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Running Head: PERSONAL MASTERY
1
PERSONAL MASTERY
5
My Personal Mastery Plan
Institution Affiliation
Name
Date
Part 1: Personal Mastery
Definition
Personal mastery is an essential ingredient towards super-
happiness in one's everyday life. It is mandatory that one
identifies their mastery as this will enable them to achieve a lot
in the society. Personal mastery is something that every
individual desire to obtain either knowingly or unknowingly. In
fact, it is a constant improvement of ourselves that will enable
us to see life from some different perception. The trait is guided
by doctrines such purpose, belief, vision hard work and
commitment and identification of oneself. Moreover, personal
mastery is all about oneself understanding how they think, why
they do some things the way they usually do among many other
activities. One has to be clear about their purpose and the
direction they ought to take in life and in return make actions
towards learning continuously and developing themselves. It is
something that takes a considerable amount of time and not just
achieved overnight as it requires hard work and effort from the
decided individual.
Importance of personal mastery to a leader
Personal mastery is essential to be a leader. This is because it
teaches one to be a role model to the subjects who will in return
work hard to see the success of my leadership. As Peter Senge
affirms: the core value of any great leader is to be a role model
and be able to influence the subjects from his perspective of
life. Moreover, he continues to say that the trait is essential as
it helps a leader develop self-knowledge as well as assisting
them to uphold self-growth and development.
Personal mastery helps, and individual acquires the following
characteristics which enable them to exercise the power of
leadership to their subjects.
· It helps one to know their course of life and consequently the
direction of the group or organization that they are leading. As
a leader, I will have the mission and mission of the institution.
Having the trait of personal mastery has enabled me to devise
various methods through which I and my subjects work
tirelessly to achieve the set goals and objectives.
· Understand the reality of life and bear with it. For instance,
they will be able to understand and appreciate the different
subjects' cultures hence promoting cohesion with one another.
· They will be able to creatively think and come up with
solutions to different problems that may arise in their line of
duty (Roberts et al., 1994). I will be able to deal with stressful
arising situations and work under pressure to solve the issues
affecting the subjects. The traits will also help me understand
the members' strengths and weaknesses and work hard to take
advantage of their strengths as well as finding ways to deal with
the shortcomings.
· They can understand and embrace change as this is part of the
transition from one form of existence to the other. Personal
mastery will enable me to deal with change effectively. As a
leader, I should always be open to change. For instance,
regarding technological advancements, I will be ready to
embrace it for the good of the institution.
· The leader is always aware that they are part of the
organization and will feel that they are connected to the
subjects. He or she will not see themselves as the superior rank
but will work together for the better of the organization.
Part 2: Define and discuss each element of your plan
Values
As leader of any organization, whether business or non-profit
making organization, one needs to have values. These are
elements that define an individual regarding decision making,
interaction with other individuals and response to change.
Leaders in various sectors should identify their values to help
them lead their people properly. As a leader, the following are
the core values that guide me in my leadership endeavors. One
of my fundamental values is integrity. Integrity is doing the
right thing always regardless of whether somebody is watching
or not. Leadership is heavy responsibility and requires honesty
to avoid failure. Although some situations may be challenging
tempting leaders to perform their activities without integrity, it
is a significant value that I have to uphold. Actions that show
that a leader lacks integrity include corruption and
embezzlement of public funds. Such events may not be quickly
noticed by the financial auditing team but all the same, they do
not promote integrity. As a leader, I have ensured that honesty
will be my guiding principle in all the leadership activities. I
will also ensure that those under my leadership adopt this value
for the good of the society. As a leader, I will strive to avoid
situations that may comprise my integrity.
Another value I will include in my Mastery is humility.
Humility is essential to value in leadership. A humble leader is
respectful of other people opinions regardless of their position.
Humbleness means one is not proud of his posts in the society.
In fact, such people are aware of their weaknesses. I plan to
express humility to the people I lead. For instance, some leaders
are so proud to the extent that they cannot listen to the view of
their staff members. Such leaders end up making wrong
decisions that eventually affect the organization negatively. I
will, therefore, be ready to exchange ideas with my staff
members. This way, they feel relevant to the group.
