How do you respond to digital disruption? Is it impacting your business model right now. Take a look at futurist Anders Sorman-Nilsson's latest keynote.

1. Digital Disruption
Anders Sorman-Nilsson (LLB MBA) is
the founder of Thinque - a strategy
think tank that helps executives and
leaders convert disruptive questions
into proactive, future strategies.
As an Australian-Swedish futurist
and innovation strategist he has
helped executives and leaders on 4
continents map, prepare for, and
strategise for foreseeable and
unpredictable futures.
www.thinquetank.com

2. Digital Disruption

4. Yellow Pages Circulation
Medium Usage Heavy Usage * Roy Morgan Single Source

5. Yellow Pages Circulation
1000000
800000
600000
400000
200000
0
2002 2003 2004 2005 2006 2007 2008 2009
Medium Usage Heavy Usage * Roy Morgan Single Source

6. Yellow Pages Circulation
1000000
800000
600000
400000
200000
0
2002 2003 2004 2005 2006 2007 2008 2009
Medium Usage Heavy Usage * Roy Morgan Single Source

7. Long Term Trend in Newspaper Advertising Revenue
Millions of 2011 Dollars * Newspaper Association of America

8. Long Term Trend in Newspaper Advertising Revenue
60,000.00
45,000.00
30,000.00
15,000.00
0
1950 1960 1970 1980 1990 2000 2010
Millions of 2011 Dollars * Newspaper Association of America

9. Long Term Trend in Newspaper Advertising Revenue
60,000.00
45,000.00
30,000.00
15,000.00
0
1950 1960 1970 1980 1990 2000 2010
Millions of 2011 Dollars * Newspaper Association of America

10. Decline in Print Advertising = 42.9%
Newspaper Sales 2000-2010 *Roy Morgan and Audit Bureau of Circulation

11. Decline in Print Advertising = 42.9%
180000
135000
90000
45000
0
2000 2007 2009 2010
Newspaper Sales 2000-2010 *Roy Morgan and Audit Bureau of Circulation

12. Decline in Print Advertising = 42.9%
180000
135000
90000
45000
0
2000 2007 2009 2010
Newspaper Sales 2000-2010 *Roy Morgan and Audit Bureau of Circulation

13. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
* Recording Industry Association of America

14. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
4%
* Recording Industry Association of America

15. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
4%
93%
* Recording Industry Association of America

16. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
2% 4%
93%
* Recording Industry Association of America

17. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
2% 4%
9%
93%
* Recording Industry Association of America

18. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
2% 4%
9%
93% 85%
* Recording Industry Association of America

19. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
2% 4% 6% 9%
93% 85%
* Recording Industry Association of America

20. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
2% 4% 6% 9%
47%
93% 85%
* Recording Industry Association of America

21. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
2% 4% 6% 9%
47%
50%
93% 85%
* Recording Industry Association of America

22. Music Format Market Share Development
2000 2005 2010
Cassette Digital Digital
CDs CDs CDs
Other Other Other
2% 4% 6% 9% 4%
47%
50%
93% 85%
* Recording Industry Association of America

23. Moore’s Law
Computing Power Linear Growth

24. Moore’s Law
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
1 2 3 4 5 6 8 9 10 11 12 13 14
Computing Power Linear Growth

25. Moore’s Law
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
1 2 3 4 5 6 8 9 10 11 12 13 14
Computing Power Linear Growth

26. Moore’s Law
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
1 2 3 4 5 6 8 9 10 11 12 13 14
Computing Power Linear Growth

27. Facebook Monthly Active Users By Quarter
Users in Millions
Facebook Monthly Active Users by Quarter
* The Next Web, 2012

28. Facebook Monthly Active Users By Quarter
1200
1080
960
Users in Millions
840
720
600
480
360
240
120
0
March 2009 September 2009 March 2010 September 2010 March 2011 September 2011 March 2012
Facebook Monthly Active Users by Quarter
* The Next Web, 2012

29. Facebook Monthly Active Users By Quarter
1200
1080
960
Users in Millions
840
720
600
480
360
240
120
0
March 2009 September 2009 March 2010 September 2010 March 2011 September 2011 March 2012
Facebook Monthly Active Users by Quarter
* The Next Web, 2012

30. [Global Smart Phone + Tablet Sales] v [PC + Desktop]
PC Notebook Smartphone Tablets
*Qualcomm, 2012

31. [Global Smart Phone + Tablet Sales] v [PC + Desktop]
800000
600000
400000
200000
0
2005 2005 2006 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013
PC Notebook Smartphone Tablets
*Qualcomm, 2012

32. [Global Smart Phone + Tablet Sales] v [PC + Desktop]
800000
600000
400000
200000
0
2005 2005 2006 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013
PC Notebook Smartphone Tablets
*Qualcomm, 2012

33. [Global Smart Phone + Tablet Sales] v [PC + Desktop]
800000
Inflection Point
600000
400000
200000
0
2005 2005 2006 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013
PC Notebook Smartphone Tablets
*Qualcomm, 2012

