How to embrace the power of doing the basic brilliantly for business success - an overview

1. Definition
Embracing the power of doing
the basics brilliantly
By Mark Sutherland
Basicologist
and business success

2. When a set of simple rules and basic steps
are initiated, any business goal you have is
likely to be achieved. By eliminating the
complex and sophistication of a task you get
to its core and focus becomes easy.
Champions understand this brilliantly…

3. Great champions are never
surprised by victory.
They plan for it and expect it.
Successful business people are
never surprised by success.
They plan for it and expect it.

4. Excellence in my experience has been
difficult to define. Every audience I present
to struggles to interpret excellence and
what it is. Basicology tells us …

5. Excellence is doing the
basics better than
Before, all day, every
day, in every way.

6. Doubt is a bear trap to the mind and progress.
It will frustrate you and challenge your sense of
worthiness. You have doubt when you lack
knowledge, insight and self belief.
Basicology gives us the answer to doubt…

7. When in doubt –
Go Deeper
Doubt is caused by a lack of self belief
which comes about because you don’t
know enough, or understand enough.
Go deeper and learn. As you learn, your
doubt will start to fade as your self
belief elevates.

8. When you get an idea don’t concern yourself with
‘HOW’
The ‘HOW’ is an idea killer. The first
thing we humans do with an idea is start
to figure out how it can become a
reality, and in a short period of time we
drop the idea because it just seems to
hard. Basicology tells us to…

9. research more about your idea, get
insight from the wise ones in your
life. Google it and YouTube it.
As you do these activities the ‘HOW’
will start to reveal itself and you will
either move forward with your idea
or move on from it.

10. What clients and customers are
really saying to us is very basic.
We need to listen to them…

11. Connect with me
Make it Simple
Give me an Experience
They are saying
Do this and they will become…

12. SUPER FANS

13. BASICOLOGY TELLS US
THAT WHAT WE HAVE
OF MOST VALUE TO OUR
CUSTOMERS IS OUR…

14. INSIGHT…
All of our learning from real world
experiences – the knowledge gained from
hard yards at the coal face, the recovery from
the knock backs and the truth of what it is
like to be a winner. The outcomes of blood,
sweat, tears, joy and laughter.

15. The Greatest Free Gift We Can
Give People Is Very Basic.
It is the…

16. PERMISSION TO SUCCEED!
To take your products and services and your authentic insight, and
use them to enhance their lives. To help them to be successful.

17. TO DO THIS WE
MUST…

18. VALUE OURSELVES UP
AND ACKNOLWEDGE
OUR WORTHINESS…

19. TO DO THAT WE
MUST…

20. Stand up and be
proud of what we
do and what we
have achieved.
marksutherland.co.nz