Moreover, leadership in all places requires respect. Respect is
the virtual of appreciating other people regardless of the
situation and position (Fierke, 2014). Respectful people treat
others with dignity and compassion. Also, respecting is the only
way to earn respect from them. In leadership, one has to
recognize other leaders and junior staff members as well. One
the value I have to cultivate id respect. I will make sure that I
respect my fellow leaders and junior staff members. In
executive meetings, each leader is given a chance to air their
views. It is respectful to provide them with ample time as they
express themselves. This is a show of respect.
To add on leadership values in my Mastery, Courage is an
excellent leadership value. It means that one is ready to fight
for what is right without fear of consequences. Courageous
leaders are prepared to fight for the rights of their people in all
situations. As a leader, am prepared to portray courage in all
cases. I will put my juniors' rights first and serve them
diligently. Courage makes the people proud of their leader. In
fact, their respect for their leader increases.
Purpose, Vision, and Practice
The objective is what someone intends to do to achieve a
particular goal. My mission as a leader is to be a master of
change in my organization (Said et al., 2017). I aim at
propelling the company's productivity to higher levels. Am
supposed to execute mega projects that can place the firm on the
list of top companies across the globe. The next element of the
personal mastery is a vision. A vision refers to a projection of
the future trends for an organization. A vision is made based on
the current state of the team and other external factors such as
politics and climate change. My vision to see the company
doing well regarding productivity and service delivery. The last
element of my Mastery is practice. Practice refers to the
activities done in preparation of for something. It may also refer
to activities done to achieve success. For me, I will put down
the goals and objective that I should meet. I will then acquire
necessary materials for my activities. Hard work will be vital in
executing my tasks.
Part 3: Summary
In summary, it is important to understand that personal mastery
has deep and broad effects. The effects take a considerable
amount of time before they are felt. The trait is essential for
every leader as it can be applied in different organizations
whether private or public and even in groups of people who
have merged and have a common objective to achieve. In real
life, there are many leaders who embraced the trait and testified
on the achievements they have had in maintaining the balance
between their personal lives and similarly helping them become
renowned leaders in the society. Personal mastery is helpful for
the success of any given company. This is because, the success
or failure of an institution depends on a lot of human capital
and more so, the availability of a leader who can practice this
trait.
References
Senge, P., Kleiner, A., Roberts, C., Ross, R. & Smith, B.
(1994). The fifth discipline field-book: Strategies and tools for
building a learning organization. New York, NY: Currency/
Doubleday. ISBN: 0-385-47256-0
Senge, P. (2006). The fifth discipline: the art and science of a
learning organization. New York, NY: Currency/ Doubleday.
ISBN:0-385-51782-3
Said, J., Hasan, S., Saimin, H., & Omar, N. (2017). The Effect
Of Ethical Culture Leadership Qualities, Entrepreneurship, And
Innovation On The Performance Of Government Linked
Companies. Journal of Applied Business Research, 33(1), 43.
Fierke, K. K. (2014). Developing a shared leadership vision in a
college setting. Journal of Case Studies in Education, 6, 1.
Department of Business Administration
Proposed Assignments for MGT Courses.
Semester 2nd, 2017-18
Course Name: Marketing Management
Name of the student:
Students ID
CRN:
Assignment No: 2 Marketing Plan Report
Submission Date by students: Before the end ofWeek- 12th
Place of Submission: Students Grade Centre
Weight: 9 Marks
Target Corporation is the second-largest discount store retailer
in the United States, behind Walmart, and a component of
the S&P 500 Index. Founded by George Dayton and
headquartered in Minneapolis, Minnesota, the company was
originally named Good fellow Dry Goods in June 1902 before
being renamed the Dayton's Dry Goods Company in 1903 and
later the Dayton Company in 1910. The first Target store
opened in Roseville, Minnesota in 1962 while the parent
company was renamed the Dayton Corporation in 1967. It
became the Dayton-Hudson Corporation after merging with
the J.L. Hudson Company in 1969 and held ownership of several
department store chains including Dayton's, Hudson's, Marshall
Field's, and Mervyn's.
Target established itself as the highest-earning division of the
Dayton-Hudson Corporation in the 1970s; it began expanding
the store nationwide in the 1980s and introduced new store
formats under the Target brand in the 1990s. The company has
found success as a cheap-chic player in the industry. The
parent company was renamed the Target Corporation in 2000
and divested itself of its last department store chains in 2004. It
suffered from a massive and highly publicized security breach
of customer credit card data and the failure of its short-
lived Canadian subsidiary in the early 2010s but experienced
revitalized success with its expansion in urban markets within
the United States.
