mobtzu vinyl 2012 for tom eslinger

1. confidential mobtzu is part of the valley
1
jerry lieveld
founder & creative director
+31 6 4150 1717
jerry.lieveld@mobtzu.com
@jerrylieveld
concept presentation
vinyl

2. confidential
mobile apps for brands
we create, produce and promote
mobile experiences for brands
2

3. on iphone, ipad, google android,
blackberry, mobile touch web
3

4. that are easy to use, desireable,
consistent, have a purpose
and are playful
4

5. confidential
mobile apps for brands
we believe mobile will be
the centerpiece of all
marketing communication
5

6. confidential
mobile apps for brands
Richard Ting
6
and users want compelling
storytelling, inspiration
and utility from brands

7. confidential
mobile apps for brands
everywhere
mobile
sharing
social
24/7 mcommerce
consumerism
geo
location
mobile
payments
social
selling &
buying
new digital
ecosystem
is mobile
m-crm

8. confidential
mobile apps for brands
brand x
this is me and that is
your brand
ecosystem of me

9. confidential
mobile apps for brands
9
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
brand x
these apps I use daily,
weekly and monthly.
that’s the battleground
around my
compartments of time I
have on my mobile
ecosystem of me

10. confidential
mobile apps for brands
10
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
brands should create
services that enables
them to interact with
the user daily or
frequently in a relevant,
consistent, contextually
and playful way.
brand x
ecosystem of me

11. 11
vinylremember?

12. remember?

13. when playin’ records?

14. playing that song over and
over again?

15. waking up at night from the clicking
sound of the record player?

16. mixed with my memories the
music just sounded better...

17. 17
vinylhow does it work?

18. stanton
The T.55 USB is a great all-
around belt drive turntable that
also features USB and RCA
outputs so you can easily use
the deck to transfer the music
on your vinyl records onto your
PC or Mac. This deck is also a
perfect fit for the novice or
intermediate level DJ
use
- choose the recordplayer style
or brand you like the most.
-in a later stage you will be able
to buy new turntables from
within the app
-other in-app purchases are
needles/cartridges and
backgrounds
THIS IS NOT A VISUAL DESIGN
choose you turntable

19. -you can start playing with it
right away by choosing
albums from itunes or spotify
or let genius select one for you
based on your preference
-you could also purchase from
the itunes store
- if you don’t own the whole
album it will create singles,
maxisingles or ep’s
albums
itunes
genius
>
noise
•
start playing
THIS IS NOT A VISUAL DESIGN

20. -to select an album you press
“albums”
-it will open in album mode
-here you can also consider a
connection with spotify/
deezer
-and playlist gift services
-selecting an album is by a
simple tap and tilting your
device for the album to roll out
-flipping your device will make
the album flip as well
your albums
THIS IS NOT A VISUAL DESIGN

21. -to make it even more exclusive
you can select to make it
limited
-it is possible to share your
limited editions with your
friends
make it limited
THIS IS NOT A VISUAL DESIGN
LIMITED
EDITION
LIMITED EDITION

22. -after you have selected your
album you can start spinning
your records.
-it will add your album cover to
your vinyl and you can start by
picking up the needle and
drop it on your track you want
to hear
-you can turn the album
backwards (back masking) and
maybe you’ll get a kick out
hearing some other stuff
(example: Beatles, revolver)
-be careful though..bumping
into your recordplayer will
make the needle jump
-albums that you play a lot will
have more crackle..not to
worry there is a albumcleanser
available to you
albums
itunes
genius
>
noise
•
spinning your records
THIS IS NOT A VISUAL DESIGN

23. -press start /stop to start stop
the record
-when you do so when the
needle is on the record the
sound will slowly come to a
halt as a real player
-you pick up the needle by tap
and hold.
-you can drop it on any track.
you like
-but be careful the needle is a
sensitive thing it can break and
will damage your record
-you can purchase new needles
in app
-damaged records can easily be
cleaned so no worries!
-you pick up the needle by tap
and hold.
-you can drop it on any track.
you like
-but be careful the needle is a
sensitive thing it can break and
will damage your record
-you can purchase new needles
in app
-damaged records can easily be
cleaned so no worries!
-you can play records and
singles/ 12” but you have to
adjust the speed between
33/45/78
selection of features
THIS IS NOT A VISUAL DESIGN

24. soulja: yur kiki, just slow mixtape rocks! keep it real! | kiki: too sweet let’s meet up quick <3 | vinyljunkie:
-recorded playlists can be saved
as mixtapes and shared with
your friends
-you can follow mixtapes of
others
-and of course share your
creations with other app users
and over facebook, twitter, etc.
albums
itunes
genius
>
noise
•
for kiki, just slow mixtape the cure, etc mixtape the cure, etc
cheap trick, kiss new jack city janis ‘n stuff
mixtape the cure, etc mixtape the cure, etc mixtape the cure, etc
make your mixtapes
THIS IS NOT A VISUAL DESIGN

25. album by the velvet underground
albums
itunes
genius
>
noise
album by the
-when in party mood you can
even connect 2 ipads and have
a full vintage turntable set.
-you can also record this to
your mixtape collection to
share
vinyl
•
!
dj mixer
THIS IS NOT A VISUAL DESIGN

26. http://vimeo.com/mobtzu/mobtzuvinyl pw: vinyly

27. thank youjerry lieveld
founder & creative director
+31 6 4150 1717
jerry.lieveld@mobtzu.com
@jerrylieveld

28. target audience
- age: 30 - 50
- gender: mainly male
- income: above average
- education: average to above average
- other specs: interested in music, nostalgic, interested in cool things
and gadgets