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Welcome to Something for Everyone’s portfolio
Something for everyone tackles the             Mark Irlam
challenge of engaging individuals with their   mark@somethingfromus.com
communities, and communities with the          +44 (0) 7979 854 324
state at large through the use of visual
communication, systems, workshops and          Tom Tobia
events.                                        tom@somethingfromus.com
                                               +44 (0) 7764 745 637
We have won national recognition for
our innovative schemes and proposals to
engage young people in the voting process,
and continue to use creativity as a catalyst
for social regeneration across the board.
The Dirt Cafe 2009
                Mark Irlam   SFE are involved in the rebirth     Currently the focus of the dirt   The project, a collaboration
mark@somethingfromus.com     of Dirt Cafe. The Dirt Cafe is      cafe is Food. Where does food     between 20 designers, chefs and
      +44 (0) 7979 854 324   a London-based experimental         come from, how many people        independent thinkers in New
                             project that began in 2004. The     are aware of the environmental    York, London and Copenhagen,
                             collaborators of the Dirt Cafe      impact the way we grow, buy and   will use the Climate conference
                 Tom Tobia   Project seek humanising ways to     consume food has on the planet.   in Denmark this December as it’s
 tom@somethingfromus.com     unlock thinking by connecting                                         short term focus, aimng to ensure
      +44 (0) 7764 745 637   specialists and influencers with    Food is responsible for between   food is high on the international
                             those who question the status quo   25% and 30% of the world’s CO2    agenda.
                             and give dimension to new and       emissions.
                             alternative scenarios.
2
                                                       office                             1




                             iPEC Independent Personalised Learning Centres
                Mark Irlam   SFE are currently working           This challenge tackles a problem
mark@somethingfromus.com     alongside ReDesign Youth on the     that affects thousands of young
      +44 (0) 7979 854 324   design of several iPEC centres in   people across Britain, and
                             Milton Keynes.                      offers them a chance to gain
                                                                 qualifications in an environment
                 Tom Tobia   The purpose of the centres is to    that is more suited to their needs
 tom@somethingfromus.com     provide an eductaional facility     - something that is imperitive to
      +44 (0) 7764 745 637   for young people who do not         their future careers and standard
                             respond to traditional learning     of living.
                             environments.
Cumulus Conference London 2009 - Knowledge East
                Mark Irlam   SFE were invited to be part of a   ‘Cumulus is an international
mark@somethingfromus.com     six person panel (including Dr     association of universities and
      +44 (0) 7979 854 324   Mike Short, Vice President of      colleges of art, design and media.
                             R&D at O2 and Richard Gooding,     It is a forum for partnership and
                             Chief Executive at London City     the transfer of knowledge and
                 Tom Tobia   Airport amongst others) at a       best practice. The association
 tom@somethingfromus.com     Knowledge East seminar, part of    of more than 140 colleges and
      +44 (0) 7764 745 637   the Cumulus Conference,            universities meet throughout
                             London 2009.                       the year at its international
                                                                conferences and events.’

                                                                [www.cumuluslondon2009.com]
1   2




                             Soul Of Africa - Strategic Visual Communications
                Mark Irlam   SFE were selected to take part         The day was spent with Lance
mark@somethingfromus.com     in a ‘think and make tank’ with        Clark, (of Clarks Shoes), and his son
      +44 (0) 7979 854 324   10 other designers from across         Galahad (founder of eco footwear
                             Europe, as part of a live MBA          store Terra Plana) and was a great
                             project at the Saïd Business           success.
                 Tom Tobia   School, Oxford University.
 tom@somethingfromus.com                                            A short film of the day, complete
      +44 (0) 7764 745 637   The day was spent devising new         with a delightful cameo from Tom
                             ways to assist South African chairty   can be viewed here:
                             Soul Of Africa in it’s development     http://vimeo.com/4761762
                             through strategic planning,
                             logistics, visual communication,
                             and merchandising.
Design Council - Touching The State
                Mark Irlam   The brainchild of The Design         Our response, entitled ‘Eat This’,     The idea of this is to empower the
mark@somethingfromus.com     Council’s RED Team, ‘Touching        is essentially edible ballot papers.   voter, and encourage those who
      +44 (0) 7979 854 324   The State’ looked at ‘Citizenship’   For any election process, the          might not otherwise take part to
                             in the UK and how design could       voter is provided with a voting        get involved. It also makes a fairly
                             be used to improve points of         slip printed with edible ink on        austere process more fun and
                 Tom Tobia   contact between The State and it’s   rice paper, and consumes his/her       engaging in a multi-sensory fashion.
 tom@somethingfromus.com     citizens.                            less favoured candidates leaving
      +44 (0) 7764 745 637                                        their preferred option as the only     The idea was one of the winning
                             SFN were involved in think           remaining part uneaten!                entries, and was exhibited at the
                             tanks and discussions with the                                              Design Council.
                             Design Council and several other
                             designers.
RSA Design Directions Award - Voting By Design
                Mark Irlam   Winner of the R.S.A. Voting By      medium, be it spray cans,
mark@somethingfromus.com     Design Competition                  scratching into the walls, or the
      +44 (0) 7979 854 324                                       trusty marker.
                             A response to a brief aiming to
                             increase interest in the voting     The modular pods could also be
                 Tom Tobia   process amongst 12-25 year olds.    offset to form polling booths.
 tom@somethingfromus.com
      +44 (0) 7764 745 637   A modular and flexible pavilion     The project was an attempt to
                             that youngsters could scrawl        engage young people on a level
                             answers to regularly updated        they are comfortable with.
                             topical questions in their chosen
This document was designed and produced by
Something From Nothing. All rights reserved. No part of
this publication may be reproduced, stored in a retrieval
system or transmitted in any form or any means electronic,
mechanical, photocopying, recording or otherwise, without
the prior written and or contracted permission by Something
From Nothing.