As of 2017, Target operates 1,834 stores throughout the United
States. Their retail formats include the discount store Target,
the hypermarket Super Target, and "flexible format" stores
previously named City Target and Target Express before being
consolidated under the Target branding. Target is often
recognized for its emphasis on "the needs of its younger, image-
conscious shoppers," whereas its rival Walmart more heavily
relies on its strategy of "always low prices.
Target Corporation decide to start its discount store in Saudi
Arabia. The Target management hired you as Marketing
Manager for its Saudi Arabia operation. You have to establish
marketing department starting from the Analysis of market,
formulate overall marketing goals, objectives, strategies and
tactics within the context of an organization's business, mission,
and goals designing and planning the entire function.
1. To establish the marketing function of Target Corporation,
Saudi Arabia, you have to formulate the followings:
a. Vision
b. Mission
c. Business objective.
d. Product and type of services.
2. Develop a marketing Plan for Target Corporation, Saudi
Arabia. Define the SWOT analysis for Target Corporation,
Saudi Arabia.
3. Analyze the Micro and Macro environment of the Target
Corporation, Saudi Arabia.
4. How Target Corporation, Saudi Arabia will establish,
develop, and enhance mutually beneficial relationships with
customers? Discuss all the activities to establish, develop, and
maintain customer sales?
5. Identify the various consumer decision processes for the
Target Corporation customer?
6. How will you establish the market research for making better
decision to establish and enhance the marketing?
7. How Target Corporation, KSA will evaluate market segments
and choose the best ones to serve? How it will create value
propositions to meet the requirements of target customers?
8. How Target Corporation, KSA will manage all of their
products and services? What are the steps in the best
development process for new products?
Assignment Workload:
· This assignment is an individual assignment.
· The word count for this assignment must be between 2500 to
3000 words.
· The submission method will be through blackboard.
Assignment Regulations:
· All students are encouraged to use their own words.
· Student must apply Harvard Referencing Style within their
reports.
· Student is allowed to cite 10% from the word limit (3000-word
limit means 300 words can be cited).
· A mark of zero will be given for any submission that includes
copying more than 25% from other resource without referencing
it.
SOLUTION BY THE STUDENT
Department of Business Administration
Proposed Assignments for MGT Courses.
Semester 2nd, 2017-18
Course Name: Marketing Management
Name of the student:
Students ID
CRN:
Assignment No: 1 Critical Thinking
Submission Date by students: Before the end ofWeek- 7th
Place of Submission: Students Grade Centre
Weight: 6 Marks
Learning Outcomes:
1. Formulate overall marketing goals, objectives, strategies and
tactics within the context of an organization’s business, mission
and goals.
2. Use Marketing concepts to make business decisions.
Mr. Ahmed wants to open a small Edu park for children with
special needs so that the Edu park will not only provide special
education and training for such children but also give some fun
related games where such children motor skills and
concentration improves.
1Q. Help Mr. Ahmed in setting his overall goals, objectives and
strategies for his new business
in context with his mission and goal.
2Q. Suggest him with good decision of marketing concepts for
his new business.
SOLUTION BY THE STUDENT
Department of Business Administration
MGT 211, Semester 2nd , 2017-18
Assignment : 1
Submission Date by students: Before the end ofWeek- 7th
Place of Submission: Students Grade Centre
Weight: 08 Marks
Learning Outcome:
1. Explain the role of human resources (HR) within the
organization.
2. Differentiate between the major functions of HR and describe
their interdependency.
Assignment Workload:
This assignment is an individual assignment.
The word count for this assignment must be between 1000 to
1500 words.
Case Study
HLL is a reputed multinational company. It considers selection
as an event in the total process of acquiring and developing
managers. The company believes that the selection process must
be consistent with other events in the total process for it to be
effective. Hindustan lever has been one of the most favored
companies by the prospective candidates for managerial
position. The selection process of the company can be broken
into three steps: such as- Screening of application forms,
preliminary interview, and final selection.
