9. QUESTION
Would you like it more if you knew how to do it in a way that didn’t come across “salesy”
and it actually made you money?
10. QUESTION
Would it feel easier, if, instead of it being some high pressure type situation, you treated it
more like a game?
11. QUESTION
Would you also find it easier if you had a proven step-by-step strategy that you could use
every time you pitched and sold your online course or program?
12. QUESTION
Do you believe if you learned how to sell more effectively, it could improve your life and
the lives of the people you serve?
13. CONFESSION
YOU’VE JUST BEEN SOLD TO!
I just used a sales strategy on you in the last 4 slides called “yes framing” to have you make 4 declarations
in line with what I want you to believe
Did that feel “salesy” to you?
15. TODAY’S CLASS
I’m going to reveal the full step-by-step blueprint I used in the webinar for the bootcamp
you were just apart of
16. TODAY’S CLASS
And finally I’m going to give you my exact presentation (keynote or Powerpoint) so you
can use it as a model for your own webinar
22. 3 FACTORS THAT MAKE OR BREAK
WEBINARS
FACTOR #1: Your tempo…you should always lean towards speaking faster and NOT
slower if you want to keep people engaged
23. 3 FACTORS THAT MAKE OR BREAK
WEBINARS
FACTOR #2: Your tone…people should be able to hear the energy and confidence in your
voice
I’LL PROVE IT…
24. CAUTIOUS TONE: “I believe you or anyone for that matter has what it takes to become
great at sales”
25. CONFIDENT TONE: “I believe you or anyone for that matter has what it takes to become
great at sales”
26. 3 FACTORS THAT MAKE OR BREAK
WEBINARS
FACTOR #3: Your time and their time…responding to people in the chat is a waste of your
time and theirs
28. THE WEBINAR
BLUEPRINT
This will be broken down into 4 parts
• Introduction (most important part of the webinar)
• The Meat (the least important part of the webinar)
• The Transition (moving people into your pitch)
• The Pitch (this is where you sell…duh!)
Remember: you can watch this over and over again!
36. How To Create &
Launch 6-Figure
Popup Groups
JOSH
STANTON
SCREWTHENINETOFIVE.C
OM
DESIRE: SHOULD SPEAK TO WHAT THEY WANT
37. TODAY’S
AGENDA
In our small amount of time together my goal is to make a big impact in the following ways
• Confidence where there was once uncertainty
• Clarity where there was once confusion
• To unlock within you the true potential you have to make YOUR impact in the world
DESIRE: HOW WILL THEY FEEL AT THE END?
38. YET IF NOTHING
ELSE
I’m here to make you money. LOTS of it.
DESIRE: THIS IS WHAT THEY REALLY WANT!
39. WHAT I NEED
FROM YOU
Implementation nothing pains me more than giving you a solution yet running into you years later still
clinging hopelessly to your problem
COMMITMENT: SOMETHING SIMPLE
40. “ANYTHING IS POSSIBLE
100% OF THE TIME”
- JAMES
WEDMORE
WITH ONE CAVEAT…
POSITIONING: CELEBRITY & AUTHORITY
50. • March 2019
• Result: $132,829 sales
• Strategy: 30 day FB group
IMPACTING MILLIONS
BY SELENA SOO
POSITIONING: CELEBRITY, AUTHORITY & RESULTS
51. • August 2019
• Result: $624,471 sales
• Strategy: 5-Day Free Challenge (FB Group)
