Netherlands Holland Stock CAS 5449-12-7 BMK Glycidic
Tanya tathgir, sensory and experience design, fc 6
1. NOW- a virtual reality store
Tanya Tathgir, FC-6, Sensory and Experience Design
2. INSPIRATION
Salvation Mountain is a literal man-made mountain,
covered in half a million gallons of latex paint. What
started as a small monument made of dirt and painted
cement became, over time, a sprawling adobe and
hay-bale mountain complex, with peripheral
structures made of telephone poles, tires, and car
windows, as well as art cars and sculptures, all painted
in a patchwork of stripes and color blocks of whatever
paint was donated.
12. CONSUMER JOURNEY
● The consumer puts on the VR headset they then have three, login, sign up,
or continue as a guest.
● Once they choose their option, their journey then starts.
● They then get an option if they want their virtual assistant, Kai on standby
mode (i.e. available when you call out for them) or to be available via voice
only..
● If they choose standby mode, they can customize their virtual assistant
for it to appear the way they want. They can choose between male or
female voice, the accent and the languages.
13. ● After Kai is set up, the consumer will be a walk through the store in terms
of its features.
● After that is done the consumer are presented with an option to
customize the store (in terms of lighting wall colour etc.), they can also
decide to do this later.
● The consumer will then be asked a few questions (in depth under concept
1) according to which the store will be customized in terms of products
for the consumer.
● After the store is set up, the shopping journey of the consumer begins.
● They can tap on the garment and choose “add to cart”, they are viewing
these garments on the interactive screen, when they feel they have
shopped enough and want to use some of the features (in depth under
concepts) they may do that and head over to that station, they can
stimulate a garment at a location.
14. ● After they are satisfied with their cart, they can pay and sign off.
● To pay first time you'll have to feed in your payment mode and details
payment modes such as venmo, amazon pay, google pay, UPI, netbanking,
credit card, debit cards are available.
● Then their shopping journey ends!
15. Concept- Retail THERAPY
Its a store you feel relaxed upon entering no more stress while shopping, you
have your 24/7 available virtual assistant- to help your shopping experience or
you just need some retail therapy.
MBO for people who like to shop consciously and responsibly. MBO will attract
brands that believe in sustainability and transparency.
Apart from the brands MBO will also have targeted shopping, area to unwind,
learn about the garment you are about to purchase (constituents, water usage,,
dyes used), and similar garments across brands available.
17. Concept 01- targeted shopping
When you enter a physical store you enter with a mind set of say today i'll buy clothes for my holiday in bali
that is in two weeks, but somehow you get distracted and buy everything but what you need.
In our MBO you don't have to worry about that upon entering you are asked what is your shopping goal-
vacation, weekend, event, leisure, window shopping etc.
Once you've set your priority straight if you don't have a specific brand you are looking for, you'll be given
an option of choosing what kind of clothes you want and asked to choose from the basics ie casuals, work,
party, athleisure, leisure etc. You can choose as many options you want at a time.
18. Step 03 to choose
from:
1. Work
2. Leisure
3. Athleisure
4. Event
5. Casual
6. All of the above
Step 02 choose from:
1. Summer
2. Winter
3. Spring
4. Autumn
5. All of the above
Step 04 choose from:
1. Dress & jumpsuits
2. Shirts & blouses
3. Pants & trousers
4. Shorts & skirts
5. Swimsuits & beachwear
6. Undergarments
7. Accessories
8. Shoes and handbags
9. All of the above
Step 01 choose from:
1. Men
2. Womens
3. Girls
4. Boys
5. Mens and womens
6. All of the above
19. After this your shopping journey begins, the more you shop the better your shopping experience gets
because now the system knows your likes and dislikes.
After you feel you've added enough clothes to your cart or done for the done you can now try the clothes
and see how they'll look for that one event, for eg. you've bought a few clothes for a vacation in bali, you can
feed this in the system and stimulate a scene from bali and see how the outfit looks there. Daytime and
nighttime options also available.
