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Creative Strategist

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Marketing strategies to identify the gaps in your marketing and communication pieces and to create solutions to fill those gaps

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Creative Strategist

  1. 1. RELEASE YOUR INNER CREATIVESTRATEGISTWithMaria PinochetKore Access, Incorporated
  2. 2. ABOUT MARIA
  3. 3. ABOUT MARIA
  4. 4.  ONE tip to stand out in SOCIAL MEDIA INSIGHTS into communication trends THREE strategies to engage your audience THREE strategies to connect online
  5. 5.  
  6. 6.  Consumer and competitive insights gainedfrom buzz monitoring and user demographicdataCustomer supportGenerating awareness and thoughtleadershipOnline reputation managementStrategic partnerships and recruiting
  7. 7. Web siteLinkedIn Blog FaceTwitter book YouTube
  8. 8.  Brand Exposure More Sales  Higher Search Engine Ranks  Higher Traffic to selling pages  More referrals  70% of social network users shop online Subscribers Business Partnerships Networking
  9. 9.  Easier and simpler to use tools Effective to convey emotion Online activity is transparent and historical 75% trust a recommendation regardless of knowing the author of independent review Trust the recommendations from people you know:  WOMEN in developed countries (73%)  WOMEN in emerging countries (82%)
  10. 10. COMPETITIVE ADVANTAGE IN COMMUNICATIONSTRATEGY
  11. 11. Fashion & Music Merge Attention Grabber!
  12. 12. SOCIAL MEDIA SUCCESS FACTORS • Authentic Transparency • Values • Commitment Relevance • Consistency
  13. 13. HOW ARE CONSUMER EXPECTATIONSCHANGING? Despite the recession: 61% of global respondents said they had purchased a brand that supported a good cause 69% of global respondents said that they prefer brands that support local producers 57% of high-income Americans would be willing to pay a premium for a brand known for its socially responsible practices
  14. 14. CONTRARIAN POSITION
  15. 15. LEAST COMMON DENOMINATOR
  16. 16. DE-BUNK
  17. 17. HOW DO YOU GET FROM WHAT YOUWANT TO SAY, TO ACTUALLY SAYING IT?HOW DO YOU REACH YOURCORE?
  18. 18. YOU’VE CREATED THE STORYLET YOUR EDITOR MAKE IT SHINELINDA PLAYS TOUGH WITH YOUR WORDSSO YOUR CRITICS CAN’T. Linda Wasserman, Publisher & Editor Pelican Press of Pensacola www.pelicanpresspensacola.com
  19. 19. MARIA PINOCHET, WRITER & CONSULTANTKORE ACCESS, INCORPORATED
  20. 20. KORE ACCESS, INCORPORATEDTURNKEY SOLUTION PACKAGES
  21. 21. PRESENTED BYWWW.KOREACCESS.COM Achieve Happy Endings Book this Talk with Social Media  Maria Pinochet is available to give this talk to your group of writers.  Phone: (850) 341-9075  E-mail: maria@koreaccess.com  Visit: Hot Topic Keynotes Page

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