BUSINESS BY DESIGN
BY JAMES WEDMORE
POSITIONING: CELEBRITY, AUTHORITY & RESULTS
60. RESULT?
Entrepreneur after entrepreneur kept asking us for advice on how to put on these
Popup Facebook Groups
We inspired and helped several of our friends put on their own groups as well
STORY: THE RESULT
64. SO WE SAID TO
OURSELVES
“Imagine what kind of impact we could have if we actually put this into a step-by-step
system…”
STORY: THE REVELATION
65. ON THIS
MASTERCLASS
A detailed breakdown of the Popup Group framework we used to generate over $1.2 million in the
last 12 months alone
Create
1
Connect
2
Convert
3
CURIOSITY: WHAT THEY WILL LEARN - KEEP IT SIMPLE
66. ON THIS
MASTERCLASS
How to get paid BEFORE you even go
to sell something
CURIOSITY: SOMETHING SPECIFIC COMING UP
67. ON THIS
MASTERCLASS
These 3 warmup events you should use
inside your popup group that lead to the
highest conversions
CURIOSITY: SOMETHING SPECIFIC COMING UP
68. ON THIS
MASTERCLASS
The 3 ways to engage in your group daily so
that you can build connection and get more
sales
CURIOSITY: SOMETHING SPECIFIC COMING UP
69. ON THIS
MASTERCLASS
• 912 attendees
• 116 people purchasing a $1,997 program
• 12.43% conversion rate
How a popup group we just did on February 21st got…
CURIOSITY: SOMETHING SPECIFIC COMING UP
71. BEFORE WE DIVE
IN…
Quick question: why do Popup Groups work so well?
• the second most powerful medium for connection
• caters to 80/20 of your market
• “popup groups are the new webinars” - Me
• the more you connect and serve, the more you can sell
CURIOSITY: EXPLAIN THE IMPORTANCE OF WHAT YOU ARE TEACHING
72. “When 'I' is replaced with 'we', even illness
becomes wellness”
- Stu Mclaren, TRIBE
POSITIONING: CELEBRITY & AUTHORITY
73. MY CHALLENGE
We’ve spent hours and hours hosting popup groups
• We’ve spent hundreds of hours planning and creating popup groups
• How do I distill over 1000 hours and the total sum of mine and Jill’s knowledge into something you can immediately put into
action and have a bottom-line impact the first time you use it
HERE’S HOW…
POSITIONING + CURIOSITY: DEFINING YOUR AUTHORITY
76. SUGGESTIONS
• Weave in positioning throughout your story
• If you don’t have any authority, focus on your personal results and testimonials to enhance your
positioning
• Show real proof using pictures
• Keep it subtle and conversational
• No boring life stories!
• They only want to know why they should listen to you!
77. THE MEAT
• While the introduction appeals to people emotions, the meat should appeal to the logic
• Go against popular belief
• Teach the what and the why, with a touch of the how
• Back up your claims with proof
• Move FAST!
• Use “yes framing”
• Metaphors are powerful!
78. STEP 1: CREATE
How many free Facebook groups are you apart of right now?
Do you show up inside of all of these Facebook groups frequently?
How does that make you feel about yourself?
HERE’S WHY…
AGAINST POPULAR BELIEF
79. STEP 1: CREATE
Most groups promise no results for those who join
Your group can either give someone momentum or take it away…people feel bad when they join a group
but then don’t use it
AGAINST POPULAR BELIEF + THE WHY
80. GREAT POPUP
GROUPS
Accomplish all of the following
• Valuable
• Authority
• Commitment
• Achievability
• Momentum
WHY WHAT YOU TEACH IS DIFFERENT
81. GREAT POPUP
GROUPS
What will your people get by the end of
the group?
Accomplish all of the following
• Valuable
• Authority
• Commitment
• Achievability
• Momentum
THE WHAT
88. WHAT I NEED
FROM YOU
Finish What You Start: nothing pains me more than giving you a simple set of steps to follow and
then finding out you didn’t do them
COMMITTMENT
THE PROOF
92. THE IDEAL POPUP
GROUP
Draws in each attendee, removes all skepticism and installs a new layer of trust and connection with
YOU…
THE WHAT AND THE WHY
93. THE IDEAL POPUP
GROUP
Gets them the quick wins and momentum they need to keep going
Positions you as an authority in your niche
Making them feel like they can achieve much more and that YOU are the person to help them get there
THE WHAT AND THE WHY
95. QUESTION
If you created a popup group and you did this and nothing else, do you think it would have a dramatic
impact on your business?
YES FRAMING
96. TOUGHER
QUESTION…
Do you think your audience deserves it and every moment you deny them this level of connection and
support you’re actively participating in their despair?
YES FRAMING
97. POPUP GROUP EVENTS
3 high converting events:
• Challenges
• Bootcamps
• Summits
THE WHAT
98. POPUP GROUP EVENTS
3 high converting events:
• Challenges
• Bootcamps
• Summits
• Up to 21 days
• Daily micro actions
• Momentum
THE WHAT AND THE HOW (SMIDGE)
99. POPUP GROUP EVENTS
3 high converting events:
• Challenges
• Bootcamps
• Summits
• 5-7 days
• Action based
• Achievable
THE WHAT AND THE HOW (SMIDGE)
100. POPUP GROUP EVENTS
3 high converting events:
• Challenges
• Bootcamps
• Summits
• 5-7 days
• Training based
• Guest speakers
THE WHAT AND THE HOW (SMIDGE)
101. PAID POPUP GROUPS
If you knew that you could get someone results, wouldn’t that be worth something?
