2. Research Paradigm
A research paradigm is a school of thought or
framework of thinking or set of assumption about
how research ought to be conducted to ascertain
truth.
The word paradigm was popularized by Thomas
Kunn (1962) in his book “The structure of
Scientific Revolutions.”
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3. Research Paradigm
Some researchers prefer to use numbers while
others prefer words to understand and convey the
realities of our social lives.
In simple terms, it can be said that those who like
numbers are positivists and those who like words
are interpretivists..
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4. Positivism vs Interpretivism
Positivism and interpretivism are two very
different perspectives on how we can obtain
knowledge about the world.
The positivist approach was heavily endorsed by
early sociologists such as Auguste
Comte and Émile Durkheim.
For positivists, the main aim of research is to
discover objective facts.
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5. Positivism
Positivism is the perspective that the only way to
obtain information about the world is through
systematic, scientific methods.
Knowledge is most valuable when it is observable
and presented as statistics.
The underlying premise of positivism is that we
should learn about the world in the same way that
the natural sciences do so.
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6. Positivism
Positivists seek out numerical, objective facts as
their main source of knowledge
Positivists tend to prefer quantitative research
methods.
Examples of preferred research methods include:
social surveys and questionnaires,
structured Interviews, and
the use of Statistics.
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7. Interpretivism
Interpretivism is a theoretical approach that
knowledge about society and human beings cannot
be objectively known.
Interpretivists believe that the correct way to
obtain knowledge about the world is to explore the
meanings that people attach to it.
Knowledge is most valuable when it is in-depth,
and when it incorporates people's individual points
of view.
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8. Interpretivism
The underlying premise of interpretivism is that
we cannot use scientific methods to obtain
knowledge about the world.
The main aim of interpretivism is not to discover
object facts, but to understand the meanings that
people attach to certain behaviors and experiences.
They recognize that these insights are subjective,
but see more value in them when it comes to
obtaining knowledge about the world.
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9. Interpretivism
Interpretivists seek out subjective meanings and
interpretations as their main source of knowledge.
They believe that the social domain cannot be
studied using scientific methods because human
beings (the subject matter) behave completely
differently to objects and non-human animals (the
subject matter of the natural sciences).
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10. Interpretivism
The fact that interpretivists value the meanings
behind human experiences means that they tend to
prefer qualitative research methods.
Examples of preferred research methods include:
participant Observation,
focus groups, and
in-depth (or 'unstructured') Interviews.
Max Weber used the observational method to
study behaviours
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11. Mixed-method
A system that social science researchers have
come up with to combine the strengths of
positivist and interpretivist approaches is to use
a mixed-methods approach.
Here, the researcher will
incorporate both qualitative and quantitative
methods into their Research Design.
This is done in order to avoid the limitations of
either method interfering with the research
findings.
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12. Mixed-method
Using multiple research methods (particularly
combining qualitative and quantitative methods) is
called mixed method or triangulation.
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13. Positivism vs. Interpretivism
POSITIVISM INTERPRETIVISM
When is knowledge most
valuable?
When it describes
observable phenomena,
and is presented as
statistical, objective facts.
When it describes people's
subjective meanings, and
is presented with words.
How should we go about
obtaining knowledge?
We should use quantitative
research methods to obtain
knowledge.
We should use qualitative
research methods to obtain
knowledge.
What is the relationship
between society and the
individual?
The external forces that
make up society control
the norms, values and
behaviours of humans. We
are powerless to reject
these forces.
Human beings aren't
dictated by these 'external
factors', and are capable of
shaping our behaviour
through our perceptions.
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14. Objectivity
When something is objective, this means it has not been
influenced by someone's views or opinions - it is
undoubtedly a fact which can't be disputed by
somebody's thoughts or feelings.
An example of an objective statement is that apples are
fruits.
This statement cannot be disputed because it has been
discovered and established as 'true' through scientific
research methods.
To say that an apple is a vegetable, for example, is
simply incorrect!
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15. Subjectivity
The opposite of objectivity is subjectivity.
An example of a subjective statement is that
apples are tasty.
This is not an objective statement because it relies
on the thoughts and feelings of an individual to be
established as 'true' or 'false'.
Some people think apples are very tasty, and
others don't!
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