Step 01: Tap on the outfit- choose pair dress if its a pair then click on location
Step 02: Choose location i.e beach, rooftop, club, office etc
Step 03: Choose daytime or nighttime
21. Concept 02- Your garment
In this section you can learn about your garment, its constituents, where the materials were sourced from,
the dyes used, where the garment was made, how to wash/take care of the garment if there are special
instructions, how much water went into it, how to recycle it/how it was recycled- just by tapping on it.
If you like a material you can tap on the material and see other article of clothing with that material.
If you want to know how the materials are sourced, you can tap on it and see a small video.
22. Information about the fabric such as:
● Material and % of material
● Care for garment
● Water used in making the garment
● Dyes uses
● Where were the materials sourced from
● Tap on the name of the material to see
other garments made out of that material
New information opens in
the adjacent screen and so
on, you can close/ exit the
screen simply by tapping on
the ‘x’ on the right top corner
24. Concept 03- YOUR store
What makes a store great is how comfortable its consumers are. Unless you have a specific request for
music and lighting- by default the store has natural lighting, while the products are properly lit, and the
genre of music playing is lo-fi for a peaceful shopping experience.
You also have the option of
● Linking your personal playlist upon entering the store which on your request will be played on
shuffle
● To play ambient sounds (birds, ocean sounds, rain etc) as per your liking from the list
● Change the lighting to the colour you want
If you have requests that we don't have in the store- it'll be added in a few working days if you are a regular
customer.
28. Concept 04- shopping moods
You can ask your virtual assistant to save different moods- different combinations that you have
previously created with a nickname and access it during your next visit.
How it works-
● You set the lighting to x tone
● Music to certain playlist or ambient sound
● Selected certain brands/ particular article of clothing
You can set this as a mood and name it say ‘xyz’ and next time when you visit you can ask kai to change to
mood xyz.
You can customize up to 5 moods to save for later.
30. Concept 05- Upgrade retail THERAPY
If you really want to smell, experience the music etc.
You can book an appointment at these UPGRADE rooms which are available in your city, and fill out a
form with the kind of experience you want
You can choose your music/ambient sound (4d sound), aroma of the room, your surrounding be it a white
room or a beach or a rooftop etc, lighting, you can choose to sit, stand or lie down. This room is for you to
unwind. You want to browse the internet go ahead, watch youtube videos or browse the stores.
31. empty room, the ambience will be created as per your request.
32. FORM
● You can ask your virtual assistant, Kai to book an appointment for you a
week prior at the UPGRADE rooms.
● You'll then be asked to choose your music, lighting, weather and scent
options.
33. 4D Music options
1. Default lofi playlist
2. Your personal playlist
3. Rain
4. Thunder + rain
5. Wind
6. Ocean
7. Birds
8. Waves
9. Beach sounds
10. Forest
11. Oscillating fan sounds.
12. Fireplace sounds
13. Outdoor sounds
14. River white noise
15. Cricket
16. water fall
Weather options
1. Hot
2. Cold
3. Humid
4. Chilly
5. Drizzle
Scent options
1. Woody
2. Sweet-
vanilla/floral
3. Minty
4. Citrus
39. Product catalog- for product display- 3D display
Source: https://www.dezeen.com/2018/04/25/studio-twenty-seven-showcases-stone-furniture-italian-limestone-francesco-balzano-valeriane-lazard/
40. Virtual consumer support- Kai
● Once you go online in the store you have two options either your virtual
assistant, Kai is on standby mode (i.e. avaliable when you call out) or
available via voice.
● You can customize how your virtual assistant looks- you can set a
different looking virtual assistant for your 5 moods.
● Voice operated- say orbit then the function eg. kai play my playlist; kai
change the lighting to warm, kai next store
● No need to repeat command
● Automatically recollects old data
● Once payment methods are saved can directly pay saying, kai pay now
● Can ask kai to save different moods for shopping- give them keywords
and access them via given keywords.
42. Accent and language
Language
● English
● Hindi
● French
● Arabic
● Chinese
● Spanish
● Japanese
Accent
● British
● American
● Australian
● Indian
● Asian
● European
