Conventions of make up adverts

1. CONVENTIONS OF MAKE-
UP ADVERTS
Tallulah Frendo

2. MAKE UP ADVERT CODES &
CONVENTIONS
• Attractive female with flawless skin. This links to the persuasive technique “beautiful
people,” which is the belief that using an image of an attractive woman will increase sales
of the product.

3. MAKE UP ADVERT CODES &
CONVENTIONS
• Image of the product being advertised – the image is usually on a much larger scale in
order for the product to stand out and entice the audience to purchase it.

4. MAKE UP ADVERT CODES &
CONVENTIONS
Slogan related to product- possibly aid in
communicating the message of the advert.
The slogan is catchy and can be easily
remembered by an audience, meaning
that the can quickly associate a slogan
with a specific brand.

5. MAKE UP ADVERT CODES &
CONVENTIONS
• High-Key lighting- bright high key lighting is used to reinforce that fact that the model is
centre of attention and to emphasise how flawless their skin is. therefore making the
product that is being advertised seem desirable for an audience. this would that help to
increase the sales of the product.