Screening of Applications Forms:
In the first step the company usually receives a large number of
applications for the positions advertised or through campus
interview. Thereafter such applications are screened. Such
applications usually contain brief information about the
candidates. The selected candidates are then required to fill in a
detailed application form. This form is quite elaborate and seeks
factual information about the candidate and also about his
attitudes and personality. A more strict screening of
applications is made in this step. The company believes that to
select a candidate it will not be enough to see the application
forms only which may not be very reliable measure to select or
reject the candidate. This calls for a brief preliminary interview
to be held by company to get the best talents. So such
interviews are conducted to interview as many candidates as is
administratively possible.
Preliminary interview:
Preliminary interview is conducted for about ten to twenty
minutes usually by one manager. During this brief personal
contract, some time is spent in discussing the nature of the job,
the future career possibility of the applicant and the company’s
policy in this regard. Often a second interview is conducted
before the applicant is rejected or selected for further
consideration.
Final Selection:
Final selection process is quite elaborate. This stage consists of
two aspects-groups discussion and final interview. Group
discussion is conducted in two stages. In the first group
discussion, the chairman of the panel of selectors requests the
group to select a subject which can be economic, political,
social educational or even a lighter subject. The subject is
decided by the group itself out of the various topics given to it.
When the topic is finalized, the members of the group discuss it.
In the second group discussion, a case is given. The case is
distributed in advance. The evaluation of the group discussion
is done by a board consisting of the personnel director, the
director of the division in which the applicants have to be
absorbed, a senior manager of the same division, and a senior
manager of other division. The board evaluates the candidates
along the following factors: Style of self-introduction by the
candidate, his general knowledge and knowledge of his subject,
clarity of thought and logic, lucidity of expression, tolerance of
others views, persuasiveness and leadership qualities. Each
selector is given a blank sheet to evaluate the candidates. He
evaluates the candidates individually.
After the group discussion, personal interview is conducted by
the board. On the completion of the individual interviews, the
board members held discussion among themselves and then
arrive at a consensus.
Question:
1.
What type of selection should be adopted by the company?
2.
What is considered in time of screening the application forms?
3.
What is the basic objective of the preliminary interview?
4.
What should be the size of groups for final selection?
5.
Why is a case distributed in advance amongst the candidates in
final selection?
6.
What is the information on the basis of which the personal
interview is conducted?
Prepare a visual presentation that updates your personal mastery
plan by describing the impact the practice identified in your
week 3 paper had on your purpose and vision, and discussing
your plans to enhance personal mastery going forward. The
presentation may be told as a story in a PowerPoint (5 slides
maximum)

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Running Head PERSONAL MASTERY1PERSONAL MASTERY5My P.docx

  • 1. Running Head: PERSONAL MASTERY 1 PERSONAL MASTERY 5 My Personal Mastery Plan Institution Affiliation Name Date Part 1: Personal Mastery Definition Personal mastery is an essential ingredient towards super- happiness in one's everyday life. It is mandatory that one identifies their mastery as this will enable them to achieve a lot in the society. Personal mastery is something that every individual desire to obtain either knowingly or unknowingly. In fact, it is a constant improvement of ourselves that will enable us to see life from some different perception. The trait is guided by doctrines such purpose, belief, vision hard work and commitment and identification of oneself. Moreover, personal mastery is all about oneself understanding how they think, why they do some things the way they usually do among many other activities. One has to be clear about their purpose and the direction they ought to take in life and in return make actions towards learning continuously and developing themselves. It is something that takes a considerable amount of time and not just achieved overnight as it requires hard work and effort from the decided individual. Importance of personal mastery to a leader
  • 2. Personal mastery is essential to be a leader. This is because it teaches one to be a role model to the subjects who will in return work hard to see the success of my leadership. As Peter Senge affirms: the core value of any great leader is to be a role model and be able to influence the subjects from his perspective of life. Moreover, he continues to say that the trait is essential as it helps a leader develop self-knowledge as well as assisting them to uphold self-growth and development. Personal mastery helps, and individual acquires the following characteristics which enable them to exercise the power of leadership to their subjects. · It helps one to know their course of life and consequently the direction of the group or organization that they are leading. As a leader, I will have the mission and mission of the institution. Having the trait of personal mastery