The document discusses a class project where students in a typography course at Point Park University will start an Etsy shop to sell their typography-related designs. As part of the course, students will learn business skills like pricing structures, packaging and shipping options, and marketing writing styles. Their individual typography projects from the course will be sold through the Etsy shop called "TypeAPersonal" after faculty approval. Profits from any sales will be distributed to students by check at the end of the semester.

1. Heather Starr Fiedler
Point Park University
Open for Business: Starting a class Etsy shop
BEA IGNITE

2. Starting a class Etsy Shop
OPEN FOR BUSINESS

3. • Typography is a special topics course that will
become part of our curriculum permanently in
2015
• Course objectives include history and technical
knowledge of typography
• Weaved into the history and lectures are technical
lessons on Adobe Illustrator and Type Tool
software
• Projects are all individual with the exception of
one group calendar project
TYPOGRAPHY COURSE

4. 2015 CLASS PROJECTS – SONG LYRICS

5. 2015 CLASS PROJECTS – TYPE AS ART

6. CLASS PROJECTS - CALENDAR

7. • Apply business models to design work
• Research pricing structures
• Research shipping policies/pricing
• Research packaging options
• Research paper options
• Research appropriate writing styles for
marketing purposes
NEW COURSE TOPICS

8. ETSY SHOP - TYPEAPERSONALITY

10. • Approval by Vice President, Legal counsel
• Students sign contract at the start of the semester
• Students collect the money they earn at the end of
semester by check written by professor
• Work is placed in shop after approval from faculty
member
• Students uplaod work, decide on pricing, shipping,
size options and description.
• Students market shop individually through social
media
LOGISTICS

11. SOLD!!