2. Non-
Non disclosure agreement
N -di l t
The information contained i thi
Th i f ti t i d in this
document, is the property of Comway
ltd, is the know-how d
ltd i th k h developed over th
l d the
years and is therefore considered
confidential.
Therefore, this document cannot be
divulged,
divulged used or copied, in whole or in
copied
part, outside of your organization.
GreenTouch its a Brand of Comway ltd.
3. Advertising T d
Ad ti i Today
The future needs to communicate with people.
People are thirsty of information, messages,
texts,
t t sounds, news, and everything th t can
d d thi that
simplify, assist and guide the process of
purchasing goods or services.
h i d i
The accessibility of information is the key
driver in satisfying the technology user
Improving customer service (while increasing
sales) and increasing the efficiency of the
) ff f
process are the key requirements for the
retailer.
t il
4. Why Digitall Si
Wh Di it Signage?
?
There are three characteristics of Digital
Signage:
1.showing information, with LCD screens or
video projections;
id j ti
2.showing a message in a specific place at
a specific time;
3. h
3 changing th messages i real ti
i the in l time
without modify the billboards.
5. Dynamic Digitall Si
D i Di it Signage
Dynamic Digital Signage (DDS) is when the contents
change frequently( are not static).
The DDS is what the advertisers are looking for at this
moment: accurate choice of the target, obtaining
attention of customers, and return on the investment
customers investment.
DDS combines a power of mass communication with a
precision of niche market.
market
DDS is the result of the convergence between
computers,
computers electronic displays and mediamedia.
The driving force that justifies the rapid growth of the
DDS is the strong market demand for a communications
medium that provides the opportunity to reach a target
with a better focus and efficiency than the traditional
y
media.
6. Digital Signage - Wh iis it?
Di it l Si Who
One can manage and update different kinds of contents
(avi, mpeg, Live TV, satellite feeds, etc..), static and
animated graphics, textual information fixed or in motion
graphics
(horizontal scrolling - Vertical scrolling or crawling) using
CMS web application and multimedia authoring system.
pp g y
The contents are sent directly to the online server via any
internet connection.
The server sends via Internet or other connection or
wireless IP based content to several devices.
The display device can be placed anywhere and consists of
LCD screens or Innovative Interactive Screen on glass
surfaces (Shops Windows, B k Wi d
f (Sh Wi d Bank Windows, etc..).
t )
7. Digital Signage - B
Di it l Si Benefit
fit
Reduce costs and save time
You can change the content from one remote location and you can
customize
c stomi e the information displayed on each screen or gro p of screens
displa ed group screens.
Quick and easy update of contents
You
Y can quickly and easily change th di l
i kl d il h the displayed i f
d information and advertising
ti d d ti i
content, from a single remote pc via Internet, using the CMS software,
You can customize the information displayed on each screen or g p of
p y group
screens in your screen’s network.
Earn profits with the network of screens
You can make money from the network of screens like a TV channel, selling
advertising space. The service can be offered to more advertisers than
static advertisements in print with less crowding of the spaces and more
p g p
effective communication.
8. Digital Signage - B
Di it l Si Benefit
fit
Improving the effectiveness of the advertising
message
A digital advertising is more attractive than a conventional advertising: once
it attracts the attention of potential customers, it is more likely to influence
their decisions.
Use of Standard formats for media files
You do not need to spend more money to recreate the existing information
p y g
and advertising campaigns. You can reuse the advertising content with a
few changes made for TV, newspapers or the web.
Support and technical
S t dt h i l
You can constantly check each screen of the network with centralized
application and automatically activate the service
9. GreenTouch
GreenTouch is a solution for publishing
interactive advertising content.
GreenTouch transforms a normal shop
window into an interacti e area with
indo interactive ith
multimedia images, videos, music and
motion graphics that can better capture
g p p
people's attention.
GreenTouch uses "Touch Screen“
technology with which a business can
implement information services, and the
customers can look for information they
want, even when the store is closed.
GreenTouch is placed completely inside
p p y
the store. For security reasons no
devices are placed outside.
10. Why GreenTouch ?
80% of purchasing decisions are made when
the customer is already inside the store.
y
A shop window is a store’s business card
and can be considered a natural "seller".
seller
Shop windows on the street at a glance
show the identity of the store and its
commercial vocation-that’s why it’s so
y
important to get customers inside the store.
If well-arranged the shop windows are the
well arranged
best invitation to enter the store.
11. Why GreenTouch ?
You must use the hot spots of the shop window, because
not everything that is exposed in the shop’s window
shop s
gets the same attention from customers.
The observation of actual customer behavior shows that
the same product you sell a lot more when it is placed
in a "point of attraction" than when it is exposed in
other areas of the shop window.
When the customer is in front of the window, his gaze
170 cm
tends to focus on the band is approximately 15
degrees below eye level
level.
Considering the average height, the ideal plan for the
display of objects is therefore approximately 1 45 m
1.45
above the ground.
The point of the shop window on which the attention
is naturally focused at the center of the vertical wall at
eye level, exactly where GreenTouch places his
Interactive Solutions
Solutions.
12. GreenTouch - S l ti
G T h Solutions
Shop Window
OloStand
Kiosk
13. GreenTouch – Shop Window
GreenTouch is placed completely inside the store. For security reasons
no devices are placed outside
outside.
• Size: 40”, 50”, 60”, 80”, 100”. 4:3 - 16:9.
• Rear Projection from Ceiling or Table.
• Video projectors 3000/3500/4000 Ansi Lumen
• PC Optionals.
• Controller mini-USB 2.0/RS232.
•Di
Driver and S ft
d Software f Mi
for Microsoft Wi d
ft Windows XP/Vi t /Wi d
XP/Vista/Windows 7
14. GreenTouch – OloStand
GreenTouch is placed completely inside the store. No devices, even for
security reasons, it is placed outside.
•Size: : 40”, 60”. 4:3, 16:9.
•Video projectors with asferic mirror 3000 Ansi Lumen.
•PC Opzional
•Controller mini-USB 2.0/RS232.
•Driver e Software for Microsoft Windows XP/Vista/Windows 7
15. GreenTouch – Kiosk
GreenTouch Kiosk is inside the shop, public
spaces or even outside
outside.
Using the technology "Touch Screen" you can
implement i f
i l t information services "S lf S i "
ti i "Self Service".
GreenTouch Kiosk is ideal for communicating in an
innovative way.
In a single p
g product, combining a large LCD display,
, g g p y,
high resolution (1920x1080 HD READY) is
capable of displaying images (slide show of
photos, movies videos movies,
photos movies, videos, movies video clips
clips,
commercials, etc..), and to provide a audio quality,
given by speakers supplemented by 10 W
Size: 32”40"; 42"; 46"; 52"; 57"; 70".
(Indoor/Outdoor)
PC Opzional
