Flyte school - Perfect Storm of Social-Local-And-Mobile

412 views

Published on

2/16/12 presentation by Tobin Slaven on the Perfect Storm of social-local-and-mobile (SoLoMo) technology as it impacts small business owners. For more information visit http://dailydose.dreamlocal.com

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
412
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Flyte school - Perfect Storm of Social-Local-And-Mobile

  1. 1. Tobin Slaven Partner/Creative Director e: tobin@dreamlocal.com s: @TobinSlaven My Mission:To Save “Main Street” One Small Business At A Time by showing how it has become A Brand YOU World!www.dailydose.dreamlocal.com
  2. 2. The Perfect Storm Social, Local, & Mobile (SoLoMo) Disruption (Change) Is The Only GuaranteeNow frustrated consumers have a powerful voice in the digital world Customer Service = The New Way Of Marketing
  3. 3. What Our Grandparents Knew... Customer Service Used To Be The Secret Of Business SuccessMain Street Now Has The Advantage Over Madison Avenue!
  4. 4. Social By The Numbers 130 FriendsAvg Person = 140 FollowersSource: The Hidden Power Of Your Customers, (2011) by Becky Carroll
  5. 5. Social By The Numbers 79% of people who had a bad experience...Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
  6. 6. Social By The Numbers 79% of people who had a bad experience... o ut It! h ers Ab Tol d OtSource: The Hidden Power Of Your Customers, (2011) by Becky Carroll
  7. 7. Social By The Numbers 22% (only!)Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
  8. 8. Social By The Numbers 22% (only!) of comments (social) even get a responseSource: The Hidden Power Of Your Customers, (2011) by Becky Carroll
  9. 9. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) 3) 4) 5)64% of all customers who stop buying, give no reason other than they “just drifted away.”Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
  10. 10. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) No Engagement 3) 4) 5)64% of all customers who stop buying, give no reason other than they “just drifted away.”Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
  11. 11. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) No Engagement 3) No Reason To Keep Them Coming Back 4) 5)64% of all customers who stop buying, give no reason other than they “just drifted away.”Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
  12. 12. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) No Engagement 3) No Reason To Keep Them Coming Back 4) No Reason For Them To Brag About You 5)64% of all customers who stop buying, give no reason other than they “just drifted away.”Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
  13. 13. Are You Coasting With Your Customers? 5 Mistakes To Avoid: 1) No List 2) No Engagement 3) No Reason To Keep Them Coming Back 4) No Reason For Them To Brag About You 5) The Sale Is The Beginning - Not The End64% of all customers who stop buying, give no reason other than they “just drifted away.”Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
  14. 14. Are You Offering The Best Deals“Word Of Mouth” Customers Are 16% More Valuable than those who come fromnew customer deals - because they tend to “stick” longer
  15. 15. Are You Offering The Best Deals Only For Your New Customers?“Word Of Mouth” Customers Are 16% More Valuable than those who come fromnew customer deals - because they tend to “stick” longer
  16. 16. Social Proof In Action Hel ping ere’s H ow H Can Do stom ers Cu arke ting T he M For Y ou!Customers will see you are “tuned in” to the same channels they are on theweb - and others will see how you take care of your customers
  17. 17. Referrals Viral Campaigns vs.Viral Complaining“It Takes 12 Positive Interactions To Overcome A Single Negative Experience”Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
  18. 18. Referrals Viral Campaigns vs.Viral Complaining Brand Ambassadors = The New Marketing Dept“It Takes 12 Positive Interactions To Overcome A Single Negative Experience”Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
  19. 19. Referrals Viral Campaigns vs.Viral Complaining Brand Ambassadors = The New Marketing Dept Customer Service Is The Major Driver (55%) Of Recommendations“It Takes 12 Positive Interactions To Overcome A Single Negative Experience”Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
  20. 20. Listen... List ening Tool U se A What Is Bei ng Said To Knowwww.Nimble.com - for a Social CRM Tool (First User FREE)
  21. 21. Listen... Liste ning Post B uild A ng Said Know What Is Bei Towww.bit.ly/listeningpost - for directions from Social Media Examiner
  22. 22. Get Found...Social Is The New Search. Create something worth looking at!
  23. 23. Convert... ToFu MoFu BoFu Kung Fuwww.InboundMarketing.com (HubSpot Resources)
  24. 24. Convert... ToFu MoFu BoFu Kung Fuwww.MailChimp.com (2000 Subscribers & 12,000 Emails FREE)
  25. 25. Convert... Text Your Nam e & Email to ToFu 207-358-4767 MoFu BoFu Kung FuSources: Trumpia, BoomText, & InstantCustomer.com
  26. 26. Convert... Text “Follow” @ tobinslaven to 40404Want to Know How To Do Mobile For FREE?
  27. 27. Engage...Source: Everything I know About Marketing I Learned From Google(2011), by Aaron Goldman
  28. 28. Engage...www.Booshaka.com or apps.facebook.com/fanofthe/
  29. 29. Engage...www.Moshare.com - add it to your “share” buttons
  30. 30. Tobin Slaven Partner/Creative Director e: tobin@dreamlocal.com s: @TobinSlaven My Mission:To Save “Main Street” One Small Business At A Time by showing how it has become A Brand YOU World!www.dailydose.dreamlocal.com

×