Part 3 of the usability test plan

1. Relative Effectiveness of Positive
and Negative Framing
in Increasing Public Support for
Wildfire Mitigation Efforts
Aerin Truskey
Justin Shearer
Tianna Drew
Danie Merriman

2. Research questions
• Which frame better informed the
participants of fire mitigation needs?
• Answers based on change in responses in pre
and post survey

3. Positive Frame

4. The test
WHO TESTED? AND HOW?
• Engineering • Surveys
• Ecology/ Conservation • Researcher was present, but
biology participants took by
themselves
• General studies
• Fire ecology
• Interviews
• Business
• Questions were orally
• Pre-vet presented and responses were
• Physical Science audibly replied
• Journalism
• Psycology • Focus group
• Researchers were present and
asked group their impressions,
and responses were

5. Average change responses
Positive

6. Absolute changes

7. Top 4 changes

9. Affordances and Constraints
• Dollar amounts are good • Some statements are not
• Different colors evoke worded clearly
different feelings • No scale for numbers
• Informative on acreage • Needs more options than
burned just prescribed fires
• Informative on estimated • Needs more focus on
value of forests importance of prescribed
burns
• Needs more details on
locations of burns

10. Discussion
• Sampling bias
• No landowners
• Mostly suburban residence
• Small sampling size
• Infographic did not match project aims
• Survey did not match infographics