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Empathize and define
1. A soon-to-graduate hard
working, cash poor computer
science student
needs a way to
Prepare and learn about the job
search process
Create assets needed to play the
game
Articulate his choice of career
Prepare and learn about the job
search process and assets needed
to play the game
because
SAY
• I want to get a great job
which pays well
• Want to make sure I have
a job before final exams
and graduation
DO
• Create a CV (resumé) from
a template they found
• Contacted some
recruitment agencies and
got some job application
forms
THINK
• Not sure what job I want and
can reasonably apply for
• Not sure how to
prepare, answer questions in
writing or during interviews
FEEL
• Scared of rejection and
ignorance
• Excited about opportunities
available
• Worried about
underperforming
• Student lif e
hasn’t
adequately
prepared him for
the professional
workplace
• Difficult to
demonstrate full
abilities (due to
lack of
knowledge, confi
dence and
practice)