Projects marked with an * completed by members of
Something From Nothing whilst with previous employers.

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09 09 10 Sf Efolio

  • 1. Welcome to Something for Everyone’s portfolio Something for everyone tackles the Mark Irlam challenge of engaging individuals with their mark@somethingfromus.com communities, and communities with the +44 (0) 7979 854 324 state at large through the use of visual communication, systems, workshops and Tom Tobia events. tom@somethingfromus.com +44 (0) 7764 745 637 We have won national recognition for our innovative schemes and proposals to engage young people in the voting process, and continue to use creativity as a catalyst for social regeneration across the board.
  • 2. The Dirt Cafe 2009 Mark Irlam SFE are involved in the rebirth Currently the focus of the dirt The project, a collaboration mark@somethingfromus.com of Dirt Cafe. The Dirt Cafe is cafe is Food. Where does food between 20 designers, chefs and +44 (0) 7979 854 324 a London-based experimental come from, how many people independent thinkers in New project that began in 2004. The are aware of the environmental York, London and Copenhagen, collaborators of the Dirt Cafe impact the way we grow, buy and will use the Climate conference Tom Tobia Project seek humanising ways to consume food has on the planet. in Denmark this December as it’s tom@somethingfromus.com unlock thinking by connecting short term focus, aimng to ensure +44 (0) 7764 745 637 specialists and influencers with Food is responsible for between food is high on the international those who question the status quo 25% and 30% of the world’s CO2 agenda. and give dimension to new and emissions. alternative scenarios.
  • 3. 2 office 1 iPEC Independent Personalised Learning Centres Mark Irlam SFE are currently working This challenge tackles a problem mark@somethingfromus.com alongside ReDesign Youth on the that affects thousands of young +44 (0) 7979 854 324 design of several iPEC centres in people across Britain, and Milton Keynes. offers them a chance to gain qualifications in an environment Tom Tobia The purpose of the centres is to that is more suited to their needs tom@somethingfromus.com provide an eductaional facility - something that is imperitive to +44 (0) 7764 745 637 for young people who do not their future careers and standard respond to traditional learning of living. environments.
  • 4. Cumulus Conference London 2009 - Knowledge East Mark Irlam SFE were invited to be part of a ‘Cumulus is an international mark@somethingfromus.com six person panel (including Dr association of universities and +44 (0) 7979 854 324 Mike Short, Vice President of colleges of art, design and media. R&D at O2 and Richard Gooding, It is a forum for partnership and Chief Executive at London City the transfer of knowledge and Tom Tobia Airport amongst others) at a best practice. The association tom@somethingfromus.com Knowledge East seminar, part of of more than 140 colleges and +44 (0) 7764 745 637 the Cumulus Conference, universities meet throughout London 2009. the year at its international conferences and events.’ [www.cumuluslondon2009.com]
  • 5. 1 2 Soul Of Africa - Strategic Visual Communications Mark Irlam SFE were selected to take part The day was spent with Lance mark@somethingfromus.com in a ‘think and make tank’ with Clark, (of Clarks Shoes), and his son +44 (0) 7979 854 324 10 other designers from across Galahad (founder of eco footwear Europe, as part of a live MBA store Terra Plana) and was a great project at the Saïd Business success. Tom Tobia School, Oxford University. tom@somethingfromus.com A short film of the day, complete +44 (0) 7764 745 637 The day was spent devising new with a delightful cameo from Tom ways to assist South African chairty can be viewed here: Soul Of Africa in it’s development http://vimeo.com/4761762 through strategic planning, logistics, visual communication, and merchandising.
  • 6. Design Council - Touching The State Mark Irlam The brainchild of The Design Our response, entitled ‘Eat This’, The idea of this is to empower the mark@somethingfromus.com Council’s RED Team, ‘Touching is essentially edible ballot papers. voter, and encourage those who +44 (0) 7979 854 324 The State’ looked at ‘Citizenship’ For any election process, the might not otherwise take part to in the UK and how design could voter is provided with a voting get involved. It also makes a fairly be used to improve points of slip printed with edible ink on austere process more fun and Tom Tobia contact between The State and it’s rice paper, and consumes his/her engaging in a multi-sensory fashion. tom@somethingfromus.com citizens. less favoured candidates leaving +44 (0) 7764 745 637 their preferred option as the only The idea was one of the winning SFN were involved in think remaining part uneaten! entries, and was exhibited at the tanks and discussions with the Design Council. Design Council and several other designers.
  • 7. RSA Design Directions Award - Voting By Design Mark Irlam Winner of the R.S.A. Voting By medium, be it spray cans, mark@somethingfromus.com Design Competition scratching into the walls, or the +44 (0) 7979 854 324 trusty marker. A response to a brief aiming to increase interest in the voting The modular pods could also be Tom Tobia process amongst 12-25 year olds. offset to form polling booths. tom@somethingfromus.com +44 (0) 7764 745 637 A modular and flexible pavilion The project was an attempt to that youngsters could scrawl engage young people on a level answers to regularly updated they are comfortable with. topical questions in their chosen
  • 8. This document was designed and produced by Something From Nothing. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or any means electronic, mechanical, photocopying, recording or otherwise, without the prior written and or contracted permission by Something From Nothing. Projects marked with an * completed by members of Something From Nothing whilst with previous employers.