PRESS RELEASE V&A Schools team up with SeymourpowellLondon, UK, 08 September 2010 – leading global design and innovation companySeymourpowell is happy to announce a new partnership with the V&A Schools team,bringing their expertise and cutting-edge design knowledge to the 2010–11 academicprogramme.The collaboration between Seymourpowell and one of world’s greatest museum of art anddesign will give students and teachers access to a unique perspective on design throughspecially devised workshops and events, with the aim of inspiring a new generation of world-class designers.The V&A Schools programme for Secondary Design & Technology students and teachers,DesignLab, provides inspirational and innovative learning through real-life insights into thecreative industries. During 2010–11 this is being generously provided by Seymourpowell,who share the V&A’s desire to inspire and excite students and teachers of Design &Technology in fresh and unique ways.Seymourpowell have produced some of the milestone products of the last two decades andtheir extensive knowledge of the industry alongside their unique approach to design andinnovation make them the ideal partner for the V&A Schools programme. David Fisher,Design Director at Seymourpowell expresses his aspirations for the collaboration:"My attitude to design through the work I do at Seymourpowell is to approach problems asbroadly as possible (through research and testing ideas), then narrow down as quickly aspossible (by prioritising the key issues) – to find answers in the most objective way I can. It’sa process, and one that I think we should share with young people who not only areconsidering a career in design, but also to show ways of solving problems for all aspects ofbusiness."A team of senior designers at Seymourpowell have worked with V&A museum educators todevelop Design Pro, a workshop for Secondary students. The session challenges studentsto solve a design brief through methods used by the designers in their day-to-day practice.This includes techniques such as ethnographic studies, product analysis, trend-forecastingand 3-D prototyping. The workshop meets key D&T curriculum objectives whilst offeringstudents a stimulating learning experience outside the classroom. This unique experience issupported by access to a wealth of iconic design objects held within the Museum’scollections.
Cara Williams, V&A Schools Manager commented, “This exciting collaboration betweenSeymourpowell and the V&A Schools team is carrying on one of the founding principles ofthe V&A - to educate and inspire designers of the future. Through the enormous generosityof the Seymourpowell designers, students and teachers who participate in these specialworkshops and events at the V&A will gain unique access to the professional world of designtoday. The educational value of real life vocational experiences cannot be underestimatedand the partnership aspires to produce exceptional learning opportunities for all involved.” ***ENDS***For further information:Tim DuncanPR Global, SeymourpowellEmail: email@example.comTel: +44 (0) 20 7386 2369Seymourpowell W orkshops and Events at the V&ADesign Pro W orkshopAvailable Monday–Friday2.5 hours, starting at 10.30 and 14.00An exciting and exclusive opportunity for students to explore professional design processesand techniques. Investigate current design trends, methods and processes, undertakehands-on design challenges and gain an invaluable insight into the real-life world of productdesign.£60 per session, maximum 25 studentsCreative QuarterFriday 19 November 2010This free event for 13–19 year olds is a unique opportunity to meet professional artists,designers and scientists as well as undergraduate and postgraduate university students.There will be free drop-in activities, talks and demonstrations running throughout the day,including hands-on product design workshops and an industry insight talk bySeymourpowell’s Associate Director, Matt Tidnam.Free, places limited, booking essentialD&T Teachers’ SymposiumIn collaboration with Seymourpowell and the Design & Technology Association (DATA)Monday 28 February 2011Don’t miss this fantastic opportunity to learn from internationally-renowned design andinnovation company, Seymourpowell. Hear from industry experts and D&T specialists fromDATA, take part in hands-on design activities and get practical ideas and inspiration to takeback to the classroom.Free, places limited, booking essentialFor more information and www.vam.ac.uk/schoolsFor further PRESS information please contact the V&A press office on 0207 942 2502/2500or email firstname.lastname@example.org
There is a selection of high-resolution press images available to download fromhttp://pressimages.vam.ac.ukAbout Seymourpowell – the shape of things to comeSeymourpowell is one of the world’s leading design and innovation companies. Founded in1984 by Richard Seymour and Dick Powell, the London-based group of award-winningdesigners has produced some of the ‘milestone’ products of the last two decades. Thecompany is now part of the Loewy Group.Seymourpowell is currently 80 people, combining a design studio, research centre, materialslibrary and prototyping workshop.Seymourpowell has a unique holistic approach to design and innovation, which combines indepth experience and up to date intelligence about people, markets and businesses. Thecompany has the ability to forecast and interpret the vital implications of behaviors and workout future scenarios to give its clients the confidence and reassurance they are making theright decision.Seymourpowell is skilled in exploiting ideas that create real value and always look to moveclients forward creatively. Seymourpowell is not just a company of visionary thinkers, butfuture ‘doers’. Ultimately, Seymourpowell is about making things better: better for people,better for business and better for the world.Specialisms include design innovation, transportation design, ethnographic user research,strategy and new product development (NPD), trends and forecasting, product design anddevelopment, 3D structural design and 2D graphic design