This document provides information about Product Design + Innovation (PD+I), a European conference that brings together leaders in product design from global brands, design groups, and academia. The conference features debates and discussions on topics related to designing for new business models, sustainability, and technology. In 2012, over 325 attendees from design consultancies, manufacturers, suppliers, and universities participated. Speakers included heads of design from companies like McLaren, Samsung, and Philips. The audience found the conference to be inspiring, educational, and a way to gain new ideas and make industry connections. Plans are described for improving the 2013 conference.

1. The event that connects designers with new business
potential
www.pdesigni.com

2. Product Design + Innovation
The only European platform dedicated to the business of product design
PD+I is a unique forum which brings together thought
leaders from global brands and design groups for
two days of debate, education and networking.
High-level topics in 2013 include:
o Product-service ecosystems: Systems thinking
and collaboration with frenemies
o Premiumisation: trading up to higher-end
products and services
o Internet of things: designing connected
objects
o The circular economy: designing for reuse,
repair and recycling
o Car design and sustainability… and more

3. Product Design + Innovation
The only European platform dedicated to the business of product design
Keynote Speakers in 2012
 Frank Stephenson, Design Director, McLaren
Automotive; Dick Powell, Co-Founder,
Seymourpowell; Sung Han Kim, Head of Design,
Samsung Design Europe; Rob Law, CEO, Magmatic;
Sean Carney, Chief Design Officer and Senior
Vice President, Royal Philips Electronics
and so far confirmed for 2013
 Paul Priestman, Priestman Goode; Clive Grinyer
Director of Customer Experience Cisco IBSG;
Ignacio Germade, Vertu; Magnus Welander, CEO
Thule; James Moultrie, Head of Design Management
Cambridge Consultants; Jeroen Raijmakers, Global
Creative Director Philips Design

4. Product Design + Innovation
The only European platform dedicated to the business of product design
Delegate profile 325 attendees
Market Sector
Design
consultancies
OEM/Brand
Academia
Suppliers

5. Product Design + Innovation
The only European platform dedicated to the business of product design
Delegate profile 325 attendees
Geography
UK
International

6. Product Design + Innovation
The only European platform dedicated to the business of product design
Delegate profile 325 attendees
Job Title
CEO, Founder, Director
Head of department,
Creative Lead, Group
Head
Senior Designers
Managers
Academics

7. Product Design + Innovation
The only European platform dedicated to the business of product design
Participating companies in 2012
o Cambridge Consultants
o Whirlpool EMEA& Asia
o Native
o Haughton Design
o Marks & Spencer
o Jaguar Land Rover
o Core 77
o Onio Design
o Hewlett-Packard Group
o Bang & Olufsen Medicom
o Bose
o Hasbro
o BBC
o O2
o Boots
o Bosch
o Dekode
o BSkyB
o Q Chip Life Sciences
o SABIC Innovative Plastics
o Ford
o Cadbury
o Morphy Richards
o Nokia

8. Product Design + Innovation
The only European platform dedicated to the business of product design
What did the audience think?
90% of these attended to gain ideas, get inspiration, network with others and
gain a wider perspective of the business of product design.
“Forward thinking and focused on the real
issues.” Lee Underwood, Elga Lab Water
“ Engaging, thought provoking, inspiring and
educational” Chris Daws, De Beers UK
“ One of the best things for me when I go to these conferences is getting to
share a room with and listen to the likes of Dick Powell, Clive Grinyer,
Richard Seymour (2011), Frank Stephenson, all the guys from DCA… seriously,
these guys are the rock stars that turned a generation of 15 year old
dreamers into the current crop of product designers.” Drew Kendrick, Product
Designer, Design Reality
“A great place to get insights into current
and future product design” Paul Saxton,
Kraft Foods UK

9. Product Design + Innovation
The only European platform dedicated to the business of product design
What next for 2013?
o Iconic central London venue – giving us greater
capacity with excellent transport links
o New and very experienced conference producer –
will deliver another well researched and
topical programme
o Another OEM and brand-rich speaker line up
o Good support from all the key associations
o More space for table top exhibition area

10. Product Design + Innovation
The only European platform dedicated to the business of product design
Benefits of Sponsoring
o A presentation on the programme providing HONDA
with a valuable design narrative and
interaction with delegates
o A reconfirmation of your design pedigree to an
audience of influential design thinkers and
visionaries
o An opportunity to demonstrate models and
generate sales enquiries
o Align HONDA to the leading edge of design best
practice and innovation