Why should you care about social?

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an introduction to social media and the reasons why filmmakers need to engage with their audience in social spaces

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Why should you care about social?

  1. 1. why should you care about social?<br />
  2. 2. TRADITIONAL MARKETING IS ONE WAY COMMUNICATION<br />
  3. 3. SOCIAL MEDIA = CONVERSATION<br />
  4. 4. Time spent in social is growing at 3x the overall internet rate, accounting for ~10% of all internet time. <br />
  5. 5. theconversationprism.com<br />THERE ARE MANY PLACES TO SOCIALIZE<br />
  6. 6. Facebook, YouTube, MySpace and Twitter make up 71% <br />of the Social Networksand Forums industry.<br />
  7. 7. How influential is social?<br />
  8. 8. SOCIAL IS AMPLIFIED WORD OF MOUTH<br />
  9. 9. Millward Brown says “digital consumers” have 15% stronger relationships with brands.<br />socially connected consumer = deeper relationship<br />
  10. 10. SOCIAL BRAND EXPERIENCES CREATE CUSTOMERS<br />97% report increased brand awareness<br />98% show increased consideration<br />97% will more likely purchase a product<br />96% may recommend the brand to their friends<br />
  11. 11. SOCIAL = CONTENT IS KING<br />
  12. 12. SOCIAL = THE NEW WATER COOLER<br />
  13. 13. FREE CONTENT GENERATES SALES<br />
  14. 14. people like talking about what they watch<br />
  15. 15. fan fiction<br />
  16. 16. SOCIAL = GLOBAL & LOCAL<br />
  17. 17. social = democratization<br />
  18. 18. SOCIAL INCREASES SPEED OF/TO MARKET<br />
  19. 19. who am I?<br />Tiphereth GloriaSocial Media Manager, Amnesia Razorfish<br />website amnesia.com.au<br />Blog digitaltip.com.au<br />Twitter twitter.com/tiphereth<br />Tumblr tiphereth.tumblr.com<br />Slideshare slideshare.net/tiphereth<br />YouTube youtube.com/tipherethg<br />Flickr www.flickr.com/people/tiphereth<br />
  20. 20. thank you<br />

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