34. [Global Smart Phone + Tablet Sales] v [PC + Desktop]
800000
Inflection Point
600000
400000
200000
0
2005 2005 2006 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013
PC Notebook Smartphone Tablets
*Qualcomm, 2012

35. Digital Retail On The Rise
% of change 14% 14% 12% 12% 10% 9% 8%
% of total retail
sales 6% 7% 7% 8% 8% 8% 9%
US Online Retail Forecast, 2011-2016 * Forrester Research

36. Digital Retail On The Rise
400
300
200
100
0
2010 2011 2012 2013 2014 2015 2016
% of change 14% 14% 12% 12% 10% 9% 8%
% of total retail
sales 6% 7% 7% 8% 8% 8% 9%
US Online Retail Forecast, 2011-2016 * Forrester Research

37. Digital Retail On The Rise
400
327
300 304
278
252
200 226
202
177
100
0
2010 2011 2012 2013 2014 2015 2016
% of change 14% 14% 12% 12% 10% 9% 8%
% of total retail
sales 6% 7% 7% 8% 8% 8% 9%
US Online Retail Forecast, 2011-2016 * Forrester Research

38. Rise of Mobile Commerce
Spending via Smartphones * www.onlinemarketing-trends.com

39. Rise of Mobile Commerce
300
225
150
75
0
2010 2011 2012 2013 2014 2015
Spending via Smartphones * www.onlinemarketing-trends.com

40. Rise of Mobile Commerce
300
225
214
150 162
119
75 81
46
16
0
2010 2011 2012 2013 2014 2015
Spending via Smartphones * www.onlinemarketing-trends.com

41. Result of Transition from a Single Channel to a Multichannel Strategy
Increased Online Sales 78
Increased Profitability 59
Increased Customer Satisfaction 52
Increased Offline Sales 36
No Impact 3
0 20 40 60 80
* Forrester Consulting, 2011

42. Steady Shift Toward Digital Media
Digital
+ 18%
Analogue
- 4.5%
Analogue Print Digital Media
* US Statistical Abstract, CAGR

43. Steady Shift Toward Digital Media
200
Digital
+ 18%
150
100
50
Analogue
0 - 4.5%
2008 2009 2010 2011 2012 2013
Analogue Print Digital Media
* US Statistical Abstract, CAGR

44. Steady Shift Toward Digital Media
200
Digital
+ 18%
150 14
141.3 16.3 27.2 32.1
18.9 22.9
125.1
116.8 114 113.6 112.4
100
50
Analogue
0 - 4.5%
2008 2009 2010 2011 2012 2013
Analogue Print Digital Media
* US Statistical Abstract, CAGR

45. Steady Shift Toward Digital Media
200
Digital
+ 18%
150 14
141.3 16.3 27.2 32.1
18.9 22.9
125.1
116.8 114 113.6 112.4
100
50
Analogue
0 - 4.5%
2008 2009 2010 2011 2012 2013
Analogue Print Digital Media
* US Statistical Abstract, CAGR

46. Steady Shift Toward Digital Media
200
Digital
+ 18%
150 14
141.3 16.3 27.2 32.1
18.9 22.9
125.1
116.8 114 113.6 112.4
100
50
Analogue
0 - 4.5%
2008 2009 2010 2011 2012 2013
Analogue Print Digital Media
* US Statistical Abstract, CAGR

47. Who is Anders?
Anders Sorman-Nilsson (LLB MBA) is the founder of Thinque - a strategy think tank that helps
executives and leaders convert disruptive questions into proactive, future strategies.
As an Australian-Swedish futurist and innovation strategist he has helped executives and
leaders on 4 continents map, prepare for, and strategise for both foreseeable and unpredictable
futures. Since founding Thinque in 2005, he has worked with and spoken to clients like Xerox,
Apple, Johnson & Johnson, Cisco, Eli Lilly, SAP, IBM, ABN Amro Bank, Commonwealth Bank,
McCann Erickson and BAE Systems, across diverse cultural and geographic contexts.
Anders is an active member of TEDGlobal (Oxford 2009 / Edinburgh 2011), has keynoted at
TEDx, guest lectured at University of Technology Sydney Business School, and Anders is on the
prestigious 2013 Million Dollar Roundtable roster. He is a member of the University of Sydney
Global Executive MBA cohort, and has completed executive education at Stanford University and
the Indian Institute of Management, Bangalore.

48. Enquire now www.anderssorman-nilsson.com

49. Testimonials
“There are those special moments when the right ideas and the right people collide to make magic. This is
one of those times. I want to say a HUGE THANK YOU for all your work to make the Senior Director
Conference both an engaging experience, and a catalyst for change.”
CMO Asia, Fortune 500, Pharmaceutical Industry
“Anders provided an engaging and energetic presentation of real and relevant information to the business
that could be used in all areas across the business both now and moving into the future.“
Head of Regional Portfolio Management Asia, Fortune 500, FMCG
“Anders' presentation style and fresh content were an excellent and inspirational start to our Summit. It
resulted in only positive feedback from the audience. Anders is very professional and a brilliant thinker and
communicator!”
Management Consultant, Fortune 1000, Banking Industry