has enabled me to devise various methods through which I and my subjects work tirelessly to achieve the set goals and objectives. · Understand the reality of life and bear with it. For instance, they will be able to understand and appreciate the different subjects' cultures hence promoting cohesion with one another. · They will be able to creatively think and come up with solutions to different problems that may arise in their line of duty (Roberts et al., 1994). I will be able to deal with stressful arising situations and work under pressure to solve the issues affecting the subjects. The traits will also help me understand the members' strengths and weaknesses and work hard to take advantage of their strengths as well as finding ways to deal with the shortcomings. · They can understand and embrace change as this is part of the transition from one form of existence to the other. Personal mastery will enable me to deal with change effectively. As a
  • 3. leader, I should always be open to change. For instance, regarding technological advancements, I will be ready to embrace it for the good of the institution. · The leader is always aware that they are part of the organization and will feel that they are connected to the subjects. He or she will not see themselves as the superior rank but will work together for the better of the organization. Part 2: Define and discuss each element of your plan Values As leader of any organization, whether business or non-profit making organization, one needs to have values. These are elements that define an individual regarding decision making, interaction with other individuals and response to change. Leaders in various sectors should identify their values to help them lead their people properly. As a leader, the following are the core values that guide me in my leadership endeavors. One of my fundamental values is integrity. Integrity is doing the right thing always regardless of whether somebody is watching or not. Leadership is heavy responsibility and requires honesty to avoid failure. Although some situations may be challenging tempting leaders to perform their activities without integrity, it is a significant value that I have to uphold. Actions that show that a leader lacks integrity include corruption and embezzlement of public funds. Such events may not be quickly noticed by the financial auditing team but all the same, they do not promote integrity. As a leader, I have ensured that honesty will be my guiding principle in all the leadership activities. I will also ensure that those under my leadership adopt this value for the good of the society. As a leader, I will strive to avoid situations that may comprise my integrity. Another value I will include in my Mastery is humility. Humility is essential to value in leadership. A humble leader is respectful of other people opinions regardless of their position.
  • 4. Humbleness means one is not proud of his posts in the society. In fact, such people are aware of their weaknesses. I plan to express humility to the people I lead. For instance, some leaders are so proud to the extent that they cannot listen to the view of their staff members. Such leaders end up making wrong decisions that eventually affect the organization negatively. I will, therefore, be ready to exchange ideas with my staff members. This way, they feel relevant to the group. Moreover, leadership in all places requires respect. Respect is the virtual of appreciating other people regardless of the situation and position (Fierke, 2014). Respectful people treat others with dignity and compassion. Also, respecting is the only way to earn respect from them. In leadership, one has to recognize other leaders and junior staff members as well. One the value I have to cultivate id respect. I will make sure that I respect my fellow leaders and junior staff members. In executive meetings, each leader is given a chance to air their views. It is respectful to provide them with ample time as they express themselves. This is a show of respect. To add on leadership values in my Mastery, Courage is an excellent leadership value. It means that one is ready to fight for what is right without fear of consequences. Courageous leaders are prepared to fight for the rights of their people in all situations. As a leader, am prepared to portray courage in all cases. I will put my juniors' rights first and serve them diligently. Courage makes the people proud of their leader. In fact, their respect for their leader increases. Purpose, Vision, and Practice The objective is what someone intends to do to achieve a particular goal. My mission as a leader is to be a master of change in my organization (Said et al., 2017). I aim at propelling the company's productivity to higher levels. Am supposed to execute mega projects that can place the firm on the
