Emerce Connect 2011

1. @jerrylieveld - @mobtzu - mobtzu.com
WHAT’S NEXT IN
MOBILE EXPERIENCES

2. confidential mobile apps for brands
we create, produce and promote
APPS & GAMES for BRANDS
2

3. confidential mobile apps for brands
3
on iphone, ipad, google android,
blackberry, mobile touch web

4. that are easy to use, desireable,
consistent, have a purpose and are playful

5. confidential
1. 77% of mobile workers have their
device within arm’s reach
2. 35% check their email first before
anything else
3. 29% say that mobile usage causes
friction in their personal relationships
morning
stats
source: ipass mobile workforce may 2011

6. confidential
1. 84% at home
2. 80% during misc. times throughout
the day
3. 74% waiting in lines
4. 64% at work
day
stats
source: ipass mobile workforce may 2011

7. confidential
1. games
2. mocial (mobile social networking)
3. music & entertainment
4. mail & messaging
5. weather
(sports news & current events, business & finance, health
& fitness, travel)
mobile
categories
source: millenial media 2011

8. confidential
1.mobile web growth has outpaced
desktop web growth 8 times
2.smartphone sales will pass pc sales
in 2012
mobile
eclipse
source: ITU, Mark Lipacis, Morgan Stanley Research.

9. confidential mobile apps for brands
mobile will be the
centerpiece of all
marketing communication
9

10. confidential mobile apps for brands
consumer behaviour has shifted
10

11. confidential mobile apps for brands
-bullet
-sub bullet
-
title
they want compelling
storytelling, inspiration
and utility from brands.
Richard Ting
11

12. confidential
12
ecosystem
24/7 m-commerce
consumerism
sharing
social
social selling &
buying
everywhere
mobile
e-crm
mobile payments
geolocation
our vision:
the new
digital
ecosystem
is mobile
=
brands on mobile

13. confidential mobile apps for brands
source: nyenrode university / sogeti
external
internal
efficiency
information
collaboration
value added
services
customer intimacy
brand
marketing
customer
education
community
building
entertainment
and fun
m-commerce
what kind of app? key decisions
-platform priorities
-industry benchmarks
-inhouse/outsource
-success metrics/kpi’s
13

14. confidential mobile apps for brands
14
when is it mobile?

15. confidential mobile apps for brands
15
mobile isn’t just about phones

16. confidential
context
16

17. confidential
1.variable environment
2.constant partial attention
3.interruptions / distractions
context
17
1.variable environment
2.constant partial attention
3.interruptions / distractions

18. confidential
1.on the go
2.lean backcontext
18

19. confidential
1.limited text input
2.multitasking can be challenging
3.it’s easy to get lost
context
19
1.limited text input
2.multitasking can be challenging
3.it’s easy to get lost

20. confidential
1.business sense
2.user benefits
3.target audience
4.information
native & web
20
1.business sense
2.user benefits
3.target audience
4.information

21. confidential
1.mobile first
2.know your audience
3.make content the action
4.craftmanship and
attention to detail
mobile
design

22. confidential mobile apps for brands
consumer expectation
consumers are well versed in tracking down very good,
services and experiences and they expect not just
basic standards of quality, but the 'best of the best'
22

23. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
23

24. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
24

25. mobile apps for brands
social news readers
flipboard, zite, currents
zite google
currents

26. mobile apps for brands
social sharing
instagram, path,
situationist
instagram situationist

27. mobile apps for brands
wordfeud
social game dating
http://itunes.apple.com/nl/app/wordfeud/id428312806?mt=8

28. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
28

29. mobile apps for brands
aurasma
ar/brand experience
http://www.youtube.com/watch?v=GBKy-hSedg8&hd=1

30. word lens
augmented reality
translate on the fly
http://www.youtube.com/watch?v=h2OfQdYrHRs

31. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
31

32. mobile apps for brands
mobile bridges
the gap from
television
commercial to
real world product
http://itunes.apple.com/us/app/intonow/id406436404?mt=8

33. mobile apps for brands
mcdonalds pick ‘n play
gamification
outdoor + mobile
http://www.youtube.com/watch?v=7u0ij9D5S4Y

34. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
34

35. mobile apps for brands
nike+ paint with your feet
brand experience and
utility extended
http://yesyesno.com/nike-collab-paint

36. confidential
1. mocial
2. ar/qr
3. connecting media
4. branded utility/services
5. mcommerce
mobile
trends
36

37. mobile apps for brands
amazon pricecheck
scan, snap, say

38. wirewax
video shopping ipad

39. square
mobile payments

40. confidential
take outs
40
1. mobile is the centerpiece
2. tell a story, inspire
3. create a great service
4. focus on needs of the user
5. understand the medium it’s a craft
6. embrace rapid change
7. and...

41. confidential
be playful
41

42. @jerrylieveld - @mobtzu - mobtzu.com
THANK YOU