Trancend|Orb - Building brands transcending business- Intro deck
Building Brands, Transcending Business
We love coming to work every morning knowing that our ideas will make a
difference, we will get to work on a new problem, meet new people in new
industries and see how we can create memorable transformation for them .
We love to see our
Businesses , People and Quality of life
• To develop powerful growth strategies for creating new brands or rejuvenating
develop evocative brand names
rationalize brand portfolios and create robust, enduring architecture systems
create compelling and memorable visual brand identities
enable employees and stakeholders to understand and live the brand
provide companies with tools to manage their brands
Who we are
Trancend|Orb is a specialist brand consulting & design
studio managed by professionals who help you in
Prathish is our Chief Business Architect. He is a passionate advocate who believes in
creating path-breaking ideas to develop a compelling brand solution and business
growth. He likes to break the boundaries, spot the opportunities and build brand
experiences to reflect the vision of the businesses behind the brands.
With over fifteen years' experience of brand building and consumer work in many
sectors and categories including FMCG, Banking, Corporate, Retail and many more
that include Canara Bank, Ceat Tyres, Uninor, India First Insurance, Bengaluru
International Airport, Nirmal Clear Oil, FifthGear, Minera Steel , Mantri Developers,
Coconad and many ore.
Before joining Trancend|Orb , Prathish was the Head of Client Development at Ray
+Keshavan|The Brand Union and in prior to that as Head Marketing at a Shopper
Marketing & Retail Consulting Firm.
He graduated from School of Management , Pondicherry with a Masters degree in
Marketing Management and has recently attended the “Building innovative brand’s”
executive program by Stanford University Graduate School of Business. During his
college days he was part of the Times of India Response Team to develop institutional
sales of the daily.
When not travelling to on business, Prathish loves to experiment mixing different
cuisines, or discussing the merits of an innovative idea that can improve the quality
of life & business with his friends.
Jayanth, our Chief Insights Officer helps brands take the right decision through
thorough consumer insights. Passionate, perseverent and a perfectionist, Jayanth
has taken brands from strength to strength over a career spanning 18 years, with a
domain expertise in Branding, Advertising and Research across the WPP network, he
has worked on diverse categories spanning Consumer Durables, Banking & Finance,
Retail, Telecom, Airlines, FMCG and F&B, both in India and the Middle East.
Jayanth has an Engineering Degree in Electronics and Telecommunication, but found
his true calling in the world of Advertising and Branding. Prior to joining Trancend,
Jayanth was Head of Strategic Planning for Young & Rubicam, both at Muscat as well
as UAE. In these assignments, he has played a pivotal role in business acquisition
and organic expansion. He is adept in building and handling proprietary Brand
Management tools. Other aspects of his business excellence include Knowledge
Management, Mentoring and Training. He has rendered learning sessions on
Advertising, Marketing & Branding to several educational institutions in India and
the Middle East.
Being a cultural planner, Jayanth specializes in ethnography, loves to observe
people, their culture, their values; trying to find how brands can fit into their lives.
When not doing business Jayanth loves to immerse himself in books, films, social
media, Vedas, Upanishads, Indian mythology, Yoga which feeds his mind for the next
big insight. trend and cultural code.
Poornima is an alumnus of the National Institute of Design with more
than a decade of experience in the realm of strategic brand design.
She has worked in the capacity of a design director with Ray+Keshavan/
The Brand Union on some of the largest corporate brands in this
country. Her portfolio consists of brand identity implementation
exercises for the Tata Group, Airtel, Nutrine, Himalaya, RelianceADAG, Bank of Baroda, L&T Infotech, ACC, Nasscom to name a few.
Currently is consults with Pidilite Industries & Coca Cola.
Poornima brings to the table a unique process of systems design that
finds reflection in her work on large-scale corporate identity projects,
packaging, signage and way-finding as well as design for print and