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Social Personas:How different is the real you from the social media you? Implications for social marketing

when Generation Y want to look their best and present the best image in Facebook and other social networks, what are the implications for social marketers and brands wanting to engage?
This is a tongue in cheek, thought starter presentation, presented at Social Media Club Sydney SMCSYD Social Personas event.

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Social Personas:How different is the real you from the social media you? Implications for social marketing

  1. 1. Social Personas:<br />How different is the social media you from the real you?<br />Implications for social marketers<br />
  2. 2. Evidence of behaviour regarded as superficial<br />Source: Ipsos<br />
  3. 3. Social media amplifies cultural truths<br />
  4. 4. Superficiality and narcissm are rewarded<br />
  5. 5. Keeping up with the Jones’<br />
  6. 6. The brands you like define you<br />Loyal customer of that brand<br />Because a friend did it<br />I want to get info from that brand<br />
  7. 7. facebook: 60% of the audience is > 25 yrs<br />25-34 yr. is the fastest growing segment<br />
  8. 8. YouTube: skews Gen Y & male<br />
  9. 9. social shopping<br />
  10. 10. make sure there’s a decent prize<br />
  11. 11. look good to friends<br />
  12. 12. leverage laziness<br />3 billion “likes” per day<br />
  13. 13. play on insecurities<br />
  14. 14. Tiphereth Gloria<br />www.digitaltip.com.au<br />twitter.com/tiphereth<br />

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