5. My Networks:
#3DLEAD
WACUHO (Western Association of College and University Housing Officers)
President Elect
ACUHO-I (Association of College and University Housing Officers, International)
Regional Affiliation Task Force
Social Media Networks:
Facebook: Student Affairs page, #SAKliq, #geekEd, many others
Twitter: #SAChat, #SAGrad, #SAKliq
Yik Yak (Anonymous)
7. Intended Outcomes
Why does technology competency and engaging in
social media matter?
How are some of the ways we using information
technology and social media at UCSB?
As leaders in student affairs and housing, how do we
approach technology, including social media? How do
we build technology competencies?
What are some tips and resources for effectively
engaging in social media?
#3DLEAD
8. Agenda
Technology as a Student Affairs Competency
Information Technology at UCSB
Why it matters?
Meet students & staff where they are
Dr. Leesa Beck (research study)
Three Dimensional Leadership Framework
Building Competencies
Tips and Resources
#3DLEAD
10. Personal and Ethical Foundations
Values, Philosophy, and History
Assessment, Evaluation, and Research
Law, Policy, and Governance
Organizational and Human Resource
Leadership
Social Justice and Inclusion
Student Learning and Development
Advising and Supporting
Added in 2015
Technology (from thread)
Professional Competency Areas for
Student Affairs Educators
#3DLEAD
11. “Student learning and success spans
environments that are both physical
and virtual; thus, student affairs
educators must proactively engage
students within these settings.”
“Focus is broader and inclusive of
innovation, meaning that student
affairs work is dynamic and must use
a variety of tools to engage students
in learning.”
Technology as a student affairs
professional competency
#3DLEAD
13. State of Technology on Campus
Applications
271
10
26
252
0
50
100
150
200
250
300
Custom
Developed
Open Source Third Party
Customized
Vendor
#ofApplications
Application Type
UCSB Applications
(ETS, SIST, ARIT, Library, OR,
LSIT)
196
43
7
134
10
169
0
50
100
150
200
250
ARIT ETS LSIT Library Research SIS&T
#ofApplications
Department
Number of Applications
Managed by
IT Department
#3DLEAD
20. Social Media at UCSB
…web-based communication tools and
applications that enable people to interact
with each other by both sharing and
consuming information.
#3DLEAD
25. Facebook Schools App
#3DLEAD
To support community building and
engagement, esp. important for students,
including international students unable to
visit campus before submitting their
intent to register (SIR).
o Reduce call volume/increase
productivity
o Promote programs to incoming
students
o Adapt business practices to
become more strategic
57% of incoming (2016-17) Frosh
73% of incoming (2016-17) Transfers
64% of all currently enrolled
undergraduate students have joined
Keyword alerts
Roommate Finder
Announcements
31. Traditional Leadership Paradigms
Leadership is a relational and ethical process of
people together accomplishing a positive
change
Astin’s Social ChangeKomives, Lucas, McMahon’s
Relational Leadership
#3DLEAD
32. The Future: Leadership in Three
Dimensions
High
Low
HighLow
Real, “Face to Face” Leadership Skills
First Dimension
Digital/VirtualLeadership
Skills
SecondDimension
Integrated
Leader:
Third
Dimension
#3DLEAD
43. Social Media Department Tips
Be accurate, timely and check your facts
Tone: Use an active voice that is authentic to
your brand
Tag departments, cross promote brand (e.g.,
refer fans back to your website)
Respond promptly, following a response
protocol endorsed by your department
Post, use Community Guidelines (see example
under General Information)
For more tips,
visit http://bit.ly/commcollabsocial
#3DLEAD
One of the most important convos in student affairs
Tech as professional competency
recognition of technology’s role in student success / conduct business
Recognition that student affairs professionals must keep up their technology skills to effectively serve students and to grow professionally
In 2009, ACPA—College Student Educators International and NASPA—Student Affairs Administrators in Higher Education collaborated to establish a common set of professional competency areas for student affairs educators.
Social media = 1 of the tools
Social media = 1 of the tools
Social media = 1 of the tools
Social media = 1 of the tools
Social media = 1 of the tools
Social media = 1 of the tools
Social media = 1 of the tools
Social media = 1 of the tools
Genesis of the 3-D model
2013-2014 was a time of tremendous learning about leadership for me – my students challenged current paradigms about leadership
5 minutes on this slide – ask if people are familiar with these models – if not – take the five minutes. If they are go through in 2 minutes.
Slide is INTENTIONALLY boring
Focus on the first dimension being GOOD. The current paradigm works. Relational leadership is fantastic. Real relationships in the real world.
Leadership is a relational and ethical process of people together attempting to accomplish positive change
Second Dimension – otherwise known as the Matrix
What leadership looks like in the virtual world looks very different than in the real world
Consider World of Warcraft, League of Legends, Call of Duty or any other virtual online world students engage in – there exists a leadership structure – guilds, tribes, etc.
The third dimension – Integration
Three Dimensional Leaders know how to lead in the real world, know how to lead online and can fluidly move between both.
Josie Ahlquist. She and I connected via twitter first. Then met up at ACPA to engage in this conversation. Then came to our campus to train our student staff on digital leadership.
From a social justice perspective, Money and access are the biggest barriers from moving people from the first dimension to the second dimension.
Fresno State started a tablet program – grants for students to purchase tablets. They have 70% first gen and 74% pell grant students. Most students are low income. President Castro identified this as a major barrier to the success of our under-represented students. The goal would be to no longer need textbooks – and reduce costs for students. But we are not there yet and need to recognize the impact technology has on those who have vs those who don’t.
Becoming integrated:
To engage in the second dimension we just need to ride the wave – pushing folks to engage in the digital world
We encouraged staff to TAKE OUT their phones during training
And what we found were different staff engaging than in the actual sessions
But we also need to engage second dimensional leaders to engage in the first dimension – this is a greater challenge, with very few answers.
The problem is these students have MEANING in the virtual world. These students feel competent and powerful in the virtual world. They don’t feel this way in the real world. How do we get them taking risks?
LARPing, youtube meet and greets, etc
Wearables – the apple watch literally allows you to send your heartbeat to someone else – talk about integrated
Latest is Pokemon Go - gets people from the virtual to the real