The document summarizes research comparing the effectiveness of positive and negative framing in increasing public support for wildfire mitigation efforts. Surveys and interviews were used to gauge changes in participants' responses before and after exposure to different frames. On average, responses shifted more positively after exposure to messages framed in a positive way about reducing wildfire risk, such as emphasizing the benefits of prescribed burns, compared to a negative frame. However, the study had some limitations, such as sampling bias and inconsistencies between the infographic, survey, and stated research aims.