Not only that but it would allow you to spend money on ads so you could help even more people
YES FRAMING
105. PAID POPUP GROUPS
Helps you show that when someone spends money with you, you will get them results
This is a way to demonstrate your abilities as a coach for a small initial fee
THEY WHY
106. KNOWLEDGE BROKER
BLUEPRINT
• $48,000 ad spend
• $30,000 in challenge revenue
• 912 attendees
• 116 people purchasing a $1,997 program
• 12.43% conversion rate
• HALF of all sales came from this paid popup group challenge
• HUGE return on ad spend!
Actual results from our popup group…
POSITIONING: RESULTS
107. STEP 2: CONNECT
Who connected with someone they didn’t know before starting the bootcamp?
Who feels a little more connected to myself, Jill and our team after being in this bootcamp?
How can you possibly put a price on that?
HERE’S WHY…
YES FRAMING
109. FACEBOOK
GROUPS
Facebook is spending millions on improving their groups platform because it’s the biggest part of their
mission
YOU and I get to take advantage of that :)
HERE’S HOW…
THE WHAT AND THE WHY
110. CONNECTING
3 posts that build connection
• Informative
• Live coaching
• Action based
THE WHAT AND THE HOW (SMIDGE)
111. CONNECTING
3 posts that build connection
• Informative
• Live coaching
• Action based
• Pre-scheduled video lessons
• Morning mindset with James
Wedmore
THE WHAT
113. CONNECTING
3 posts that build connection
• Informative
• Live coaching
• Action based
• Live in the group
• Using Zoom webinars
• Ecamm live
THE WHAT
114. QUESTION
Did you think the live coaching calls were a great chance for us to demonstrate our expertise?
Do you believe the live coaching was worth more than the $37 entry ticket?
YES FRAMING
115. TOUGHER
QUESTION
If you had to put a price point on all the coaching calls we had together including this one, what do you
believe it was worth in a dollar amount?
YES FRAMING
116. CONNECTING
3 posts that build connection
• Informative
• Live coaching
• Action based
• Call to action
• Use the comments
• Reply back or have your team reply back
THE WHAT
118. STEP 3: CLOSE
When it comes to selling do you often ride the struggle bus?
Who do you think it would be easier to convince to do something, a friend or a stranger?
HERE’S WHY…
YES FRAMING
126. QUESTION
If you had to choose a strategy that you believe has the best chance of connecting with your audience and
turning them into lifelong customers, which would you choose?
YES FRAMING
127. QUESTION 2
Wouldn’t it be nice to know that when you go to pitch, no matter what happens, you will still have everyones
respect and admiration?
The question you now probably have is how and when do you close sales off the back of your popup group?
HERE’S HOW…
YES FRAMING
134. HERE’S SOMETHING
CRAZY!
Popup groups actually use all 3 sales strategies:
• Popup Group (obviously)
• Video series…
• Webinars (graduation ceremony, final day talk, bonus training)
PROOF
135. NATURAL URGENCY
Not only that but they also have built in urgency in that the group is closing down
If they want to continue getting results, the next obvious step it to join your program
THE WHY
137. SUGGESTIONS
• Move quickly and don’t stop to answer questions
• Use “yes framing” as much as you can
• Make “against the grain” claims and back them up with proof
• Use positioning wherever possible
138. THE TRANSITION
• Pause moment: slow the tempo so they can tell you are transitioning
• Recap: show them what they just learned
• Yes framing (3-5 questions that have them agree that your solution is right for them)
142. IN THE SHORT TIME
TODAY
I’ve condensed, cram-packed and squeezed together as tightly as possible a whole process for popup group
domination
RECAP
143. THE REALITY
Even if you only use a tiny fraction of all we covered today in combination with the clarity around the offer you want to
sell, don’t you feel like you have taken a giant leap forward with your marketing?
