Blogging: the art of conversation

1,333 views

Published on

A talk for creative professionals on putting the Voice back into communication and marketing. Podcast of the presentation available at http://theinternationale.org/2007/05/09/the-art-of-conversation/

Published in: Business, Education

Blogging: the art of conversation

  1. 1. the art of conversation passion & vision
  2. 2. PowerPoint is evil
  3. 3. you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org artists artists
  4. 4. writing the Live Web :: passion <ul><li>P is for ‘people’ </li></ul>
  5. 5. writing the Live Web :: passion <ul><li>P is for ‘people’ </li></ul><ul><li>A is for ‘active’ </li></ul>
  6. 6. writing the Live Web :: passion <ul><li>P is for ‘people’ </li></ul><ul><li>A is for ‘active’ </li></ul><ul><li>S is for ‘supply’ </li></ul>
  7. 7. writing the Live Web :: passion <ul><li>P is for ‘people’ </li></ul><ul><li>A is for ‘active’ </li></ul><ul><li>S is for ‘supply’ </li></ul><ul><li>S is for ‘smart’ </li></ul>
  8. 8. writing the Live Web :: passion <ul><li>P is for ‘people’ </li></ul><ul><li>A is for ‘active’ </li></ul><ul><li>S is for ‘supply’ </li></ul><ul><li>S is for ‘smart’ </li></ul><ul><li>I is for ‘ irreverent’ </li></ul>
  9. 9. writing the Live Web :: passion <ul><li>P is for ‘people’ </li></ul><ul><li>A is for ‘active’ </li></ul><ul><li>S is for ‘supply’ </li></ul><ul><li>S is for ‘smart’ </li></ul><ul><li>I is for ‘irreverent’ </li></ul><ul><li>O is for ‘ownership’ </li></ul>
  10. 10. writing the Live Web :: passion <ul><li>P is for ‘people’ </li></ul><ul><li>A is for ‘active’ </li></ul><ul><li>S is for ‘supply’ </li></ul><ul><li>S is for ‘smart’ </li></ul><ul><li>I is for ‘irreverent </li></ul><ul><li>O is for ‘ownership’ </li></ul><ul><li>N is for ‘niches’ </li></ul>
  11. 11. writing the Live Web :: vision <ul><li>V is for ‘voice’ </li></ul>
  12. 12. writing the Live Web :: vision <ul><li>V is for ‘voice’ </li></ul><ul><li>I is for ‘i with a small I’ </li></ul>
  13. 13. writing the Live Web :: vision <ul><li>V is for ‘voice’ </li></ul><ul><li>I is for ‘i with a small I’ </li></ul><ul><li>S is for ‘simple’ </li></ul>
  14. 14. writing the Live Web :: vision <ul><li>V is for ‘voice’ </li></ul><ul><li>I is for ‘i with a small I’ </li></ul><ul><li>S is for ‘simple’ </li></ul><ul><li>I is for ‘improvise’ </li></ul>
  15. 15. writing the Live Web :: vision <ul><li>V is for ‘voice’ </li></ul><ul><li>I is for ‘i with a small I’ </li></ul><ul><li>S is for ‘simple’ </li></ul><ul><li>I is for ‘improvise’ </li></ul><ul><li>O is for ‘open source’ </li></ul>
  16. 16. writing the Live Web :: vision <ul><li>V is for ‘voice’ </li></ul><ul><li>I is for ‘i with a small I’ </li></ul><ul><li>S is for ‘simple’ </li></ul><ul><li>I is for ‘improvise’ </li></ul><ul><li>O is for ‘open source’ </li></ul><ul><li>N is for ‘narrative </li></ul>
  17. 17. vision & passion in action <ul><li>shear genius </li></ul><ul><li>sometimes the pictures are better </li></ul><ul><li>whose art is it anyway </li></ul><ul><li>staying off message </li></ul><ul><li>whose world is it anyway </li></ul>
  18. 18. talk to me… www. theinternationale .org :: the Blog www. conversationacademy .com :: the training

×