This document outlines plans for a 2012 parallel programming student contest hosted by Intel across Europe, Russia, and the US. The contest will run from April 15th to May 15th and focus on engaging students and teachers through whole-class participation. Contest objectives include growing Intel's software community, identifying new influencers, and preparing students for many-core and mobile programming. To engage teachers, special packages will provide course materials, hardware incentives, and reporting on student progress. Communication will target universities, schools, websites, and social media. The budget is $35k with $20k confirmed. Key goals for 2012 include 800 registered participants, 200 new "belts" in Intel's program, 100 new teachers, and generating student content

1. WORK IN PROGRESS
2012
Parallel programming student contest
Anthony Charbonnier, Boris Rozenshteyn,
Paul Guermonprez etc.
EMEA ISN + Intel Academic
Program
Short version : 10 mins
INTEL CONFIDENTIAL, FOR INTERNAL USE ONLY

2. Acceler8 Contest at a Glance
What: EMEA, Russia, US parallel programming
contest
– Main focus on students + teachers through whole class
participation (special package for classes available)
When: 15th April – 15th May
– One problem set in one month
Who: Multiple EMEA + US departments
–
–
–
–
–
–
ISN EMEA (Russia + FR) & ISN US
Intel Academic Program EMEA + Academic Program in US
Local AEs
Intel Staffing
DPD
SMG ?
INTEL CONFIDENTIAL

3. Contest objectives
• ISN Objectives
– Long term: become the number one Software Community
for students from EMEA and US
– Identify & engage with new loyal influencers (students)
– Reach a new level in effective software marketing
• Academic Objectives
– Engage students to participate in Intel Academic Program
– Engage with top teachers to define the future of Intel
Academia curriculum (ManyCore, Mobile, …)
– Prepare students & teachers to MIC programming model
on Xeon
INTEL CONFIDENTIAL

4. Previous Acceler8 2011
Results and Objectives(*)
• Awareness
– ISN page views: 170k / 40K

(x4)
• Engagement
– Registered contestants: 660 / 200  (x3)
– New “Belts**”: 160/ 130  (x1.2)
–New professors engaged: 120 / 50  (x2)
*Objectives were
based on the Threading
challenge & 1st Acceler8
contest metrics
** Belts are the active
Members on Intel
Network
•Community growth, contributions
– UGF (forum posts/feedback): ~2500 / 200  (x12 !)
– New UGC (articles + blogs): 47 / 30  (x1.5)
INTEL CONFIDENTIAL

5. Process of the contest
Communication
and
advertisements
Automated
teams
registration
From 15th March
Participants
send their
solution
Task
announcement
Students work
on the problem
till May 15
On 15th April
Dispatch
solutions
between
GEOs, based
on the country
Solutions
review by local
AEs
Results
announcement
(Worldwide +
local)
15th May
Winners‟ addresses
validation
Prizes
shipment (GEO
based)
max 30th June
INTEL CONFIDENTIAL
Invite winners to
local events!

6. Communication plan
Communication is targeted and direct, without usual campaigns.
We count on the ‟word of mouth‟ effect (including previous participants) and the
Staffing partnership
In Universities & schools
•
Flyers on Staffing events, posters in schools, direct contact with teachers to
enroll their classes
Online
• Universities websites, development + Linux + specialized websites and
forums
• Social Media including Facebook (local pages, specialized pages, ISN page,
…), LinkedIn, Xing, ResearchGate
• Personal emails to 2000 teachers in academic database and to 800
previous participants
• Newsletters: ISN (100K subscribers) + Academic + BlackBelt
INTEL CONFIDENTIAL

7. Objectives / ROI for 2012
• 800 registered participants (EMEA, Russia + US)
• 200 new „belts‟ for the BlackBelt program
• 100 new teachers in database
• 2000 posts on ISN Forums
• 60 UGC articles/blogs
Budget : 35K$
20K confirmed for now
INTEL CONFIDENTIAL

8. Key Points and BKMs
• Problem: a good balance between complexity & accessibility
• Intel Staffing strong integration: interest and a good visibility
among the best developers
• Good timeframe: 1 month in April/May
• Effective promotion: retained participants, Academia, Social Media,
specialized website, no traditional marketing campaign
• 100% localization and support in key local languages (Ru, Fr, En)
• ISN TV integration (interviews, tips…)
• Solid prizes: several expensive prizes and lots of incentives
• Incentives for content creation: new high quality content
• Comprehensive logistics: pre-registration, participation in teams
• Scalable & Automated test platform
INTEL CONFIDENTIAL

9. Questions ?
Q&A
INTEL CONFIDENTIAL

10. Class package in order to
engage teachers easily
Big banner on the contest website: «teachers, make your whole
class participate».
After his registration on our infrastructure, he will get:
-Before the contest
•
A specific link to make his students register( it will allow us to know the class
members easily)
•
The link of our non commercial tools, and the link to the academic program
•
A full PDF & PPT parallel programming course
•
A direct contact from Paul, in order to be sure to engage the teacher.
During the contest
•
The possibility to get some free hardware for a short amount of time, for a class for
example.
•
Automatic reports of his students work, with code analysis for each teams
After the contest
•
Special prizes ( if good quality) for his class
•
A prize for him
INTEL CONFIDENTIAL