I don’t know what you knew about selling and popup groups coming into this training but it’d be safe to bet that some
or all of what we covered today was new and valuable to you…
Such stuff as…
RECAP
145. How to create an environment in your popup group
that makes it easier for you to build trust and land
sales
RECAP
146. POPUP GROUP EVENTS
3 high converting events:
• Challenges
• Bootcamps
• Summits
RECAP
147. CONNECTING
3 posts that build connection
• Informative
• Live coaching
• Action based
• Call to action
• Use the comments
• Reply back or have your team reply back
RECAP
148. Why popup groups are the best way to
make up the 8 personal interactions you
need to turn someone into a customer
RECAP
149. How you can sell entry tickets to your
popup group event to get an instant
return on your advertising spend
RECAP
151. QUESTIONS
Has our time on today’s training and throughout the last 6 days together in this bootcamp thus far been well
spent?
YES FRAMING
152. QUESTIONS
Do you now feel more confident that your offer has a higher chance of converting and that popup groups are
the best way to make that happen?
YES FRAMING
153. QUESTIONS
Can you see how just one or two things I showed you today and throughout the week can help your
business, regardless whether you use it in popup groups or somewhere else?
YES FRAMING
154. QUESTIONS
Are you excited to make a go out of this to see what amazing things it opens up in your life?
YES FRAMING
156. SUGGESTIONS
• Move quickly and don’t stop to answer questions
• Your questions should have them agree that your solution will solve their problem
157. THE PITCH
• Introduce your offer and why it’s right for them
• Break down your main thing
• Price framing + price drop
• Bonus Stacking
• Full stack with price
• Guarantee
• Mic drop/unannounced bonus
• Is it right for me?
• How to join
159. I want you to be 1 of the 25 people to join us and our team inside a special 2 week program between April 27th to
May 10th where we can work with you on your popup group launch strategy hands on…
SCARCITY
160. Where we can unlock the perfect popup group launch plan from within you so you can make more in the next 12
months than you have in the last 12 years
YOUR BIG PROMISE!
161. HERE’S HOW IT WORKS
In the morning on April 26th you will be sent a personal action plan, the schedule and instructions on how to
make the most of the accelerator
The following day on the 27th, you will be let into the ultra private accelerator group alongside our annual
Shift To Six coaching students
THE MAIN THING
162. SIX FIGURE POPUP GROUP
ACCELERATOR
April 27: Creating a simple one-page blueprint for your popup group so you know what type of event you will be
doing, the name, the ticket price, the big promise, the offer and the bonuses
April 28: Outline the schedule including all the posts you will be publishing so that you can connect with as many
people as possible
April 29: Craft your final close ceremony/training all the while having Jill and myself guiding you through outlining
your pitch
THE MAIN THING
163. SIX FIGURE POPUP GROUP
ACCELERATOR
April 30: Formulating your sales funnel alongside our launch strategist Paul Ace so that when you start sending
traffic, people actually hit the “register” button
May 1: Our Facebook Ads guru Dave Rotheroe is coming on to give you an easy and electric ad strategy that you
can use even if you haven’t ever run ads before in the past
May 3: We’ll round off the week with a final day Q & A to answer any burning questions you may have and get
feedback on your action plan
THE MAIN THING
166. SIX FIGURE POPUP GROUP
ACCELERATOR
This will occur in the most amazing, creative environments you can find yourself in, surrounded by our entire
team and top level coaching students and cohort of driven online entrepreneurs
Plus all the while, we will be hosting personal hot seats, forming mastermind groups and coordinating tailored
breakout rooms so you can connect and learn from everyone
THE MAIN THING
167. We have earned $1.22 million in the last 12 months alone using this strategy and the best news is this…
PRICE FRAMING STARTS + POSITIONING
