2. ECOMMERCE CHAMPION
Talented, results-producing eCommerce Professional with
a proven record of accomplishment in planning and
leading comprehensive Internet development and
operations strategies in support of business goals and
objectives. Expertise in directing the creation of dynamic
Web experiences and steering the execution of complex
site enhancement projects. Solid leadership skills; able to
build and guide top-performing direct business teams.
Adept at communicating with management, vendors, and
internal partners to coordinate overall Internet content,
development and operations efforts.
3. VICTORIASSECRET.COM HOMEPAGE
• Managed regular site
updates on the site,
including home and
landing page creative,
merchandise adds/drops,
promotions, and site
enhancements
• Conducted frequent A/B
tests to determine the
success of new site
features and creative
executions
VS.com Statistics:
Over 7M unique
visitors per month
Over 13M visitors per
month
4. VICTORIA’S SECRET: PINK COLLEGIATE
LANDING PAGE
• Partnered with a third-party
interactive agency and the
internal PINK marketing team on
the development of the PINK
Collegiate site experience
• Use of Flash and XML for the
school rollover listing and
functionality
• Responsible for project
timeline, including creative
deliverables, implementation,
and user-acceptance testing
5. VICTORIASSECRET.COM: SHOP CONCEPT
• Managed the development of
the “Shop” concept across
multiple categories, including
Dresses and Tops
• Partnered with IT, Internet
Creative, and Merchants on
functional requirements and
creative deliverables, as well
as user-acceptance testing
7. VICTORIA’S SECRET: FIT GUIDES
Partnered with IT, Internet
Creative, and Merchants
on functional requirements
and creative deliverables,
as well as user-acceptance
testing
8. VICTORIA’S SECRET FACEBOOK FAN PAGE
• Launched in July 2009
• Over 11 million fans
• Partnered with marketing team on social
media strategy and implementation
• Worked with third-party vendor to tag the
Facebook page for web analytics
purposes and implement social sharing
features, such as the Bikini Mixer
9. VICTORIA’S SECRET FASHION SHOW
Managed the development of the 2008 and
2009 VS Fashion Show site experience
and regular content updates
10. VSALLACCESS
• Managed the development of
VSAllAccess, a dedicated news and
information website about all that is –
Victoria’s Secret, including photo shoot
footage, model interviews, and other
content
• Worked with various cross-functional
partners, including IT, Internet Creative,
and Web Analytics in the planning for this
website
• Launched in November 2009
11. SHOPJUSTICE.COM HOMEPAGE
Manage the operational process for
regular site updates, including home
and landing page creative,
merchandising, feature enhancements,
promotions and copy
ShopJustice.com Statistics:
Over 875K unique visitors per
month
Over 1.5M visitors per month
12. JUSTICE: CUSTOMER REVIEWS
Managed the project
implementation of customer
reviews (Bazaarvoice) on
ShopJustice.com from start to
finish, including composing the
project requirements, partnering
with creative on the look and
feel, and conducting detailed
user-acceptance testing
13. JUSTICE: MINI SHOPPING CART
• Mini shopping cart allows
customers to have visibility of the
items added to their bag without
disrupting the shopping process
• Managed the implementation of
this site feature from start to
finish, including composing the
project requirements, partnering
with creative on the look and feel,
and conducting detailed user-
acceptance testing
14. JUSTICE FACEBOOK FAN PAGE
• Launched in November 2010
• Over 65K fans
• Manage the Facebook editorial
calendar and regular
brand/promotional posts, as well as
monitor the fan page for content
15. JUSTICE: SWIM LANDING PAGE & VIDEO
• Partnered with IT, Internet
Creative, and Merchants on feature
requirements, including creative
deliverables and UA testing
• In November 2009, launched the
Justice YouTube page to house all
video content
16. BROTHERS: NEW BOYS CLOTHING LINE
• Launched in March 2011
• Managed the implementation of
this site from start to finish,
including outlining the project
requirements with IT, partnering
with creative on the look and feel,
and conducting detailed user-
acceptance testing
17. SUNGLASSHUT.COM HOMEPAGE
• Manage the overall online experience, including
promotions, creative, and landing page
destinations
• Manage Copywriter and Web Designer as direct
reports
18. SUNGLASS HUT WEB EXPERIENCES
• Develop and implement experiences that drive sales
and enhance the brand
• Work with designers, marketing, and e-commerce
operations on site design and efficiencies
• Implement SEO best practices by using text copy
rather than image copy
19. ANTHEM CREDENTIALING
• Managed the production of
this site from start to finish
• Partnered with client on
imagery, copy, and site
architecture
• Worked with creative
designer and IT developer on
project requirements
20. TOTAL TRAINING
• Managed site merchandising
including features and promotions,
creative, and copy
• Managed Web Copywriter as
direct report
