Learn how these 3 themes: a. Informed Consumer VS Status Quo, b. Top Down VS Bottom Up c. Human VS Robot are shaping the Future of Farming.

1. FUTURE OF FARMING
J U L Y 2 0 1 5
©AndersSörman-Nilsson&Clementined’Arco-Thinque

2. T H I N Q U E
INFORMED
CONSUMER
STATUS
QUO
VS

3. T H I N Q U E
MEAL SIZE EVOLUTION
40 oz
30 oz
20 oz
10 oz
NOW1950s
+35 oz
SODA
+8 oz
BURGER
+4 oz
FRIES
Source: The Centers for Disease Control and Prevention (CDC)
released this graphic as part of its The New (Ab)normal campaign.

4. T H I N Q U E
Source: Deloitte University Press / DUPress.com, 2013
EXPECTED GROWTH IN SALES OF:
Food, Beverage, Household Consumables, and Personal Care
in e-commerce Channels
160 %
120 %
80 %
40 %
0 %
In the next 3 yearsIn the next year
35 %
76 %
67 %
158 %
CONSUMERS
EXECUTIVES

5. T H I N Q U E
2023201020172014
Source: Brick meets click analyses, US, 2014
EXPECTED GROWTH FOR DIGITAL GROCERY SALES
Percentage of market-level spend
20 %
15 %
10 %
5 %
0 %
4 %
11 %
17 %
HIGH-GROWTH
MARKETS
NYC
INDY
LOW-GROWTH
MARKETS

6. T H I N Q U E
NATIONAL COUNT OF FARMERS MARKET
DIRECTORY LISTINGS
Source: USDA-AMS-Marketing Services Division
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
20102006200219981994 2008 2012 2013
364%
Increase
8,144
4,385
1,755

7. T H I N Q U E
US ORGANIC FOOD SALES AND ANNUAL GROWTH,
2004 - 2013*
35
15
20
25
30
10
0
5
20102008200720062004 2005 2009 2011 2012 2013
$BILLIONORPERCENT
Source: USDA, Economic Research Service using date from Nutrition Business Journal
SALE ($ Bilion) ANNUAL GROWTH (Percent)
*20011-13 values are estimates or projections

8. T H I N Q U E
TOP DOWN
BOTTOM UP
VS

9. T H I N Q U E
FOOD WAST IN SUPPLY CHAINS IN NORTH AMERICA
WASTE
32%
GRAIN
PRODUCTS
62%
FOOD
38%
WASTE
SEAFOOD
50%
FOOD
50%
WASTE
VEGETABLES
& FRUITS
48%
FOOD
52%
WASTE
MEAT
78%
FOOD
22%
WASTE
MILK
80%
FOOD
20%
WASTE
Source: Food and Agriculture Organization, 2011

10. T H I N Q U E
VEGETABLES & FRUITS WASTE IN SUPPLY
CHAINS IN NORTH AMERICA
VEGETABLES
& FRUITS
Source: Food and Agriculture Organization, 2011
80%
20%
72%
28%
88%
12%
97%
3%
99%
1%
CONSERVED LOST
52%
WASTE
48%
FOOD
Production Distribution & Retail ConsumersHandling & Storage Packaging

11. T H I N Q U E
HUMAN
ROBOT
VS

12. T H I N Q U E
FARMER AGES
In 2012, there were 1,007,904
farms whose principal
operator’s primary occupation
is farming.
65+
410,169
45-54
182,301
35-44
82,877
-35
55,394
55-64
277,163
Source: Census of Agriculture, 2012

13. T H I N Q U E
AGRICULTURE’S SHARE OF US EMPLOYMENT
Source: Bureau of Labor Statistics 2011
20%
2%
7%
21%
14%
15%
10%
5%
20001980197019601950 1990 2010
95%
Decrease
since post WWII
levels
Percentage

14. T H I N Q U E
LONG ROBOTS, SHORT HUMAN BEINGS
20
14
16
18
12
10
1,75
1,50
1,25
0,50
0,75
1,00
0,25
0,00
‘09‘97‘91‘85‘73 ‘79 ‘03 ‘15
Millions
Millions
Source: BofA Merrill Lynch Global Investment Strategy, IFR, Bloomberg 2013
Global Industrial
Robots
US Manufacturing
Jobs

15. T H I N Q U E
SALES OF INDUSTRIAL ROBOTS
IN THE LARGEST MARKETS
150k
100k
50k
0
20122010200920082007 2011 2013
GERMANY
SOUTH KOREA
US
JAPAN
CHINA
OTHER
$26 Billion
Worldwide market
value for robots
in 2012
Source: Technology Review, 2014

16. T H I N Q U E
Agriculture, Public Safety and Other Markets
ANNUAL UAS SALES FOR:
120,000
140,000
160,000
80,000
100,000
40,000
60,000
20,000
0
20252021201920172015 2023
OTHER
PUBLIC SAFETY
AGRICULTURE
+300%
Agriculture Sale
in 10 years
Source: Annual UAS sales for Agriculture, Public Safety and
Other Markets. AUVSI Economic Report, March 2013

17. T H I N Q U E
WHO OR WHAT WILL BE MEETING THE TRUCK
DRIVER SHORTAGE IN THE FUTURE?
2,00
1,75
1,5O
20152013201220112010 2014 2016 2017 2018 2019 2020 2021 2022
239,000
potential
shortfall
DRIVER DEMAND DRIVER SUPPLY
Millions
Source: American Trucking Association, 2010

18. T H I N Q U E
US PRODUCTIVITY AND EMPLOYMENT
500
100
19971977196719571947 1987 2007 2013
Productivity
and Job Growth
are decoupling
Smaller gaps
PRODUCTIVITY EMPLOYMENT
Source: The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies

19. T H I N Q U E
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