169. Some of the top online marketers in the world are now actively seeking us out for advice on how to run their own
popup group promotions
POSITIONING
170. Knowing just how much money is being made RIGHT NOW using this strategy I know entrepreneurs who wouldn’t
bat an eye at paying $10,000 for this information
PRICE FRAMING
171. In fact the average online business coaching program charges $10,000 and very rarely do they guarantee results
PRICE FRAMING
172. On top of that, most online courses charge $2,000 for a DIY course and some “coaching calls” that I like to call
“encouragement calls”
PRICE FRAMING
173. And I know you don’t need just another pat on the back or a “you got this”…you need a real strategy that makes you
money now and someone to hold you accountable
AGAINST THE GRAIN
174. To kick it all off and celebrate the first ever accelerator of its kind, if you get one of the 25 spots available…
$10,00
0 PRICE DROP STARTS
175. To kick it all off and celebrate the first ever accelerator of its kind, if you get one of the 25 spots available…
$10,00
0 PRICE FRAMING
PRICE DROP
176. To kick it all off and celebrate the first ever accelerator of its kind, if you get one of the 25 spots available…
$10,00
0 $2,000
PRICE FRAMING
PRICE DROP
177. To kick it all off and celebrate the first ever accelerator of its kind, if you get one of the 25 spots available…
$10,00
0 $2,000
PRICE FRAMING
PRICE DROP
178. To kick it all off and celebrate the first ever accelerator of its kind, if you get one of the 25 spots available…
$10,00
0 $2,000 $997
PRICE FRAMING
PRICE DROP
179. BEST OF ALL
When you’re one of the lucky 25 to sign up at the URL below we’re hooking you up in all of the following ways…
sixfiguregroups.com
PRICE FRAMING
BONUS STACK STARTS + CALL TO ACTION
180. BONUS #1: PRIVATE
MEMBERS AREA
Now we’ll be recording all our sessions and streaming them into a ultra private Facebook group, but sometimes it can be
challenging to find the recordings
sixfiguregroups.com
We’re going to take all of the recordings + tools and resources mentioned and neatly package them inside an easy to use
membership area
I don’t know what we’re going to do with these recordings in the future - we might horde them and keep them exclusive. If we
offer them, it will be for major bucks.
You get it for free
PRICE FRAMING
BONUS NUMBER 1
182. BONUS #2: STEAL OUR FUNNEL
TEMPLATES
Every major popup group promotion has the following components
sixfiguregroups.com
Registration
1
Order Bump
2
Upsell
3
Thank you
4
BONUS NUMBER 2 + CALL TO ACTION
183. A TALE OF 2 POPUP GROUP PROMOTIONS
Registration ($37) Thank you Pitch Sign Up ($997)
1000 visitors 50 registrations 30 attendees 5 buyers
Revenue: $6,835
Registration ($37) Thank you Pitch Sign Up ($997)
1000 visitors 50 registrations 30 attendees 5 buyers
Revenue: $11,007
Order Bump
($47)
25 buyers
Upsell ($297)
10 buyers
BONUS NUMBER 2
184. A TALE OF 2 POPUP GROUP PROMOTIONS
Registration ($37) Thank you Pitch Sign Up ($997)
Registration ($37) Thank you Pitch Sign Up ($997)
Ad spend: $3000
Ticket Earnings: $6,022
Ad spend: $3000
Ticket Earnings: $1,850
BONUS NUMBER 2
185. QUESTIONS
Wouldn’t it be nice to know that you could spend money on advertising and make it back two-fold
immediately?
How big would you go if you knew for certain that you were going to make the majority of your money off the
back end?
We’re going to help you put together your own popup group funnel that does just this
YES FRAMING
186. BONUS #1: PRIVATE MEMBERS AREA
BONUS #2: STEAL OUR FUNNEL TEMPLATES
BONUS STACK
187. BONUS #3: CAPTURE YOUR GENIUS
WORKSHEETS
Most programs hand out long complicated workbooks
that you look at once and never again.
Ours are simple and actionable, meaning that you can
use the over and over again for any popup group you
create in the future.
sixfiguregroups.com
BONUS NUMBER 3
188. BONUS #1: PRIVATE MEMBERS AREA
BONUS #2: STEAL OUR FUNNEL TEMPLATES
BONUS: #3: CAPTURE YOUR GENIUS WORKSHEETS
BONUS STACK
189. BONUS #4: IMPLEMENTATION
SUPPORT
After the accelerator ends, you will also get access to 7 additional days
of implementation support with our entire team.
