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Just Half An Hour

Presentation for Zurich Community Trust

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the Live Web  blogs, sharing, networks  & relationships
you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org charities charities
the Web it is a changin’ ,[object Object],[object Object],[object Object],[object Object]
… get out there and play ,[object Object],[object Object],[object Object],[object Object]
 
 

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Just Half An Hour

  • 1. the Live Web blogs, sharing, networks & relationships
  • 2. you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org charities charities
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  • 15. talk to me… www. theinternationale .org :: the Blog www.theinternationale.com :: the training