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Working with the Conversation Economy

Talk for Microsoft and NCVO for charities in UK. London 10 June 2008 Podcast available at http://www.theinternationale.org/theinternationale_microsoft.mp3

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communicating with new media June 2008
…  or, the conversation economy: passion & vision June 2008
PowerPoint is evil
you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org VCOs VCOs
the three ages of the Web ,[object Object],[object Object],[object Object]
the network: quantity
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Working with the Conversation Economy

  • 1. communicating with new media June 2008
  • 2. … or, the conversation economy: passion & vision June 2008
  • 4. you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org VCOs VCOs
  • 5.
  • 10. the conversation economy … and you’re just one story among many
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. talk to me… www.theinternationale.org [email_address] 07801 151 052