Myself and Jill when it comes to your popup group, our funnel genius
Paul Ace, as well as our Ad specialist who you can’t hire even if you
wanted to
sixfiguregroups.com
BONUS NUMBER 4
190. BONUS #1: PRIVATE MEMBERS AREA
BONUS #2: STEAL OUR FUNNEL TEMPLATES
BONUS: #3: CAPTURE YOUR GENIUS WORKSHEETS
BONUS #4: 7-DAYS OF IMPLEMENTATION SUPPORT
BONUS STACK
191. BONUS #5: STEAL OUR FB AD
SWIPE COPY
When you do it right even just a single Facebook ad can determine the difference between your popup group making some
money to hitting the high-figures that we’re all after
sixfiguregroups.com
I also know that some people in this popup group were specifically asking us to send them the exact ad that got them to
register
We’re going to give you ALL of our ads that we ran so you can pick, choose and replicate for your popup group promotion
BONUS NUMBER 5
192. BONUS #1: PRIVATE MEMBERS AREA
BONUS #2: STEAL OUR FUNNEL TEMPLATES
BONUS: #3: CAPTURE YOUR GENIUS WORKSHEETS
BONUS #4: 7-DAYS OF IMPLEMENTATION SUPPORT
BONUS #5: POPUP GROUP FB AD SWIPE COPY
BONUS STACK
193. SIGN UP NOW!
POPUP GROUP ACCELERATOR: Two-week, done-with-you workshop as we will walk you through from start to finish how to
create a massively profitable popup group promotion.
sixfiguregroups.com
BONUS #1: PRIVATE MEMBERS AREA
BONUS #2: STEAL OUR FUNNEL TEMPLATES
BONUS: #3: CAPTURE YOUR GENIUS WORKSHEETS
BONUS #4: 7-DAYS OF IMPLEMENTATION SUPPORT
BONUS #5: POPUP GROUP FB AD SWIPE COPY
$10,00
0
$997
ONLY 25 SPOTS
FULL OFFER STACK
194. MY GUARANTEE TO YOU
Sign up and show up. If after the first day you don’t feel like you’ve already got 10x the value for your investment ($10,000 in
money making content, ideas and instructions) we will happily refund your investment in full.
sixfiguregroups.com
GUARANTEE
195. NOTE
Spots are limited to 25 individuals who are ready to use popup groups to have the most effective, most profitable promotion
and registration is on a first come, first served basis
sixfiguregroups.com
Full disclosure: This may be the last time we run this program as a done-with-you accelerator. It’s also the last time we will be
offering it at such a low price. So seize the opportunity now before it’s too late.
URGENCY
196. SIGN UP NOW!
If there’s something you need to know to help you decide if this is right for you, now is the time to ask it because every minute
that goes by is another minute this offer might fill up
sixfiguregroups.com
URGENCY
197. MAJOR VS MINOR
A MINOR QUESTION: “does it matter which type of group I create?”
A MAJOR QUESTION: “how will I know for certain if the popup group I create will actually work?”
sixfiguregroups.com
MIC DROP BONUS: SETUP
198. UNANNOUNCED BONUS
Jill and I thought it would be really cool if we could look at everyones popup group plans and give direct feedback so we
can spot the holes and make sure the promotion is a huge success
sixfiguregroups.com
That’s why you’re also going to get a personal video review done by myself or Jill at the end of the accelerator
MIC DROP BONUS
199. ARE POPUP GROUPS RIGHT
FOR ME?
Do you feel a moral and ethical responsibility to get your solution into the hands of as many people as possible?
sixfiguregroups.com
Do you feel a more educated prospect would have an easy time saying yes and getting more out of the solution your
provide?
Do you suppose it’s a smart idea to use the best sales vehicle (popup groups!) or something inferior?
Does your heart gravitate you towards wanting to connect and serve through Facebook groups?
IS THIS RIGHT FOR ME?
203. SIGN UP NOW!
POPUP GROUP ACCELERATOR: Two-week, done-with-you workshop as we will walk you through from start to finish how to
create a massively profitable popup group promotion.
sixfiguregroups.com
BONUS #1: PRIVATE MEMBERS AREA
BONUS #2: STEAL OUR FUNNEL TEMPLATES
BONUS: #3: CAPTURE YOUR GENIUS WORKSHEETS
BONUS #4: 7-DAYS OF IMPLEMENTATION SUPPORT
BONUS #5: POPUP GROUP FB AD SWIPE COPY
UNANNOUNCED BONUS: PERSONAL VIDEO REVIEW
10X
GUARANTEE
FINAL SLIDE: FULL OFFER STACK