How to convince your team and stakeholders to experiment with running experiments to gather customer insights and assist in product development.

1. Experimentation
Intervention
How to convince your team to experiment with experiments.

2. Nobody likes to be proven
wrong...

3. ...but that’s what
stakeholders think
experiments are designed to
do.

4. So how do you convince
your team to experiment
with experimentation?

5. Define your culture.

6. Tight
Guidelines
Loose
Guidelines

7. Seeing is Believing.

8. Run a minimum viable
experiment first.

9. Demonstrate the
benefits of experiments.

10. Make the abstract
concrete.

11. Don’t kill your ideas.
Test them.

12. Speak about results and
next steps, not abstracts.

13. Motivate people by
making their ideas live.

14. Show your work.

15. Share findings regularly.

16. Help others replicate
your process.

17. Kill the HIPPOs.

18. Highly
Paid
Person’s
Opinions

19. Rely on data, not gut.

20. And don’t forget to
acknowledge the down
sides of experimentation.

21. Missing the
next big thing.

22. Don’t forget to innovate
as well as optimise.

24. Think strategy
as well as tactics.

25. User change aversion

26. Not all negative results
are true long-term.

27. Go forth! Conquer your
team’s fears and lead them
to the promised land.

28. Thank you.

29. Charlotte Gauthier
@thenewcharlotte
charlotte@charlottegauthier.com