One of twelve presentations focused on Journalism teaching tips presented at the World Journalism Education Congress on July 11, 2019.

1. TEACHING CREATIVITY IN
DIGITAL STORYTELLING…
THE ANALOG WAY!
Elfi Heinke | Fabian Wiedel | Michael Harnischmacher
Source colourbox.de
The
OSCROSS
AWARD

2. THE CHALLENGE
2
Journalists have to be able to
tell their stories through
multiple platforms…
… but the complexity and unfamiliarity of
digital storytelling often prohibits creative
approaches.
Sources Wikipedia Commons: Hea Pohl | Luis Prado | Anton Gajdosik | Emoji One |

3. THE CHALLENGE
3
It is hard to "play" with
concepts in a digital
environment.
Restraints:
time
expensive equipment
restrictive technology
lack of knowledge
Source Wikipedia Commons: Simon Child |
How do we get students to think creatively about the possibilities of digital storytelling?

4. PRESENTING: THE OSCROSS AWARD
4
A Pitch Contest for Analog Storytelling with Arts and Crafts
Step 1: Students analyze various
scrollytelling projects as best
practice examples
Step 2: Given a certain topic,
they develop an innovative
scrollytelling concept using only
analog tools (paper, pens, scissors…)
Step 3: Students pitch their
concepts in front of their peers
and a jury…
Step 4: …to win the award. And
glory. And constructive
feedback.

5. PURPOSE OF THE OSCROSS AWARD
10.07.2019 5JOURNALISTIK UND STRATEGISCHE KOMMUNIKATION | WÜ CROSSMEDIALE DARSTELLUNGSFORMEN | ELFI HEINKE
Motivation and fun
through the incentive
of competition
Encouraging
innovation and
creativity
Learning through play how to
tell stories and how to „sell“
them to an audience

6. PURPOSE OF THE OSCROSS AWARD
10.07.2019 6JOURNALISTIK UND STRATEGISCHE KOMMUNIKATION | WÜ CROSSMEDIALE DARSTELLUNGSFORMEN | ELFI HEINKE

7. ADVANTAGES OF THE OSCROSS AWARD
7
Neither special
knowledge nor
special technical
equipment is
required.
Motivation and fun is
guaranteed through the
incentive of competition.

8. RESULTS OF THE OSCROSS AWARD
8
The event of the Award
Ceremony breaks with the
classic teaching routine and
thus represents a highlight of
the semester.
Students are better at
understanding how digital
storytelling works by not only
analyzing it, but also
experimenting with it by
analogy.
Students enjoy learning and
can thus better memorize
what they have learned.
Source Wikipedia Commons: Simon Child |

9. 9
Thank you very much!
Elfi Heinke elfi.heinke@uni-passau.de
Fabian Wiedel fabian.wiedel@uni-passau.de
Dr. Michael Harnischmacher michael.harnischmacher@uni-passau.de