  • 5. list of top companies across the globe. The next element of the personal mastery is a vision. A vision refers to a projection of the future trends for an organization. A vision is made based on the current state of the team and other external factors such as politics and climate change. My vision to see the company doing well regarding productivity and service delivery. The last element of my Mastery is practice. Practice refers to the activities done in preparation of for something. It may also refer to activities done to achieve success. For me, I will put down the goals and objective that I should meet. I will then acquire necessary materials for my activities. Hard work will be vital in executing my tasks. Part 3: Summary In summary, it is important to understand that personal mastery has deep and broad effects. The effects take a considerable amount of time before they are felt. The trait is essential for every leader as it can be applied in different organizations whether private or public and even in groups of people who have merged and have a common objective to achieve. In real life, there are many leaders who embraced the trait and testified on the achievements they have had in maintaining the balance between their personal lives and similarly helping them become renowned leaders in the society. Personal mastery is helpful for the success of any given company. This is because, the success or failure of an institution depends on a lot of human capital and more so, the availability of a leader who can practice this trait. References Senge, P., Kleiner, A., Roberts, C., Ross, R. & Smith, B. (1994). The fifth discipline field-book: Strategies and tools for building a learning organization. New York, NY: Currency/ Doubleday. ISBN: 0-385-47256-0
  • 6. Senge, P. (2006). The fifth discipline: the art and science of a learning organization. New York, NY: Currency/ Doubleday. ISBN:0-385-51782-3 Said, J., Hasan, S., Saimin, H., & Omar, N. (2017). The Effect Of Ethical Culture Leadership Qualities, Entrepreneurship, And Innovation On The Performance Of Government Linked Companies. Journal of Applied Business Research, 33(1), 43. Fierke, K. K. (2014). Developing a shared leadership vision in a college setting. Journal of Case Studies in Education, 6, 1. Department of Business Administration Proposed Assignments for MGT Courses. Semester 2nd, 2017-18 Course Name: Marketing Management Name of the student: Students ID CRN: Assignment No: 2 Marketing Plan Report Submission Date by students: Before the end ofWeek- 12th Place of Submission: Students Grade Centre Weight: 9 Marks Target Corporation is the second-largest discount store retailer in the United States, behind Walmart, and a component of the S&P 500 Index. Founded by George Dayton and headquartered in Minneapolis, Minnesota, the company was originally named Good fellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target store opened in Roseville, Minnesota in 1962 while the parent
  • 7. company was renamed the Dayton Corporation in 1967. It became the Dayton-Hudson Corporation after merging with the J.L. Hudson Company in 1969 and held ownership of several department store chains including Dayton's, Hudson's, Marshall Field's, and Mervyn's. Target established itself as the highest-earning division of the Dayton-Hudson Corporation in the 1970s; it began expanding the store nationwide in the 1980s and introduced new store formats under the Target brand in the 1990s. The company has found success as a cheap-chic player in the industry. The parent company was renamed the Target Corporation in 2000 and divested itself of its last department store chains in 2004. It suffered from a massive and highly publicized security breach of customer credit card data and the failure of its short- lived Canadian subsidiary in the early 2010s but experienced revitalized success with its expansion in urban markets within the United States. As of 2017, Target operates 1,834 stores throughout the United States. Their retail formats include the discount store Target, the hypermarket Super Target, and "flexible format" stores previously named City Target and Target Express before being consolidated under the Target branding. Target is often recognized for its emphasis on "the needs of its younger, image- conscious shoppers," whereas its rival Walmart more heavily relies on its strategy of "always low prices. Target Corporation decide to start its discount store in Saudi Arabia. The Target management hired you as Marketing Manager for its Saudi Arabia operation. You have to establish marketing department starting from the Analysis of market, formulate overall marketing goals, objectives, strategies and tactics within the context of an organization's business, mission, and goals designing and planning the entire function. 1. To establish the marketing function of Target Corporation, Saudi Arabia, you have to formulate the followings: a. Vision b. Mission
  • 8. c. Business objective. d. Product and type of services. 2. Develop a marketing Plan for Target Corporation, Saudi Arabia. Define the SWOT analysis for Target Corporation, Saudi Arabia. 3. Analyze the Micro and Macro environment of the Target Corporation, Saudi Arabia. 4. How Target Corporation, Saudi Arabia will establish, develop, and enhance mutually beneficial relationships with customers? Discuss all the activities to establish, develop, and maintain customer sales? 5. Identify the various consumer decision processes for the Target Corporation customer? 6. How will you establish the market research for making better decision to establish and enhance the marketing? 7. How Target Corporation, KSA will evaluate market segments and choose the best ones to serve? How it will create value propositions to meet the requirements of target customers? 8. How Target Corporation, KSA will manage all of their products and services? What are the steps in the best development process for new products? Assignment Workload: · This assignment is an individual assignment. · The word count for this assignment must be between 2500 to 3000 words. · The submission method will be through blackboard. Assignment Regulations: · All students are encouraged to use their own words. · Student must apply Harvard Referencing Style within their reports. · Student is allowed to cite 10% from the word limit (3000-word limit means 300 words can be cited). · A mark of zero will be given for any submission that includes copying more than 25% from other resource without referencing it.
