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Social Media 101 - Socorex Conference

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Social Media 101 - Socorex Conference

  1. 1. Social Media 101 Yan Luong 02/10/2013
  2. 2. Social Media in 2013 @yan_luong
  3. 3. Markets are conversations When you think of the Internet, don’t think of Mack trucks full of widgets destined for distributorships, whizzing by countless billboards. Think of a table for two. Levine, Locke, Searls & Weinberger in The Cluetrain Manifesto (1999) @yan_luong
  4. 4. The new media landscape… @yan_luong
  5. 5. …ain’t new
  6. 6. You are a media You have got an audience Your audience are makers Your audience has an audience @yan_luong
  7. 7. You need a strategy @yan_luong
  8. 8. You need a plan
  9. 9. You need integration
  10. 10. The social media wheel Listen Set Objectives Create Content Engage Measure @yan_luong
  11. 11. Listen and know your audience @yan_luong
  12. 12. Going Big Brother @yan_luong
  13. 13. Set objectives and define your message(s) @yan_luong
  14. 14. Social and search @yan_luong
  15. 15. Social as adverstising channel
  16. 16. Define your presences and your content @yan_luong
  17. 17. Content is king @yan_luong
  18. 18. You are content
  19. 19. Content trends
  20. 20. Content trends @yan_luong
  21. 21. Content trends
  22. 22. Engage @yan_luong
  23. 23. @yan_luong Be useful
  24. 24. Sharing is caring
  25. 25. What is your online influence?
  26. 26. What would you do? @yan_luong
  27. 27. How to measure @yan_luong
  28. 28. Google analytics @yan_luong
  29. 29. Social analytics @yan_luong
  30. 30. Thank you! Find this presentation on www.slideshare.com/yluong

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