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What Is a Sales Funnel? 
Presented by Tracey Hausel 
http://TraceyLHausel.com/university Image 
courtesy of renjith krishnan at 
FreeDigitalPhotos.net
Basic Sales Funnel 
http://TraceyLHausel.com/universityImage 
courtesy of renjith krishnan at 
FreeDigitalPhotos.net 
Traffic 
Lead 
Capture 
Page Offer 
Sale $$ 
Emails
Traffic 
• How are you going to get eyeballs on your 
offer (that’s what you’re selling)? 
• Paid Traffic – Solo Ads, PPC, etc. 
• “Free Traffic” – Still costs you time and you 
may still need money 
http://TraceyLHausel.com/universityImage 
courtesy of renjith krishnan at 
FreeDigitalPhotos.net
Lead Capture Page 
http://TraceyLHausel.com/universityImage 
courtesy of renjith krishnan at 
FreeDigitalPhotos.net
Offer 
http://TraceyLHausel.com/universityImage 
courtesy of renjith krishnan at 
FreeDigitalPhotos.net

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What is a Sales Funnel?

  • 1. What Is a Sales Funnel? Presented by Tracey Hausel http://TraceyLHausel.com/university Image courtesy of renjith krishnan at FreeDigitalPhotos.net
  • 2. Basic Sales Funnel http://TraceyLHausel.com/universityImage courtesy of renjith krishnan at FreeDigitalPhotos.net Traffic Lead Capture Page Offer Sale $$ Emails
  • 3. Traffic • How are you going to get eyeballs on your offer (that’s what you’re selling)? • Paid Traffic – Solo Ads, PPC, etc. • “Free Traffic” – Still costs you time and you may still need money http://TraceyLHausel.com/universityImage courtesy of renjith krishnan at FreeDigitalPhotos.net
  • 4. Lead Capture Page http://TraceyLHausel.com/universityImage courtesy of renjith krishnan at FreeDigitalPhotos.net
  • 5. Offer http://TraceyLHausel.com/universityImage courtesy of renjith krishnan at FreeDigitalPhotos.net