Industry and Company Analysis for Capital Investment

Final Project – Industry and Company Analysis – Assignment 3
Your Name
JWI515: Managerial Economics
Your Professor’s Name
December 2, 2018
Introduction
· The first sentence should capture the reader’s attention. Give
the reader a summary of what to expect in the report. Last
sentence of the opening is the purpose of the paper.
· Introduce the name of your company and write a short
paragraph (history, background, product/service offering, etc.)
· Reference sources in the text.
Company and Major Products or Services
Market Sector and Industry
· Describe the market sector where your company operates.
· Describe the industry where your company operates.
Market Structure
· Describe the overall market structure (competitive,

monopolistically competitive, monopoly, oligopoly). Expand on
the reasons why you chose this structure.
· Reference sources in the text
Major Products or Services
· Describe the major product or service offering
Factors Impacting Supply and Demand
· Describe the factors impacting demand for your product or
service.
· Describe the factors impacting supply for your product or
service.
· Describe the “shape” of the supply and demand curves. Are
they flat (more elastic) or steep (more inelastic)?
Other Economic Characteristics
· Describe other economic characteristics facing your
company/industry (e.g. utility).
Non-Economic Forces Impacting Sales
· Describe non-economic factors that face your company and/or
industry (e.g., seasonal sales, weather, etc.).
Porter’s Five Forces
Competition - _____ Force(Describe Force as Strong, Weak, or
Neutral)

· Describe the product and/or industry regarding Porter's Five
Forces – competition (refer to your weekly DQ posts). Expand
on the reasons why you chose the force as strong, weak, or
neutral.
Threat of New Entrants - _____ Force(Describe Force as Strong,
Weak, or Neutral)
neutral.
Threat of Substitutes - _____ Force(Describe Force as Strong,
Weak, or Neutral)
neutral.
Power of Buyers - _____Force(Describe Force as Strong, Weak,
or Neutral)
neutral.
Power of Suppliers - _____Force(Describe Force as Strong,
Weak, or Neutral)

neutral.
Ways to Capitalize on the Forces
· With the Porter’ analysis complete, draw a conclusion. How
can your company and its product or service capitalize on the
forces?
· Reference sources in-text
Pricing Practices
Existing Pricing Practices
· Describe the product and/or industry regarding existing
pricing (refer to your weekly DQ posts). Expand on the reasons
why your company prices this way.
Potential Price Discrimination Practices
· Describe the product and/or industry regarding proposed
pricing via price discrimination (refer to your weekly DQ
posts). Expand on the reasons why you chose the technique(s).
Economic Outlook – Macroeconomic Drivers
Drivers
· Describe the main macroeconomic drivers (e.g.
unemployment, government debt, consumer price index, etc.)

that influence the company’s product and/or industry. Expand
on the reasons why you chose these drivers.
Short-Term Outlook
· Describe the short term outlook (5 – 7 years) that you expect
to for your company and/or industry.
· Identify the favorable and unfavorable elements that drive the
outlook.
Long-Term Outlook
· Describe the short-term outlook (8+ years) that you expect to
for your company and/or industry.
· Identify the favorable and unfavorable elements that drive the
outlook.
Conclusions
· With the analysis complete, draw a conclusion. The first
sentence restates the purpose of the paper. Then summarize the
main topics of the paper and findings.
References / Sources of Information
List references – follow APA Guidelines – Examples with
Formats
Amadeo, K. (n.d.). Where Are We in the Current Business

Cycle? Retrieved January 28, 2018,
from https://www.thebalance.com/where-are-we-in-the-current-
business-cycle-3305593
Behavior, M. (2017, November 26). Will Corporate Tax Cuts
Really Help Much In Today's Economy? Retrieved January 28,
2018,
from http://www.forbes.com/sites/modeledbehavior/2017/11/26/
corporate-tax-cuts/amp/
Frakt, A., & Piper, M. (2014). Microeconomics Made Simple.
Simple Subjest, LLC.
International tourist arrivals worldwide 2016 | Statistic.
Retrieved January 28, 2018,
from https://www.statista.com/statistics/209334/total-number-
of-international-tourist-arrivals/
O'Connor Vos, L. (2017, April). Look to Generation X to see
the future of healthcare. Retrieved from www.statnews.com:
https://www.statnews.com/2017/04/03/generation-x-health-care/
Porter, M. (2008). The Five Competitive Forces That Shape
Strategy. Harvard Business Review.
Reinhardt, U. E. (2006). The Pricing of U.S. Hospital Services:
Chaos Behind A Veil of Secrecy. Retrieved from
www.medscape.com:
https://www.medscape.com/viewarticle/521175_3
Ruby, D. A. (2018). Price Discrimination. Retrieved from
www.digitaleconomist.or:
http://www.digitaleconomist.org/pd_4010.html

