QC Social Media Campaign Proposal
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Social media campaign proposal that I created.
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QC Social Media Campaign Proposal
- 1. UTILITY MEDIA CAMPAIGN PLAN TOWN OF QUEEN CREEK
- 2. GOALS/STAKEHOLDERS CAMPAIGN STAKEHOLDERS ▸To alert the public about service interruptions during the Town Utility Department’s service extension projects. ▸To alert the public about traffic interruptions during the Town Utility Department’s service extension projects. ▸To build public good will and a positive image of a proactive town government. GOALS ▸Queen Creek Utility Department ▸Town of Queen Creek government
- 3. TARGET AUDIENCES ▸Homeowners and Businesses affected by the service interruptions. ▸Commuters, Homeowners, and Businesses who may be affected by the road closures and traffic restrictions. ▸Employees of the Town of Queen Creek.
- 4. MAJOR CHANNELS FOR CAMPAIGN ▸Twitter: Town of Queen Creek ▸Facebook: Town of Queen Creek Official Page ▸NextDoor ▸YouTube ▸Mailers to affected addresses (if budget allows) ▸Queen Creek Website ▸Email List ▸Press Releases to the East Valley Tribune, Queen Creek Independent, and ABC 15
- 5. CAMPAIGN THEME AND MAJOR HIGHLIGHTS ▸ Campaign: Water Works ▸ Campaign Stars: Walter Waters and Wendy Waters ▸ Walter Personality: Serious about the benefits of the growing water system, serious about safety. Always wants people to know what’s going on with the Water Department. ▸ Wendy Personality: Knowledgeable about all things water. High tech. Likes to share big updates about the Water Works project when Walter isn’t looking.
- 6. Water Works Campaign Logo
- 7. WAYS TO REACH THE AUDIENCE ▸Frequent Tweets - When there is a closure, send a tweet with a reminder video or map image that is consistent with the campaign. ▸Facebook - Posts for closures, plus weekly updates/look ahead posts so residents can plan. Monitor for feedback and questions from residents. ▸YouTube - Video updates for closures, branded videos to update progress, videos to remind residents why the process is important, and build personality for the campaign. All videos should be under 2 minutes if possible.
- 8. WAYS TO REACH THE AUDIENCE ▸NextDoor - Posts for closures, plus weekly updates/look ahead posts so residents can plan. Monitor for feedback and questions from residents. ▸Town Website - Major weekly updates, email list creation for updates, post survey for residents to see how they are feeling about the project. ▸Cross Platform Hashtag: #WaterWorksQC
- 9. Water Works Campaign Intro Infographic
- 10. Water Works Campaign Intro Video If video won’t play, click below to view it: https://youtu.be/_7SiOVV6Wro
- 11. Water Works Campaign Tweet Example
- 12. Water Works Construction Infographic
- 13. Road Construction Video If video won’t play, click below to view it: https://youtu.be/_w78Syxem3M
- 14. Road Construction Animated Gif If it doesn’t play, my apologies. It’s hosted on SlideShare, and sometimes it can be unforgiving. You can view it at: https://www.dropbox.com/s/sm1pkw3ar2oyozs/roadconstruction.gif?dl=0
- 15. A SUCCESSFUL CAMPAIGN ▸ Survey on Twitter and on the QC website to gauge public interest in the campaign. ▸ Comments on social media posts would be gathered and analyzed for feedback from the public. ▸ Check social media, see how many times posts are shared/liked/retweeted. ▸ Research on social media, see how many times #WaterWorksQC is used. ▸ Survey of citizens in construction areas to measure how well informed they felt they were, and where they got their information about the construction from.