  • 9. SOLUTION BY THE STUDENT Department of Business Administration Proposed Assignments for MGT Courses. Semester 2nd, 2017-18 Course Name: Marketing Management Name of the student: Students ID CRN: Assignment No: 1 Critical Thinking Submission Date by students: Before the end ofWeek- 7th Place of Submission: Students Grade Centre Weight: 6 Marks Learning Outcomes: 1. Formulate overall marketing goals, objectives, strategies and tactics within the context of an organization’s business, mission and goals. 2. Use Marketing concepts to make business decisions. Mr. Ahmed wants to open a small Edu park for children with special needs so that the Edu park will not only provide special education and training for such children but also give some fun related games where such children motor skills and concentration improves. 1Q. Help Mr. Ahmed in setting his overall goals, objectives and strategies for his new business in context with his mission and goal.
  • 10. 2Q. Suggest him with good decision of marketing concepts for his new business. SOLUTION BY THE STUDENT Department of Business Administration MGT 211, Semester 2nd , 2017-18 Assignment : 1 Submission Date by students: Before the end ofWeek- 7th Place of Submission: Students Grade Centre Weight: 08 Marks Learning Outcome: 1. Explain the role of human resources (HR) within the organization. 2. Differentiate between the major functions of HR and describe their interdependency. Assignment Workload: This assignment is an individual assignment. The word count for this assignment must be between 1000 to 1500 words. Case Study HLL is a reputed multinational company. It considers selection as an event in the total process of acquiring and developing managers. The company believes that the selection process must be consistent with other events in the total process for it to be
  • 11. effective. Hindustan lever has been one of the most favored companies by the prospective candidates for managerial position. The selection process of the company can be broken into three steps: such as- Screening of application forms, preliminary interview, and final selection. Screening of Applications Forms: In the first step the company usually receives a large number of applications for the positions advertised or through campus interview. Thereafter such applications are screened. Such applications usually contain brief information about the candidates. The selected candidates are then required to fill in a detailed application form. This form is quite elaborate and seeks factual information about the candidate and also about his attitudes and personality. A more strict screening of applications is made in this step. The company believes that to select a candidate it will not be enough to see the application forms only which may not be very reliable measure to select or reject the candidate. This calls for a brief preliminary interview to be held by company to get the best talents. So such interviews are conducted to interview as many candidates as is administratively possible. Preliminary interview: Preliminary interview is conducted for about ten to twenty minutes usually by one manager. During this brief personal contract, some time is spent in discussing the nature of the job, the future career possibility of the applicant and the company’s policy in this regard. Often a second interview is conducted before the applicant is rejected or selected for further consideration. Final Selection:
  • 12. Final selection process is quite elaborate. This stage consists of two aspects-groups discussion and final interview. Group discussion is conducted in two stages. In the first group discussion, the chairman of the panel of selectors requests the group to select a subject which can be economic, political, social educational or even a lighter subject. The subject is decided by the group itself out of the various topics given to it. When the topic is finalized, the members of the group discuss it. In the second group discussion, a case is given. The case is distributed in advance. The evaluation of the group discussion is done by a board consisting of the personnel director, the director of the division in which the applicants have to be absorbed, a senior manager of the same division, and a senior manager of other division. The board evaluates the candidates along the following factors: Style of self-introduction by the candidate, his general knowledge and knowledge of his subject, clarity of thought and logic, lucidity of expression, tolerance of others views, persuasiveness and leadership qualities. Each selector is given a blank sheet to evaluate the candidates. He evaluates the candidates individually. After the group discussion, personal interview is conducted by the board. On the completion of the individual interviews, the board members held discussion among themselves and then arrive at a consensus. Question: 1. What type of selection should be adopted by the company? 2. What is considered in time of screening the application forms? 3. What is the basic objective of the preliminary interview?
  • 13. 4. What should be the size of groups for final selection? 5. Why is a case distributed in advance amongst the candidates in final selection? 6. What is the information on the basis of which the personal interview is conducted? Prepare a visual presentation that updates your personal mastery plan by describing the impact the practice identified in your week 3 paper had on your purpose and vision, and discussing your plans to enhance personal mastery going forward. The presentation may be told as a story in a PowerPoint (5 slides maximum)