2
JWI 515: Managerial Economics
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document
contains Strayer University confidential and proprietary
information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part,
without the expressed written permission of Strayer University.
This course guide is subject
to change based on the needs of the class.
JWI 515 – Assignment 3 (1184) Page 1 of 5
Assignment 3: Final Project – Industry and Company Analysis
(Weight: 25%)
Due by Sunday, Midnight of Week 9
Your Assignment
All of your hard work and relentless efforts have paid off! Your
company’s main product or

service is doing better than expected. In fact, you will be
meeting next month with a group of
investors and the company’s Board of Directors to secure an
infusion of $100 million in new
capital to significantly expand operations. To prepare for your
presentation, you need to conduct
a thorough and honest evaluation of your company and its
products or services.
Instructions
Write a 7 to 9 page paper in which you address the following
topics:
1. Describe your company and its major products or services
from economic perspectives
using terms and concepts learned in this course. Include such
aspects as:
a. Market sector and industry
b. Market structure—pure competition, monopoly, monopsony,
or oligopoly
c. Major products and/or services
d. Elasticity and the factors that affect their supply and demand
e. Other economic characteristics, such as utility, type of good,
etc.
f. Noneconomic forces that impact sales and profitability, such

as weather,
business cycles, technology releases, or regulations.
2. Analyze your industry using Porter’s “Five Forces”
framework.
a. Classify each force as weak, strong, or neutral?
b. Why did you choose that classification?
c. How can your company best leverage this information?
3. Present information on pricing practices—basic and
discriminatory.
a. What are the more common pricing practices utilized by your
company and/or
within its industry?
b. What types of discrimination options are not being used, but
could be
implemented?

4. Evaluate your company’s short-term and long-term economic
outlooks.
a. Macroeconomic drivers—Using GUIDES, choose one
indicator that poses the
greatest external concern and one indicator that poses a
reassurance. Explain
why.
b. Given the above investigation into your company and its
industry, what type of
outlook (favorable/unfavorable) can your investors expect over
the short-term (5-
7 years) horizon?
c. What type of outlook (favorable/unfavorable) can investors
expect over the long-
term (8+ years) horizon?
Note: Refer to the course content and show that you have used
online resources to gather both
quantitative and qualitative information related to your
company.
Professional Formatting Requirements
• Typed, double-spaced, professional font (size 10-12), include

headings and subheadings, with
one-inch margins on all sides
• Include a Cover page containing the title of the assignment,
your name, your professor’s name,
the course title, and the date
• Include an Abstract: a short summary of your paper that
readers can use as an overview
• Utilize the Sample Outline provided on the next page, or
create one of your own that mirrors the
grading Rubric’s deliverables
• Tables or graphs are encouraged as appropriate and can be
embedded within the body of your
paper or added in an Appendix
• Include a References page that enables the reader to locate
original sources. Application and
analysis of course materials and resources are expected, and
additional research is welcome
• The Cover page and References page are not included in the
required length

Final Project - Sample Outline
After preparing the Cover page and Abstract page, you may use
the following Outline
of section and subsection headings to organize the body of your
paper.
Introduction
Background and Products
Market Sector, Industry, and Structure
Major Products or Services
Factors Impacting Supply & Demand
Other Economic Characteristics
Non-Economic Forces Impacting Sales & Profitability

Porter's Five Forces
Strong Forces
Weak Forces
Ways to Capitalize on These Forces
Pricing Practices
Existing Practices at Company & Industry
Potential Practices Not Currently In Use
Economic Outlook
Short-Term Outlook
Favorable Elements
Unfavorable Elements
Long-Term Outlook
Favorable Elements
Unfavorable Elements
Conclusion

RUBRIC: Assignment 3
CRITERIA
Unsatisfactory
Low Pass
Pass
High Pass
Honors
1. Describe

the company
and its major
products or
services from
various
economic
perspectives.
Weight: 25%
The company and
product or service
description is not
complete or
satisfactory.
Market sector and
industry are not
described in
detail, including
market structure,
major products
and/or services,
elasticity of supply
and demand, and
utility. The
description
demonstrates a
lack of
satisfactory
understanding.
The company and
product or service
description is
partially complete.

