The wheel
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This document discusses using social data and gamification to engage users and tribes. Personalized experiences and creative control are enabled through media-friendly and tribe-triggering features.
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The wheel
- 1. Social Data Gamification Trigger the Creative Engagement Tribe Control Media Personalized Friendly Experience
Editor's Notes
- Gamification – leaderboard resets, the idea of the leaderboard itself, social proof we respond having seen the behavior of peersCreative Control – design leaderboard variables, set your own weightings, design look and feelPersonalised Experience – create a personal experience for each player – see their own scores, compare themselves against friendsMedia Friendly – event based – allowing you to create a media friendly story around each release of the leaderboardEngagement – show players score so they behave in a certain way, show managers how players are interacting and engaging with the leaderboardSocial Data – automatically updates by tracking what’s happening with players on social media and other data source