Texas Southern University Innovation

A BLUEPRINT FOR CHANGE
THEEVOLUTION
OFCREATIVITY+PROCUREMENT
AGUIDEFORBRAND
TRANSFORMATION
ANDINNOVATIONBuildingSustainabiltyThroughStrategicEngagement,Innovation,
Wayfinding,CuratedBrandedExperiencesandTechnology.
PRESENTED TO:
TEXASSOUTHERNUNIVERSITY
DR.AUSTINA.LANE,President
MELINDASPAULDING,VicePresident,UniversityAdvancement&MediaRelations
PRESENTED BY:
STEPHANIECOLEMAN,
NOPLANB,LLC///TREMEDIAGROUP
347.687.3624 | thetremag@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL |

BEYOND THE NUMBERS
REMAINING RELEVANT
HOWDOYOU
MEASURESUCCESS?
HOWCANYOUDOBETTER?

...How
Might
We?
#PROGRESSDISRUPT + TRANSFORM + INNOVATE + TRANSCEND

CHANGEISAPROCESSANDSUSTAINABLE
SUCCESSISADELIBERATESTRATEGY.
You can’t skip the steps. The process of identity development and brand innovation
demands a combination of tech-savvy research, strategy, design excellence,
self-reflection and project management skills. It requires an extraordinary amount
of patience, an ability to synthesize vast amounts of information and an unwavering
obsession with getting it right.
DEFINE IDEATE PROTOTYPE BUILD ANALYZE
DESIGNSTRATEGY MESSAGEENGAGEMENTDESIGN EXPERIENCEDESIGN
DESIGNITERATION
PRODUCTRESET(PIVOT)

WHERE DO WE START?
TRANSFORMING
THE PATHWAYANDNARRATIVE
5
EASYSTEPS

1
STEP ONE
UNIFY
Logo
&Brand
Usage

2STEP TWO
REFRESH
Message
&Print
Usage

3STEP THREE
BUILD
Tech
&Digital
Usage

4STEP FOUR
ENGAGE
Signs
&Promo
Usage

5STEP FIVE
RELATE
Message
&Media
Usage

BEYOND THE NUMBERS
DEFININGTHEUNIQUEHUMANEXPERIENCE
YOURBRANDISGREATERTHAN
THEOBJECTSYOUSELL!
INNOVATIONANDENGAGEMENTISASTRATEGICPERSPECTIVEPOWEREDBYCOORDINATEDPARTNERSHIPS,
INNOVATIVECAMPAIGNSANDTARGETEDCLIENT-CENTEREDOUTREACHINITIATIVES WHICHSUPPORTEXPANDABLE,MEASURABLEANDSUSTAINABLEMARKETIMPACT.

CULTURALBRANDDEVELOPMENT
WHOWEARE
CREATING
TRANSFERABLE
INNOVATION
THROUGH
BRAND
”Branding is the easy part,
the essential measure of
disruptive design is to create
solutions which communicate
a narrative that transcends
space and time.”
—StephanieColeman,NOPLANBFounder/VPSocialDisruption&BrandInnovation

CULTURAL BRAND DEVELOPMENT
CASE STUDY
347.687.3624 | thetremag@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Houston Health Department 161209.v03
CLARIFY THE
STRATEGY
22
347.687.3624 | thetremag@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Houston Health Department 161209.v03 347.687.3624 | thetremag@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Houston Health Department 161209.v03
Use of seal is restricted to formal applications
such as official documents, certificates,
letters, memos and ceremonial materials,
OFFICIALSEAL
RESERVEDFORDIRECTOROFHOUSTON
HEALTHDEPARTMENTONLY.
DESIGN THE
IDENTITY
33
@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Houston Health Department 161209.v03
55
g@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Houston Health Department 161209.v03 347.687.3624 | thetremag@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Houston Health Department 161209.v03
FACILITATE
CRITICAL
CONVERSATIONS
347.687.3624 | thetremag@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Houston Health Department 161209.v03 347.687.3624 | thetremag@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Hou
LIFE-CYCLE RESOURCES
Ritia sequa? Ignist, serovid ulparum fuga.
Itaeritatem cus aritatum renis autet
CAREER PATHWAYS
Ritia sequam sitatur? Ignist, serovid ulparum
fuga aritatum renis autet
ACADEMIC PARTNERSHIP
Ritia sequam sitatur? Ignist, serovid ulparum
fuga aritatum renis autet
HANDS-
TACTILERitia seq
ulparum fuga.
KNOWLE
Pulparum fuga
renis aute Equa
EXP
Ritia sequam si
aute Equam
ENGAGE + EDU
We are here to build viable academic and career pathw
techniques combined with native and cultural insight a
and promotion, we can formulate the cultural str
01. ENGAGE 02.
3624 | thetremag@gmail.com | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Houston Health Department 161209.v03
o brand updates for
ER 20 YEARS
ties were perceived as
c and more than 87% of
h resources were driven
y external partners.
FINDINGS
N OF EXCELLENCE
HO
U
STON HE
A
LTH
D
E P A R T M
E
N
T
WHAT ISTHE VISION
AND FUTURE OF
PUBLIC HEALTH?
”NO PROBLEM CAN
NOT BE SOLVED FROM
THE SAME LEVEL OF
CONSCIOUSNESS
THAT CREATED IT.”
— ALBERT EINSTEIN
CREATE
GENUINE
TOUCHPOINTS
44
HTTPS://YOUTU.BE/UPDTAUDN3AW

STEPHANIECOLEMAN
Founder of NO PLAN B, Stephanie Coleman creates the movement before the trend.
NO PLAN B is a young, passionate, social innovation, marketing and brand transformation
team that leverages on-demand media to create strategic initiatives that disrupts,
maximizes and transforms user engagement and response in the digital age.
Design
Developing clear and effective
communication solutions is critical.
Messages that sustain meaningful
‘touch’are based on a design-driven
approach that aims to develop a
clear understanding of both user
perspective(s) and specific outreach
objectives in order to ensure that
valuable ideas and measurable solutions
are brought to the table.
Development
Design, user-realtionship and strategic
messaging helps businesses clarify
and realize their vision, enhance their
products and services, and serve their
clients better. It is essential to develop
tech-savvy, discerning, results-driven
and research-based solutions that are
both engaging and tailored to the
unique interest of the demographic and
specific outreach campaign.
Transformation
More than a single message, logo or
catchphrase, the brand is the platform
on which the motivation behind the
organizations work may be articulated
and the significance of its work may
be appreciated.
ENGAGEMENT BRAND INNOVATION

NEXT STEPS
QUESTIONS?
THANK
YOU!
Tobegintransformingyourgoals
orifyoushouldhaveanyquestions
aboutthisproposal,pleasecontact:
STEPHANIECOLEMAN
SOCIALDISRUPTOR|BRANDSTRATEGIST|
BEHAVIORARCHITECT|NEWMEDIADEVELOPMENT|
CONSULTANT
347-687-3624THETREMAG@GMAIL.COM
PUBLISHING(DIVERSITY):THETREMAG.COM
BRAND(CLIENTENGAGEMENT):NEUTRALGREY.ORG

Texas Southern University Innovation

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