Market sector and
industry are not
described in
sufficient detail,
including market
structure, major
products and/or
services, elasticity of
supply and demand,
and utility. The
description
demonstrates partial
understanding.
The company and
product or service
description is
satisfactorily
complete. Market
sector and industry
are described in
detail, including
market structure,
major products and/or
supply and demand,
and utility. The
description is concise,
yet thorough and
logically weaves
together concepts to
demonstrate
satisfactory
understanding.
The company and

product or service
description is
thoroughly complete.
Market sector and
industry are
described in detail,
including market
structure, major
products and/or
supply and demand,
and utility. The
yet thorough and
logically weaves
demonstrate thorough
understanding.
The company and
product or service
description is
exemplarily complete.
Market sector and
industry are
described in detail,
including market
structure, major
products and/or
supply and demand,
and utility. The
yet thorough and
logically weaves

demonstrate
exemplary
understanding.
2. Use the
Porter
framework to
analyze the
market forces.
Weight: 30%
Porter analysis is
not submitted or
very incomplete.
Five forces are
not appropriately
classified; there is
little supporting
rationale. Content
is insufficient on
how the company
can leverage this
information.
Porter analysis is
partially complete.
Five forces are
partially classified
with some
supporting rationale.
Additionally, it
partially described
how the company
can leverage this

information.
Porter analysis is
satisfactorily
complete. Each of the
five forces is
satisfactorily
classified with
supporting rationale
and satisfactorily
described how the
company can
leverage this
information.
Porter analysis is
Each of the five
forces is thoroughly
classified with
and thoroughly
described how the
company can
leverage this
information.
Porter analysis is
Each of the five
forces is exemplarily
classified with
and exemplarily
described how the
company can

leverage this
information.
3. Describe
existing and
potential
pricing
practices.
Weight: 15%
Pricing practices
are not submitted
or do not reflect
minimal
understanding.
Nor is a price
discrimination
option presented
or it fails to reflect
understanding of
price
discrimination
techniques.
Pricing practices are
partially complete.
Current pricing
practices within
company and/or
industry are partially
explained as well as
price discrimination
option not currently
in use.

satisfactorily
complete. Current
pricing practices
within company
and/or industry are
satisfactorily
explained as well as
price discrimination
option not currently in
use.
Current pricing
practices within
company and/or
industry are
thoroughly explained
as well as price
discrimination option
not currently in use.
Current pricing
practices within
company and/or
industry are
exemplarily explained
as well as price
discrimination option
not currently in use.

CRITERIA
Unsatisfactory
Low Pass
Pass
High Pass

Honors
4. Evaluate
short-term and
long-term
economic
outlooks.
Weight: 20%
Macroeconomic
indicators and
both short-term
and long-term
outlooks are not
submitted or do
not reflect
adequate
economic
understanding.
Macroeconomic
indicators and both
short-term and long-
term outlooks are
partially complete.
Macroeconomic
indicators and both
term outlooks are
satisfactorily
complete.

Macroeconomic
indicators and both
term outlooks are
Macroeconomic
indicators and both
term outlooks are
5. Clarity,
logic, writing
mechanics,
and
formatting.
Weight: 10%
Multiple
mechanical
errors; much of
the text is difficult
to understand or
the text does not
flow; fails to follow
formatting
instructions.
Several mechanical
errors make parts of
the text difficult for
the reader to

understand; text
does not flow; the
discussion fails to
justify conclusions
and assertions.
More than a few
mechanical errors;
text flows but lacks
conciseness or
clarity; assertions and
conclusions are
generally justified and
satisfactorily
explained.
Few mechanical
errors; text flows and
concisely and clearly
thoroughly expresses
the student’s position
in a manner that
rationally and logically
develops the topics.
No mechanical errors;
text flows and
concisely, clearly, and
exemplarily
expresses the
student’s position in a
manner that rationally
and logically develops
the topics.

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