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the Internationale
the Internationale

Presentation to communications directors for English hospitals and health authorities

BusinessTechnology
1 of 10
the Live Web blogs, wikis & relationships
PowerPoint is evil
you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org PCTs health authorities
the Web it is a changin’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs :: reading the Live Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs :: writing the Live Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikis :: the even Liver Web ,[object Object],[object Object],[object Object],[object Object]
Proof positive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
There’s no place like… ,[object Object]
talk to me… www.theinternationale.org :: the Blog www.conversationacademy.com :: the training

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Blogs, Wikis and relationships

  • 1. the Live Web blogs, wikis & relationships
  • 3. you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org PCTs health authorities
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. talk to me… www.theinternationale.org :: the Blog www.conversationacademy.com :: the training