WHAT WE ARE
Old fashioned “client comes first” customer service.
Alex Torres– Account Director
Chelsea Caracciolo– Project Manager
Measure your brand value and identify untapped
opportunities that will enhance your reputation
Develop strategies to rebuild and sustain public trust during
unprecedented economic challenges
Create an integrated communications strategy that delivers
your message to key influencers and provides real-time
ENERGY, POWER AND UTILITIES
Delivery of your message by engaging a broad range of
audiences, including the government, shareholders, media
and advocacy groups
Create outreach campaigns that build community support
Develop a turnkey communications strategy to anticipate
any future crisis situations
On April 20, 2010 the Transocean Deepwater Horizon
Drilling rig exploded off the Louisiana coast.
100 workers have been rescued, but 11 workers are missing
and presumed dead.
6 million gallons of Crude Oil has consumed the Gulf
Waters destroying fish and wildlife
Local fishing operations have been shut down
RESTORE and MAINTAIN a positive reputation for BP in
the global arena.
Create and maintain long-term relationships with key
audiences involved in the search and rescue and clean up
OWN up to the mistake: create a communications plan that
allows audiences to be aware of the issues and all that BP is
doing to restore the Gulf.
OUR FIRST MOVE
BP needs to step in front of the issue, NOW
Establish a newsroom that is linked to BP.com that allows
press and concerned consumers to have access to all the
information about the oil spill.
Explain what BP is doing right now to stop the leak and
Link to BP’s social media networks where audiences can
follow up-to-the-hour updates about BP’s progress.
Establish an interview conference with the federal agency
key officials, State governors, the president, and
spokesperson for BP.
Have a separate news release addressed to government
officials explaining how BP will pay for the clean up and
We need to start tracking Congress’s moves now
Create a media-kit for legislators with information about
the benefits of the Oil Industry.
VICTIMS AND THEIR FAMILIES
After initial clean up and restoration efforts are over, BP
should sponsor a memorial event in Louisiana for the
victims presumed dead and the victims injured in the
U- U in mind
N- National Partnerships
T- Transparent, truthful
Create a newsletter centered around the UNITE acronym that explains
to employees what BP’s goals are during the crisis, and that BP has not
forgotten the importance of their employee’s support.
Hold a live-feed, company-wide conference addressing the situation,
what BP is doing is solve the issue, and address what BP expects from
LOCAL BUSINESS OWNERS AND TOURISM
Setting up grants that will ease the economic hit these
businesses will face.
Produce a ANR and VNR to send to local radio stations and
local TV stations
A hotline number will be set up for people to find out more
information about the grant program
BP needs to reassure other countries that you are a
company that learns from their mistakes.
Testing and verifying the other drilling units to make sure
they are up to date
Promote BP has a company who is taking measures to
prevent any accidents from happening again.
OTHER THINGS TO CONSIDER
Because of our proactive approach early on, we feel that problems
with competition will be less of an issue because we stepped in
front of the crisis and showed audiences that we are taking steps
towards a cleaner future.
Our next campaign strategy:
Focus on promoting wide-spread testing of equipment so that all
standards across the industry improve.
Promote safer drilling
Encourage the industry to work together to provide energy in a
safe, and environmentally friendly way.
Grew up in Mississippi
Works in Houston, TX
Master’s in Information
Is the President of BP, America
Currently BP director over US
Has experience internationally
Full disclosure from BP about all issues
Any implications about the oil rig
Responsibility of explosion