Comparative analysis is done through benchmarking. There are 3 types of benchmarking:
External, internal and best in class benchmarking

Core Strategy
A core strategy in a marketing plan is a way of deciding on what elements to buy more, which ones
to hold on to, and which ones to sell. Most marketing plans face a number of frustrations and the
core relationship strategy is a great way of solving some of the problems.
Marketing Mix Decisions
The marketing mix is a set of controllable tools that the organisation blends in order to produce the
response it wants in the target

Essay on Stages in a Marketing Plan
Stages in a Marketing Plan
This essay will present the stages of a marketing plan and critically evaluate the differences
suggested by the leading authors. However it is vital to understand what marketing planning is.
Although marketing planning would appear to be a simple and step–by–step process, in reality it is
not. As marketing plans are very complex, cross functional and it touches every aspect of
organizational life. However the stages of marketing planning will explain and explore some of
these issues by focusing on the process of marketing planning.
Marketing planning can be defined as a sensible way to manage the sales and marketing function is
to find the systematic way of ... Show more content on Helpwriting.net ...
Costs are charges incurred in running an enterprise. They can also take many forms including
overheads, Direct and indirect and others. Each one of these has it's own special appeal to different
managers within the company, depending on the nature of their function. Manages of a company
have to have some understanding or views about how all these variables interact and managers must
try to be rational about their business decisions.
Most managers accept that some kind of formal procedure for marketing planning helps to reduce
the complexity of business operations and adds a dimension of realism to the company's hopes for
the future. However most companies rely on sales forecasting and budgeting system, but they bear
little relationship to the real opportunities and problems facing a company. A marketing plan is
useful for the marketer, for superiors, for non–marketing functions, for subordinates. It also helps
identifying sources of competitive advantage to force an organisation approach, to inform, to get
resources, to get support and gain commitment and mostly to set objectives and strategies.
There are other reasons to prepare a strategic marketing plan all organisations have a mix of
different types of market, which will have a lack of differentiation in products and

A Marketing Plan For A New Marketing Strategy
f. Legal– legal strategies are two sided as they put into consideration of the governmental legal
requirements and, on the other hand, defines the organization's policy administration. For a
triumphant marketing plan, understanding the government legal approaches allows for efficient
operation and inter–relationship with other organization. Similarly, internal legal policies allow the
company to uphold its operation in a set manner.
4.0: Marketing Audit
A market audit process is a tool that can never be neglected despite the situation. However, very few
companies carry out comprehensive audit understanding of their various operations. As a result, this
has presented big margins between companies that constantly integrate market audit in their
operations and those that do not (Wilson, 2002). Moreover, it is evident that efficient marketing
managers need to appreciate market audit significance to the company's effective marketing plan
(Blythe, & Megicks, 2010). Essentially, market audit involves the process of analyzing the specific
details on the marketing approaches embraced as realizing the best path to follow for effective
operations on the same. Additionally, the audit process is of such great significance as it accords the
organization the chance to answer the question of their current position. By answering the question
"Where are we now", the company is in a better position to understand the environment as well as
identify the manner in which the operations are

Marketing Plan
Table of Contents:
* Outline_______ ___________________________________________3
* Introduction_______________________________________________4
* Objectives____ ____________________________________________ 5
* SWOT Analysis_____________________________________________6
* Marketing Mix______________________________________________7
* Conclusions ________________________________________________8
* Bibliography _______________________________________________9
* References ________________________________________________10
Outline:
A. introduction:
First of all my topic will be about promoting a drink that is new in the Market and which will be
drink in my pub and soon in the supermarket ... Show more content on Helpwriting.net ...
However, the marketing communications objectives set in the plan is to sell this product and let it be
the first in market by making people drink it and come to my pub to enjoy and have fun and try my
new product.
And the final question will be:
Will it be a good idea to produce this drink while opening my new pub or it will be a failure
strategy? what is the impact of our competitors on our sales and in our new product?
First of all my topic will be about promoting a drink that is new in the Market with new brand name
(Alcobom) and which will be drink in my pub and in Lebanese supermarket and stores.
The product that we have chosen to do our research on is mixing kind of alcohol with an energy
drink with new brand name (Alcobom). I will produces and sell this new energy drinks. It
specializes in adult's drink. The company and brand are new to the market. In order to provide a

useful plan, the target segment has been identified and defined, a SWOT analysis has been carried
out for the brand and organization, and marketing communications objectives have been set. The
plan identifies the target market through segmentation variables. Finally the marketing
communications objectives will be set in the final section.
In order to develop a sufficient marketing communications plan, it is necessary to first know the
target market that marketing messages will be directed toward. And this could be approved by
developing a sufficient marketing communications plan, it is

Oliberte Marketing Plan
Marketing Plan Oliberté
International Marketing
MIB Front – Team 4
I. Executive Summary II. Concept Statement A. Company Background and Mission B. Products and
Services C. Business Model: Sustainability and Uniqueness D. Strategic Intention E. Marketing F.
Risk Analysis G. Differentiation H. Evaluation: Factor of success III. Situation Analysis A. Industry
Analysis 1. Industry overview 2. Porter five forces 3. Market size 4. Position in the market life cycle
5. Available distribution structure, plus attitudes and practices 6. PESTEL 7. Risk Analysis B. Firm
Analysis 1. Brief history of the company and stage of internationalization 2. SWOT Analysis 3.
Stakeholder Analysis 4. Product Development and Product Extension 5. Pricing and ... Show more
Sales and Channel Strategy E. Technology Strategy F. Market Entry/Expansion Strategy H. Risk
Analysis VI. Go–to–Market Action Plan A. Specific Actions to be taken for the 5 P's/marketing mix
1. Pricing 2. Packaging 3. Promotion/Advertising/Public Relations/Sales Management 4. Place:
Sales & Distribution Channels 5. R&D 6. Customer/Technical Service 7. Marketing Research B.
Financial 1. Financial Assumptions and Sales Forecasts 2. Budgets 3. Pro Forma Statement C.
Monitoring and Controls 1. Staffing Schedule 2. Measurement and Performance Evaluation D.
Future Prospects. VII. Group Evaluation VIII. Bibliography
3
Marketing Plan Oliberté
International Marketing
MIB Front – Team 4
Oliberté is a Canadian shoe company that was founded in 2009 and which manufactures shoes in
Africa to support local Africans by providing job opportunities so as to radically change their lives.
Oliberté has a unique business model that greatly supports social and environmental well being of
local African communities. Oliberté's products are made from 100% natural raw materials and, to a

large extend, processed by hand work. Their quality products are mainly distributed online and
through general shoe stores,such as Urban Outfitters, American Rag and Aldo, etc. Price ranges
from $130 to $180. Oliberté uses their online platform to attract new customers all over the world.
By differentiating their marketing, Oliberté has been able to link

Essay On Business Marketing Plan

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